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{{Short description|Educational technology website}}
{{Infobox dot-com company
{{Infobox website
| name = Howcast Media, Inc.
| logoname = Howcast Media, Inc.png
| logo = Howcast.png
| logo_size = 250px
| logo_size = 250px
| company_type = [[Privately held company|Private]]
| foundation company_type = February[[Privately 6,held 2008company]]
| foundation = {{Start date and age|2008|02|06}}
| key_people = '''Jason Liebman'''<br /><small>(Co-founder) & ([[CEO]])</small><br />'''Daniel Blackman'''<br /><small>(Co-founder) & [[Chief operating officer|COO]])</small><br />'''Sanjay Raman'''<br /><small>(Co-founder) & <br /> (Vice President of Product Development)</small><br />'''Darlene Liebman'''<br /><small>(Co-founder) & (Vice President of Production)</small>
| key_people = '''Jason Liebman'''<br /><small>(Co-founder) & ([[CEO]])</small><br />'''Daniel Blackman'''<br /><small>(Co-founder) & [[Chief operating officer|COO]])</small><br />'''Sanjay Raman'''<br /><small>(Co-founder) &<br />(Vice President of Product Development)</small><br />'''Darlene Liebman'''<br /><small>(Co-founder) & (Vice President of Production)</small>
| location_city = [[New York City]]<br />[[San Francisco]]
| location_country = <br />[[United States]]
| url = [http{{URL|https://www.howcast.com/ Howcast.com]}}
| alexa = 102,310 ({{as of|2019|1|3|alt=January 2019}})<ref name="alexa">{{cite web|url= http://www.alexa.com/siteinfo/howcast.com |title= Howcast.com Site Info | publisher= [[Alexa Internet]] |accessdate= 2019-01-03 }}</ref>
| registration = Optional<br />(Required to upload, comment, add favorites)
| launch_date = February{{Start 6,date and age|2008|02|06}}
| current_status = Active
| language = [[English language|English]]<br />[[Spanish language|Spanish]]
| website_type = [[InstructionalEducational technology]]<br />[[How To (disambiguation)|Instructionalhow-to]]
| screenshot = Howcast-homepage.png
| screenshot_size = 210px
| caption = Screenshot of Howcast.com home page
}}
'''Howcast''' is a website that provides instructional short-form how-to video and content that combines practical information with various filmmaking techniques such as humor, [[claymation]] and [[animation]]. The how-to content is created in-house, through its Emerging Filmmakers Program, media content partners and individual contributors
.<ref>{{cite web
|last = Smith
|first = Frank
|title = Ex-Googlers Launch Howcast With $8M
|publisher = Contentinople
|date = February 6, 2008
|url = http://www.contentinople.com/author.asp?section_id=431&doc_id=145219
|accessdate = 2009-06-15
|url-status = dead
|archiveurl = https://web.archive.org/web/20090816172002/http://www.contentinople.com/author.asp?section_id=431&doc_id=145219
|archivedate = August 16, 2009
}}</ref>
Its Emerging Filmmakers Program allows emerging filmmakers to apply to make videos for Howcast.com and are compensated by receiving $50 a video and 50% of the advertising revenue generated from videos that generate over 40,000 views.<ref>{{cite web
| last = Eldon
| first = Eric
| authorlink =
| coauthors =
| title = Especially well-designed how-to video site Howcast launches, gets funding
| work =
| publisher = VentureBeat
|date=February 6, 2008
| url =https://venturebeat.com/2008/02/06/especially-well-designed-how-to-video-site-howcast-launches-gets-funding/
| doi =
| accessdate = 2009-06-28 }}</ref>
The site currently has over 100,000 videos in its library and works with partners like [[Playboy]], [[JetBlue]], [[Nestle]] and the [[US Department of State]].<ref>{{cite news
| last = Creswell
| first = Julie
| authorlink =
| coauthors =
| title = How to Start a Company (and Kiss Like Angelina)
| work =
| publisher = New York Times
|date=July 11, 2009
| url =https://www.nytimes.com/2009/07/12/business/12howcast.html
| doi =
| accessdate = 2009-07-12 }}</ref>
Content from Howcast.com spans 25 categories with a wide variety of topics, ranging from "How to Write a Resume" to "How to Survive a Bear Attack" to even virtually impossible situations like "How to Survive an Alien Abduction".<ref>{{cite web
|last = Whitney
|first = Daisy
|title = How-To Videos Big Boom For Video Sites
|publisher = TV Week
|date = 2009-02-10
|url = http://www.tvweek.com/news/2008/02/howto_videos_big_boon_for_vide.php
|accessdate = 2009-07-26
|url-status = dead
|archiveurl = https://web.archive.org/web/20090531121157/http://www.tvweek.com/news/2008/02/howto_videos_big_boon_for_vide.php
|archivedate = 2009-05-31
}}</ref>
 
'''Howcast''' is an [[educational technology]] [[website]] that provides instructional short-form [[How To (disambiguation)|how-to]] video and content that combines practical information with various filmmaking techniques such as humor, [[claymation]] and [[animation]]. The how-to content is created in-house, through its Emerging Filmmakers Program, media content partners and individual contributors.<ref>{{cite web |last = Smith |first = Frank |title = Ex-Googlers Launch Howcast With $8M |publisher = Contentinople |date = February 6, 2008 |url = http://www.contentinople.com/author.asp?section_id=431&doc_id=145219 |url-status = dead |archiveurl = https://web.archive.org/web/20090816172002/http://www.contentinople.com/author.asp?section_id=431&doc_id=145219 |archivedate = August 16, 2009}}</ref> Its Emerging Filmmakers Program allows emerging filmmakers to apply to make videos for Howcast.com and are compensated by receiving $50 a video and 50% of the advertising revenue generated from videos that generate over 40,000 views.<ref>{{cite news | last = Eldon | first = Eric | title = Especially well-designed how-to video site Howcast launches, gets funding | work = VentureBeat |date=February 6, 2008 | url =https://venturebeat.com/2008/02/06/especially-well-designed-how-to-video-site-howcast-launches-gets-funding/}}</ref>
Howcast.com was launched on February 6, 2008 by co-founders and former [[Google]] employees Jason Liebman, CEO, Daniel Blackman, COO and Sanjay Raman, VP of Product Development and Darlene Liebman, VP of Production, with offices in [[New York City]] and [[San Francisco]].<ref>{{cite web
 
| last = Schonfeld
The site currently has over 100,000 videos in its library and works with partners like ''[[Playboy]]'', [[JetBlue]], [[Nestle]] and the [[US Department of State]].<ref>{{cite news | last = Creswell | first = Julie | title = How to Start a Company (and Kiss Like Angelina) | newspaper = [[The New York Times]] |date=July 11, 2009 | url =https://www.nytimes.com/2009/07/12/business/12howcast.html}}</ref>
| first = Erick
 
| authorlink =
Content from Howcast.com spans 25 categories with a wide variety of topics, ranging from "How to Write a Resume" to "How to Survive a Bear Attack" to even virtually impossible situations like "How to Survive an Alien Abduction".<ref>{{cite magazine |last = Whitney |first = Daisy |title = How-To Videos Big Boom For Video Sites |magazine = TV Week |date = 2009-02-10 |url = http://www.tvweek.com/news/2008/02/howto_videos_big_boon_for_vide.php |url-status = dead |archiveurl = https://web.archive.org/web/20090531121157/http://www.tvweek.com/news/2008/02/howto_videos_big_boon_for_vide.php |archivedate = 2009-05-31}}</ref>
| coauthors =
 
| title = Ex-Googlers Launch Instructional Video Site Howcast, Raise $8 Million A Round
Howcast.com was launched on February 6, 2008, by co-founders and former [[Google]] employees Jason Liebman, CEO, Daniel Blackman, COO and Sanjay Raman, VP of Product Development and Darlene Liebman, VP of Production, with offices in [[New York City]] and [[San Francisco]].<ref>{{cite news | last = Schonfeld | first = Erick | title = Ex-Googlers Launch Instructional Video Site Howcast, Raise $8 Million A Round | work = TechCrunch |date=February 6, 2008 | url =https://techcrunch.com/2008/02/06/ex-googlers-launch-intsructional-video-site-howcast-raise-8-million-a-round/ }}</ref>
| work =
 
| publisher = TechCrunch
Its investors include [[Tudor Investment Corporation]].<ref>{{cite web | last = Kee | first = Tameka | title = Howcast Adds $2 Million To First Round Financing | publisher = PaidContent |date=October 24, 2008 | url =http://paidcontent.org/article/419-howcast-adds-2-million-to-first-round-financing/ }}</ref>
|date=February 6, 2008
 
| url =https://techcrunch.com/2008/02/06/ex-googlers-launch-intsructional-video-site-howcast-raise-8-million-a-round/
The site was named one of the "50 Best Websites of 2008" by ''[[Time (magazine)|Time]]'' magazine<ref>{{cite magazine
| doi =
| accessdate = 2009-06-15 }}</ref>
Its investors include [[Tudor Investment Corporation]].<ref>{{cite web
| last = Kee
| first = Tameka
| authorlink =
| coauthors =
| title = Howcast Adds $2 Million To First Round Financing
| work =
| publisher = PaidContent
|date=October 24, 2008
| url =http://paidcontent.org/article/419-howcast-adds-2-million-to-first-round-financing/
| doi =
| accessdate = 2009-06-15 }}</ref>
The site was named one of the "50 Best Websites of 2008" by [[TIME Magazine]]<ref>{{cite news
| last = Hamilton
| first = Anita
| authorlink =
| coauthors =
| title = 50 Best Websites 2008
| magazine = [[Time (magazine)|Time]]
| work =
| date=2009-06-17
| publisher = Time
|date=2009-06-17
| url =http://www.time.com/time/specials/2007/article/0,28804,1809858_1809957_1811552,00.html
| archive-url =https://web.archive.org/web/20080619210045/http://www.time.com/time/specials/2007/article/0,28804,1809858_1809957_1811552,00.html
| doi =
| url-status =dead
| accessdate = 2009-06-28 }}</ref> and a top undiscovered web site by [[PC Magazine]].<ref>{{cite web
| archive-date =June 19, 2008
| accessdate = 2009-06-28 }}</ref> and a top undiscovered web site by ''[[PC Magazine]]''.<ref>{{cite web
| last =
| first =
| authorlink =
| coauthors =
| title = The Top 100 Undiscovered Web Sites
| work =
| publisher = PCMAG
| date= August 11, 2008
Line 125 ⟶ 58:
|archiveurl=https://web.archive.org/web/20091202023250/http://www.webbyawards.com/webbys/current.php?media_id=97&season=13
|archivedate=2009-12-02
}}</ref> In 2010, Howcast was nominated as the Finalistfinalist in Top 100 Websites of 2010 by ''[[PC MagPCMag]]''.<ref>{{cite webmagazine
| last =
| first =
| authorlink =
| coauthors =
| title = The Top 100 Web Sites of 2010
| magazine = [[PC Magazine]]
| work =
| publisher year= PC Magazine2010
|year= 2010
| url = https://www.pcmag.com/slideshow_viewer/0,1205,l%253D253515%2526a%253D253510%2526po%253D24,00.asp?p=n
}}</ref>
| doi =
| accessdate = }}</ref> and became the Finalist in [[New York City]] Hot 125 nominated by Lead411.<ref>{{cite web
|title=New York City Hot 125
|publisher=Lead411
|year=2010
|url=http://www.lead411.com/topnewyorkcompanies.html
|url-status=dead
|archiveurl=https://web.archive.org/web/20110511133206/http://www.lead411.com/topnewyorkcompanies.html
|archivedate=2011-05-11
}}</ref>
 
==Emerging Filmmakers Program==
Line 150 ⟶ 69:
 
Since many filmmakers in the program are film students, the EFP has partnered with film and television programs at [[Boston University]], [[Flashpoint Academy]], and [[Charles Sturt University]] to expose students to Web-video production, increase student awareness of opportunities online, as well as provide real-world experience working for clients.<ref>{{cite web| title =Film School Partnerships| publisher =Howcast.com| url =http://info.howcast.com/filmmakers/school| accessdate =2009-11-30| url-status =dead| archiveurl =https://web.archive.org/web/20091207131108/http://info.howcast.com/filmmakers/school| archivedate =2009-12-07}}</ref>
Expanding its reach beyond traditional educational borders, the EFP also launched a pilot program in the [[West Bank]] in partnership with the [[State Department]] to introduce young Palestinians to Web video.<ref>{{cite web| title =Howcast Partners with the U.S. Department of State to Host Pilot Filmmaker Workshops for Palestinian Youth in West Bank| publisher =Howcast.com| date =2009-04-02| url =http://info.howcast.com/press/releases/howcast-launches-pilot-filmmaker-workshop-for-palestinian-youth-in-west-bank| accessdate =2009-11-30| url-status =dead| archiveurl =https://web.archive.org/web/20100127153017/http://info.howcast.com/press/releases/howcast-launches-pilot-filmmaker-workshop-for-palestinian-youth-in-west-bank| archivedate =2010-01-27}}</ref>
 
== Mobile Applicationsapplications ==
<!-- Deleted image removed: [[Image:Howcast-for-iphone-featured.png|thumb|right|Howcast for iPhone App]] -->
 
Howcast has developed free, native applications for the [[iPhone]], [[iPad]], and Android-powered phones to allow mobile searching and viewing of Howcast videos. The Howcast for iPhone application launched in November 2008 and received more than 500,000 downloads by May 2009.<ref>{{cite journal| title =Howcast for iPhone Application Tops 500,000 Downloads| publisher =Howcast.com| url =http://blog.howcast.com/2009/05/howcast-for-iphone-application-tops-500000-downloads/| date =2009-05-29| accessdate =2009-12-15| url-status =dead| archiveurl =https://web.archive.org/web/20100125200333/http://blog.howcast.com/2009/05/howcast-for-iphone-application-tops-500000-downloads/| archivedate =2010-01-25}}</ref>
Howcast for iPhone, was the first how-to video [[iPhone]] application created and was featured in the [[Apple iPhone]] commercial "Itchy.".<ref>{{cite web
| last = Etherington
| first = Darrell
| authorlink =
| coauthors =
| title = iPhone Ad Breakdown: Itchy, Office, Student
| work =
| publisher = TheAppleBlog
| date= 2009-04-08
| url =http://theappleblog.com/2009/04/08/iphone-ad-breakdown-itchy-office-student/
| doi =
| accessdate = 2009-11-04 }}</ref> In May 2009, [[CNET]] named the app one of "five free iPhone apps that can improve your life.".<ref>{{cite journal
| last = Broida
| first = Rick
| authorlink =
| coauthors =
| title = Five Free iPhone Apps That Can Improve Your Life
| workjournal =
| publisher = CNET.com
| url = http://reviews.cnet.com/8301-19512_7-10249996-233.html
| date = 2009-05-27
| accessdate = 2009-12-15 }}</ref>
In July 2009, ''[[Times Online]]'' named the Howcast for iPhone app one of its ten best iPhone apps.<ref>{{cite journal
| last = Pell
| first = Alex
| authorlink =
| coauthors =
| title = Ten of the Best iPhone Apps
| workjournal =
| publishernewspaper = [[Times Online UK]]
| url = http://technology.timesonline.co.uk/tol/news/tech_and_web/personal_tech/article6718004.ece
| date = 2009-07-19
Line 193 ⟶ 105:
| last =
| first =
| authorlink =
| coauthors =
| title = Android Developer Challenge Top 200 Gallery Media
| work =
| publisher = Google Code
|date=
Line 206 ⟶ 115:
 
==Projects==
Howcast partnered with [[Facebook]], [[Google]], [[YouTube]], [[MTV]], the [[Department of State]] and [[Columbia University]] to host the [[Alliance of Youth Movements]] Summit in December 2008 that brought 17 youth movements that had used social media to combat oppressive regimes. Participants included Oscar Morales (One Million Voices Against the FARC), Save Darfur and The Genocide Action Network.<ref>{{cite web
| last =
| first =
| authorlink =
| coauthors =
| title = US taps online youth groups to fight crime, terrorism
| work =
| publisher = AFP
|date=
| url =https://www.google.com/hostednews/afp/article/ALeqM5gSuSazZaOy1rvEPVcy-5a6Cp5B9Q
| archive-url =https://web.archive.org/web/20090202101428/http://www.google.com/hostednews/afp/article/ALeqM5gSuSazZaOy1rvEPVcy-5a6Cp5B9Q
| url-status =dead
| archive-date =February 2, 2009
| doi =
| accessdate = 2009-06-28 }}</ref> The Summit resulted in the launch of a 501c3 The [[Alliance of Youth Movements]] and a published field manual: Creating Grassroots Movements for Change, which incorporated the findings from the December summit.<ref>{{cite web| title =U.S. Official Discusses Alliance of Youth Movements Summit| publisher =America.gov| date =2008-12-02| url =http://www.america.gov/st/washfile-english/2008/December/20081202145553xjsnommis0.2335169.html| accessdate =2009-06-28| url-status =dead| archiveurl =https://web.archive.org/web/20090610202535/http://www.america.gov/st/washfile-english/2008/December/20081202145553xjsnommis0.2335169.html| archivedate =2009-06-10}}</ref>
Line 223 ⟶ 132:
 
==References==
{{reflist|2}}
 
== External links ==
*{{Official [httpwebsite |https://www.howcast.com/ Howcast]}}
* [httphttps://wwwweb.archive.org/web/20091212193318/http://info.howcast.com/filmmakers/ Emerging Filmmakers Program]
*[https://www.nytimes.com/2009/07/12/business/12howcast.html?_r=1&scp=1&sq=howcast&st=cse/ ''New York Times'' feature on Howcast]
* [http://info.howcast.com/iphone/ Howcast for iPhone]
* [http://info.howcast.com/android/ Howcast for Android]
* [https://www.nytimes.com/2009/07/12/business/12howcast.html?_r=1&scp=1&sq=howcast&st=cse/ New York Times feature on Howcast]
* [http://info.howcast.com/ipad/ Howcast for iPad]
* [http://www.videojelly.com/ videojelly]
 
[[Category:How-to websites]]
Retrieved from "https://en.wikipedia.org/wiki/Howcast"