Bloomberg Markets: Difference between revisions

{{Infobox Magazinemagazine

| image_filelogo = [[File:Bloomberg Markets, February 2015logo.jpg|thumb|Bloomberg Markets, February 2015]]jpeg

| frequency = Monthly[[Bi-monthly]]

| circulation = 375,000 per month issue<ref name="AdWeek article">{{cite news|last=Moses|first=Lucia|title=Bloomberg Strikes Again|url=http://www.adweek.com/news/press/bloomberg-strikes-again-132453|accessdateaccess-date=20 October 2011|newspaper=AdWeek|date=13 June 2011}}</ref>

| firstdate = July{{Start date and age|1992|07}}

| country = [[United States]]

| language = [[English language|English]]

| website = [http{{URL|https://www.bloomberg.com/markets/markets-magazine|bloomberg.com/ Bloomberg Markets]magazine}}|

|}}

''Bloomberg Markets'' was launched in July 1992<ref name=nyorkp>{{cite news|author=Claire Atkinson|title=Bloomberg Markets will cease to exist as a monthly magazine|url=https://nypost.com/2015/10/15/bloomberg-markets-will-cease-to-exist-as-a-monthly-magazine/|access-date=14 November 2015|work=New York Post|date=15 October 2015}}</ref> as ''"Bloomberg: A Magazine for Bloomberg Users"'' and was originally intended to be a guide for the Bloomberg Professional service.<ref name=Hall>{{cite news|last=Hall|first=Ian|title=MEDIA: Bloomberg's Mag To Be Launched In The UK High Street|url=http://www.prweek.com/news/rss/168343//|accessdateaccess-date=15 September 2011|newspaper=PR Week|date=17 January 2003}}{{Dead link|date=October 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Although every issue included instructions for navigating terminal functions, content also included articles about financial markets aimed at portfolio managers, corporate executives, brokers, bankers and securities traders. William Inman served as ''Bloomberg Markets'' founding editor.<ref>{{cite news|last=Brock|first=Fred|title=Making Due with Less - Voluntarily or Not|url=httphttps://news.google.com/newspapers?id=WF4eAAAAIBAJ&sjid=EskEAAAAIBAJ&pg=3247,2700957&dq=bloomberg+magazine+william+inman&hl=en|accessdateaccess-date=19 December 2011|newspaper=Times Daily|date=21 July 1996}}</ref>

In 1999, the magazine became part of [[Bloomberg News]] and Ronald Henkoff became editor. Prior to joining ''Bloomberg Markets'', Henkoff worked as a reporter and editor at ''[[Newsweek]]'' and ''[[Fortune (magazine)|Fortune]]''.<ref>{{cite web|title=Ron Henkoff|url=http://www.bloomberglink.com/gatherings_participants_bio.php?gathering=89&Id=2464|publisher=Bloomberg Link|accessdateaccess-date=19 December 2011|archive-url=https://web.archive.org/web/20120615201911/http://www.bloomberglink.com/gatherings_participants_bio.php?gathering=89&Id=2464|archive-date=15 June 2012|url-status=dead}}</ref> Henkoff was tapped by Bloomberg News chief [[Matthew Winkler (journalist)|Matt Winkler]] to bolster the magazine's feature writing, which had not been a focus of the publication. In 2000, the magazine's name was changed to ''Bloomberg Markets'' and became available on newsstands.<ref>{{cite news|last=Stoeffel|first=Kat|title=Always the Bridesmaid! Are Tonight’sTonight's ASME Awards ‘Bloomberg'Bloomberg Markets" Big Moment?|url=http://www.observer.com/2011/media/always-bridesmaid-are-tonights-asme-awards-bloomberg-markets-big-moment|accessdatearchive-url=https://web.archive.org/web/20110513024430/http://www.observer.com/2011/media/always-bridesmaid-are-tonights-asme-awards-bloomberg-markets-big-moment|url-status=dead|archive-date=13 May 2011|access-date=19 December 2011|newspaper=New York Observer|date=9 May 2011}}</ref>

In fall 2010, ''Bloomberg Markets'' was redesigned in an effort to attract a broader array of advertisers and expand its content.<ref name=Moses>{{cite news|last=Moses|first=Lucia|title=Bloomberg Strikes Again|url=http://www.adweek.com/news/press/bloomberg-strikes-again-132453|accessdateaccess-date=15 September 2011|newspaper=AdWeek|date=13 June 2011}}</ref> The redesign, led by ''Bloomberg Markets'' editor Ronald Henkoff and publisher [[Michael Dukmejian]] and developed by the firm of Priest + Grace, gave the publication a new, more contemporary look. In April 2011, ''Bloomberg Markets'' hired its first creative director, Siung Tjia, the former creative director of [[ESPN The Magazine]].<ref name="Creative Director">{{cite news|last=Kelly|first=Keith J.|title=Drama for magazines after soap opera slash|url=http://www.nypost.com/p/news/business/drama_for_magazines_after_soap_opera_ymiCLz1DyWK9wAeWxfqHgI|accessdateaccess-date=20 October 2011|newspaper=New York Post|date=15 April 2011}}</ref> In addition to design changes, the editors added regular coverage of careers and personal finance following a global survey of readers.<ref name=Redesign>{{cite web|last=Bonneville|first=Kaitlyn|title=Bloomberg Markets magazine relaunch attracts more high-end print advertisers|date=6 October 2010 |url=http://www.luxurydaily.com/bloomberg-markets-magazine-ad-pages-up-30pc-with-nov-relaunch/|publisher=Luxury Daily|accessdateaccess-date=20 October 2011}}</ref>

In addition to the redesign, ''Bloomberg Markets'' unveiled a trade advertising campaign to position itself as the leading publication for the "global financial elite" and increaseincreased its circulation rate base from 355,000 to 375,000 by December 2011.<ref name="Moses" /> The campaign and shift in design lead to new advertising deals with luxury brands such as [[Range Rover]], [[Goldman Sachs]] and [[Allianz]].<ref name=Elliot>{{cite news|last=Elliot|first=Stuart|title=Where the 'Elite' Meet to Read|url=httphttps://www.nytimes.com/2010/09/27/business/media/27Adnews.html?_r=1&src=busln|accessdateaccess-date=15 September 2011|newspaper=The New York Times|date=27 September 2010}}</ref> The ultimate goal, according to Dukmejian, is for ''Bloomberg Markets'' to reach a circulation of 450,000 with 15,000 on newsstands.<ref name=Mickey>{{cite web|last=Mickey|first=Bill|title=Bloomberg Markets Gets a Makeover|url=http://www.audiencedevelopment.com/2010/bloomberg+markets+gets+makeover|publisher=Audience Development|accessdateaccess-date=15 September 2011|archive-url=https://web.archive.org/web/20120401045904/http://www.audiencedevelopment.com/2010/bloomberg+markets+gets+makeover|archive-date=1 April 2012|url-status=dead}}</ref>

''Bloomberg Markets'' willwould be testing a spin-off luxury title with a spring 2012 issue called ''Bloomberg Pursuits''.<ref name="Lux Spin off">{{cite news|last=Moses|first=Lucia|title=Bloomberg Bows Luxe Mag|url=http://www.adweek.com/news/press/bloomberg-bows-luxe-mag-135656?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Ffeatured|access-articles+%28Adweek%3A+Featured+Articles%29&utm_content=Google+Reader|accessdatedate=20 October 2011|newspaper=AdWeek|date=10 October 2011}}</ref>

''Bloomberg Markets'' has a staff of editors in the U.S., Latin America, Europe and Asia. In addition, the magazine draws on contributions from journalists at [[Bloomberg News]], a global news service with 146 bureaus in 72 countries.<ref name="FT Article">{{cite news|last=Edgecliffe-Johnson|first=Andrew|title=Bloomberg editor casts a wider net|url=http://www.ft.com/intl/cms/s/0/10b70754-f98e-11df-9e29-00144feab49a.html#axzz1S0KJRaSV|accessdateaccess-date=15 July 2011|newspaper=Financial Times|date=26 November 2010}}</ref>

==Honors and Awardsawards==

''Bloomberg Markets'' has won almost 200 journalism and design awards including a [[Gerald Loeb Award]], a Scripps Howard Award and a [[George Polk Awards|George Polk Award]].<ref name=Kerr>{{cite news|last=Kerr|first=Drew|title=Bloomberg Markets Magazine Relaunches with November 2010 Issue|url=http://www.businesswire.com/news/home/20101004006912/en/Bloomberg-Markets-Magazine-Relaunches-November-2010-Issue|accessdateaccess-date=15 September 2011|newspaper=Business Wire|date=4 October 2010}}</ref> In 1995, the magazine was a finalist for the [[National Magazine Awards]] in the General Excellence category for magazines with a circulation under 100,000.<ref>{{cite web|title=Past Winners and Finalists|url=http://www.magazine.org/asme/magazine_awards/searchable_database/index.aspx|publisher=American Society of Magazine Editors|access-date=2012-04-18|archive-url=https://web.archive.org/web/20110526232156/http://www.magazine.org/asme/magazine_awards/searchable_database/index.aspx|archive-date=2011-05-26|url-status=dead}}</ref>

In 2006, editor Ron Henkoff won the Lawrence Minard Award as part of the Gerald Loeb Awards, which recognizes an editor whose career achievements and contributions to the profession of business, financial and economic journalism exemplify excellence in the area of editing.<ref name="Loeb Awards">{{cite web|title=2006 Gerald Loeb Award Winners Announced by UCLA Anderson School of Management|url=http://www.anderson.ucla.edu/x15160.xml|publisher=UCLA Anderson School of Management|accessdateaccess-date=20 October 2011}}</ref>

In 2011, ''Bloomberg Markets'' was named a finalist for the [[American Society of Magazine EditorEditors]]'s General Excellence Award for Finance, Technology and Lifestyle Magazines<ref name=Awards>{{cite web|last=Release|title=2011 national Magazine Awards Winners and Finalists|url=http://www.magazine.org/asme/magazine_awards/nma_winners/|publisher=American Society of Magazine Editors|accessdateaccess-date=15 September 2011}}</ref> and ''Bloomberg Markets'' senior writer David Evans was named a [[Pulitzer Prize]] finalist in the [[Pulitzer Prize for National Reporting|National Reporting category]].<ref name=NPR>{{cite news|last=Staff|firstauthor=NPR Staff|title=Winners, Finalists for the 2011 Pulitzer Prizes|url=httphttps://www.npr.org/2011/04/19/135518283/winners-finalists-for-the-2011-pulitzer-prizes|accessdateaccess-date=15 September 2011|newspaper=NPR|date=18 April 2011}}</ref> Evans also received the 2011 [[John Chancellor Award]] given by [[Columbia University Graduate School of Journalism|Columbia Journalism School]].<ref name="Chancellor Award">{{cite web|title=Bloomberg writer David Evans receives John Chancellor Award|url=http://www.journalism.columbia.edu/news/534|publisher=Columbia Journalism School|accessdateaccess-date=20 October 2011}}</ref>

In 2012, "''Bloomberg Markets"'' was made available in digital form for the [[iPad]] alongside its Business[[Bloomberg WeekBusinessweek|Businessweek]] subscription circulation.{{Citation needed|date=April 2016}}

'''"Duping The Families of Fallen Soldiers" (JuneSeptember 2010)'''

Following a six-month investigation, David Evans's article revealed that [[life insurance]] companies were withholding billions of dollars in benefits from the families of slain soldiers and millions of other Americans.<ref name=Insurance>{{cite news|title=V.A. Agreed to Withholding of Benefits, Documents Say|url=httphttps://www.nytimes.com/2010/09/14/business/14insure.html|accessdateaccess-date=20 October 2011|newspaper=The New York Times|date=13 September 2010}}</ref> As a result of the article, the [[United States Department of Veterans Affairs|U.S. Department of Veterans Affairs]] required that [[Prudential Financial|Prudential]] offer the families of slain soldiers the option of receiving one check for the full amount of the death benefit.<ref name="Changes to Insurance Prog">{{cite web|last=Rizzo|first=Jennifer|title=Veterans Affairs makes changes to clarify insurance program|url=http://articles.cnn.com/2010-09-14/us/veterans.insurance_1_insurance-program-bank-accounts-va-statement?_s=PM:US|publisher=CNN|accessdateaccess-date=20 October 2011|archive-url=https://web.archive.org/web/20120118123156/http://articles.cnn.com/2010-09-14/us/veterans.insurance_1_insurance-program-bank-accounts-va-statement?_s=PM:US|archive-date=18 January 2012|url-status=dead}}</ref> Evans was named as a finalist for the 2011 [[Pulitzer Prize]] for his article.<ref name="Pulitzer Prize">{{cite web|title=The 2011 Pulitzer Prize Winners|url=http://www.pulitzer.org/citation/2011-National-Reporting|publisher=Pulitzer.org|accessdateaccess-date=20 October 2011}}</ref>

This three-story cover package revealed the complicit role of rating companies [[Moody's]] and [[Standard and Poor's]] in creating the complex mortgage-backed securities stuffed with subprime debt that would trigger the [[Late-2000s financial crisis|global credit crisis]].<ref name="Toxic Debt">{{cite news|last=Kohler|first=Alan|title=Fancy debt could bring us undone|url=http://www.smh.com.au/news/business/fancy-debt-could-bring-us-undone/2007/06/26/1182623912375.html|accessdateaccess-date=20 October 2011|newspaper=The Sydney Morning Herald|date=27 June 2007}}</ref>

The article revealed that poorly supervised clinical trials for potential new drugs often injure and kill participants.<ref name=Pharma>{{cite news|last=Marcial|first=Gene|title=Testing Times for SFBC International|url=http://www.businessweek.com/investor/content/nov2005/pi2005118_3323_pi001.htm|accessdatearchive-url=https://web.archive.org/web/20051125140750/http://www.businessweek.com/investor/content/nov2005/pi2005118_3323_pi001.htm|url-status=dead|archive-date=November 25, 2005|access-date=20 October 2011|newspaper=BusinessWeek|date=8 November 2005}}</ref> As a result of the magazine's expose, the largest clinical trial company in the U.S. ousted its three top managers and government authorities shut down its biggest test center.<ref>{{cite web|last=Keller|first=Amy|title=Aftermath of a Drug-Testing Firm|url=http://www.floridatrend.com/print_article.asp?aID=46147|publisher=FloridaTrend.com|accessdateaccess-date=20 October 2011}}</ref>

''Bloomberg Markets'' magazine reported that a group of banks led by [[JPMorgan Chase]] had overcharged [[Jefferson County, Alabama|Jefferson County]], home to [[Birmingham, Alabama|Birmingham]], by at least $60 million in fees assessed on $5.8 billion in complex contracts called [[Interest rate swap|Interest-rate swaps]] that the county used to finance a sewer system.<ref name="Alabama Bank">{{cite news|title=Alabama Voices: Fiscal tragedy strikes|url=httphttps://pqasb.pqarchiver.com/montgomeryadvertiser/access/1713512171.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Mar+16%2C+2008&author=&pub=Montgomery+Advertiser&desc=Alabama+Voices%3A+Fiscal+tragedy+strikes&pqatl=google|accessdateaccess-date=20 October 2011|newspaper=Montgomery Advertiser|date=16 March 2008}}</ref> In October 2009, former Birmingham Mayor [[Larry Langford]] was convicted of taking bribes to steer a share of the JPMorgan deals to a local bank.<ref>{{cite news|last=Reeves|first=Jay|title=Larry Langford, Birmingham, Ala., Mayor, Convicted Of Taking Bribes|url=http://www.huffingtonpost.com/2009/10/28/larry-langford-birmingham_n_337922.html|accessdateaccess-date=19 December 2011|newspaper=The Huffington Post|date=28 October 2008}}</ref> As a result of the corruption, in November 2011, Jefferson County filed the largest municipal [[Bankruptcy in the United States|bankruptcy]] in U.S. history.<ref>{{cite web|last=Garofalo|first=Pat|title=Predatory JP Morgan Swap Deal Pushes Alabama County Into Largest Municipal Bankruptcy In U.S. History|url=http://thinkprogress.org/economy/2011/11/10/366514/jefferson-county-bankruptcy-jp-morgan/|publisher=Think Progress|accessdateaccess-date=19 December 2011}}</ref>

== References ==

== External links ==

[[Category:American businessBusiness magazines published in the United States]]

[[Category:American monthlyMonthly magazines published in the United States]]

[[Category:Bloomberg L.P.|Markets]]