Hyundai Card: Difference between revisions

| key_people = Ted Chung, ([[Vice Chairman]], and [[CEO]])

| industry = [[CreditFinancial Cardservices]]

| revenue = {{profit}}KRW {{KRW|2,526 bnbillion|link=yes}} (2020)

| operating_income = {{profit}}KRW {{KRW|328 bnbillion}} (2020)

| net_income = {{profit}}KRW {{KRW|245 bnbillion}} (2020)

| assets = {{KRW |19,942 bnbillion}} (2020)

| homepage = http://about.{{URL|hyundaicard.com}}

| location = [[Seoul]], [[South Korea]]|

'''Hyundai Card''' ([[Hangul]]:{{Korean|현대카드|rr=Hyundae Kadeu}}) is a credit card company under [[Hyundai Motor Group]] headquartered in [[Seoul]], [[South Korea]]. In 19952001, [[Hyundai Motor Group]] acquired Diners Club Korea, and changedrelaunched itsit nameunder tothe name Hyundai Card in 2001.<ref Thename=":1">{{Cite company’sweb alliance|date=2013-08-08 with the [[GE Consumer Finance]] in 2005 boosted the fledgling business in the heavily competitive Korean credit card market.<ref>[http://economyplus.chosun.com/special/special_view_past.php?boardName|title=C04&t_num=7178&img_ho, 현대카드, 새로운 10년 위한 변화의 서막 열다],''Economy Chosun'',|url=https://economychosun.com/site/data/html_dir/2013/08/08/2013080800003.html August|access-date=2024-01-21 8,|website=economychosun.com 2013|language=ko}}</ref><ref>

TheAs companyof hasNovember about 500 employees in its data science team2022, whichthe iscompany roughlyhas one-third10 ofmillion itsprimary totalcard headcountmembers.<ref>{{Cite web|last=Kang|first=John |title=Hyundai’sCompany BigOverview Data< AmbitionsAbout DependUs On< AAbout Little-Known CreditHyundai Card Company|url=https://wwwabout.forbeshyundaicard.com/sitescommon/johnkang/2020/11/20/hyundais-big-data-ambitions-depend-on-a-little-known-credit-card-companyen/pageView.hc?id=ceabi0201_01 |access-date=20202024-1101-2021 |website=Forbes|language=enabout.hyundaicard.com}}</ref>

In 2005, the company has partnered with GE Consumer Finance – which later changed its name to GE Capital— allowing Hyundai Card to acquire GE’s risk management know-how and GE to acquire a portion of Hyundai brand.<ref>[http://www.koreatimes.co.kr/www/news/biz/2009/06/123_46565.html Successful Joint Venture Boosts Hyundai Card], ''Thereleased Korea Times'',s Junefirst 10, 2009</ref> The company launched ”the Black“ in 2005 for the highest-endpremium credit card users, followed"the by “the Purple” in 2006Black", “the Red” in 2008, “the Green” in 2018, and “the Pink” in 2020. The “Hyundai Card Zero,” launched in November 2011, is designed to keep up with the changing customer lifestyle2005.<ref name="현대카드, 신용카드 634만명 가맹점 228만여 개">[http://www.newstown.co.kr/news/articleView.html?idxno=230522 현대카드, 신용카드 634만명 가맹점 228만여 개], ''Newstown'', November 23, 2015</ref>

In July 2013, the company announced “Hyundai Card Chapter Two,” awhich streamliningallowed scheme of its product portfolio. All products were trimmed according to the two main pillars – point mileage and cashback—and instead the customers were given the choiceconsumers to use their point mileage and cashback more freely if they met with a certain usage standardthreshold.<ref name="현대카드, 신용카드 634만명 가맹점 228만여 개"/>

In October 2015, the company launched ”Digitalthe "Digital Hyundai Card”Card" project, thatwhich goesexpanded beyond introducing mobile/online products, while changing its core nature to an agileservices andfor digital-orientedcard companymembers.<ref>[http://news.mk.co.kr/newsRead.php?no=361100&year=2016 디지털로 확 바꾼 현대카드 ‘한국판 구글’ 꿈꾼다], ''Maeil Business News Korea'', May 19, 2016</ref>

The '''Lock''' service allows users to shut down their card function whenever they want, with a swipe on the credit card app. '''Limit''', on the other hand, can be used to set credit limits for certain time periods. The '''Virtual Card Numbers''' prevent card identity theft online by providing users with a set of numbers that can replace the customers’ actual credit card information online. The '''PayShot''' makes online shopping easier by simplifying the payment process. Shoppers only need to log into one of seven different online shopping malls when using their Hyundai cards.<ref name="New logo for Hyundai Card"/><ref>[http://www.koreaherald.com/view.php?ud=20151218000839 Hyundai Card sets models for going mobile], ''The Korea Herald'', December 18, 2015</ref> '''Chameleon''' allows the user to have multiple Hyundai cards on one card and select the card with benefits of his choice in Hyundai card application.<ref>[http://www.theinvestor.co.kr/view.php?ud=20170605000712 Hyundai Card breaks out of box with ‘Chameleon’],''The Investor'', June 05, 2017</ref> '''Buddy''' is an AI chatbot service that offers real-time counselling on inquiries about Hyundai card.<ref>[http://www.theinvestor.co.kr/view.php?ud=20180620000594 Hyundai Card's new app cuts overseas money transfer costs],''The Investor'', June 21, 2018</ref> '''OverseaTranfer''OverseaTransfer' islets Hyundai card members can wire money to the Hyundai card payment account without registering a bank account number by paying only KRW 3,000 of remittance fee per transaction.<ref>[https://pulsenews.co.kr/view.php?year=2018&no=242305 Hyundai Card starts app-based foreign exchange wire service],''Pulse'', April 16, 2018</ref>

Hyundai Card app 3.0, launched after its renewal, has been designed to maximize user convenience by offering information optimized for respective users. The app is equipped with a "Dual Home" structure, which divides the user's favorite menus into two categories. "Account Home" has adopted a highly legible interface, allowing users to browse their card spending data at a glance, whereas "Content Home" comes up with varied content deemed to be interesting for users after [[artificial intelligence]] analyzes their tastes and patterns.<ref>{{Cite web|date=2021-03-17|title=현대카드 앱 3.0 출시… AI 분석 통해 맞춤형 콘텐츠 제공|url=https://biz.chosun.com/site/data/html_dir/2020/08/11/2020081101159.html|access-date=2021-07-30|website=biz.chosun.com[[ChosunBiz]]|language=ko}}</ref><ref>{{Cite web|title=Hyundai Card APP 3.0|url=https://ifworlddesignguide.com/entry/313038-hyundai-card-app-30|access-date=2021-07-30|website=iF WORLD DESIGN GUIDE|language=en}}</ref>

Hyundai Card deployed an [[Artificial intelligence|AI]]-based digital service jointly developed with [[Personetics Technologies|Personetics]], an Israeli [[Financial technology|fintech]] company. The developed feature added to the Hyundai Card smartphone app analyzes each customer’scustomer's credit card transactions and offers near-real time personalized and proactive spending insights.<ref>{{Cite web|date=2020-05-12|title=Hyundai Card Spending Care by Personetics launches|url=https://newsroom.hcs.com/front/board/hyundai-card-spending-care-personetics?country=en|access-date=2021-07-30|website=Hyundai Card·Hyundai Capital Newsroom|language=en}}</ref>

'''Hyundai Card CARD FACTORY''' is located on the ninth floor of the company’scompany's headquarters, and shows the whole automated process of card production from plate issuance to the reviewing and packing.<ref>[http://www.wallpaper.com/architecture/money-makers-tour-the-new-hyundai-card-factory-in-seoul Money makers: tour the new Hyundai Card Factory in Seoul], ''Wallpaper'', August 3, 2015</ref>

'''Hyundai Card Culture Project''' have been held since 2011, ranging from musical concerts to exhibitions and others.<ref>[httphttps://www.koreatimes.co.kr/www/news/culture/2014/04/135_81525.html New ‘Culture Project’ brings Ke$ha to Korea], ''The Korea Times'', February 16, 2011</ref> '''Hyundai Card Super Concert''' has featured world-renowned superstars such as [[Queen (band)|Queen]], [[Elton John]], [[Sting (musician)|Sting]], R&B artists [[Usher (musician)|Usher]] and [[Beyoncé|Beyonce]], singer-songwriter [[Billy Joel]] and former [[The Beatles]] and pop artist [[Paul McCartney]].<ref>[http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2923015 It’s not superstition: Stevie Wonder returns to Seoul], ''Korea Joongang Daily'', July 12, 2010</ref> Approximately 100,000 concertgoers witnessed the very first performance of the British rock band [[Coldplay]] in Korea over the span of two days.<ref>[http://english.donga.com/List/3/08/26/782095/1 Coldplay to hold the first concert in Korea],''dongailbo'', November 16, 2016</ref>

'''1913 Songjeong Station Market Project''' is the latest work of Hyundai Card’sCard's market renovation and revitalization project. The 103-year-old Songjeong Station Market, Gwangju, was given some trim and facelift resulting in a jump of daily visitors to 4,300 in May 2016 from 200 in May 2015.<ref>[httphttps://www.koreatimes.co.kr/www/news/culture/2016/05/203_205620.html 103-year0old market gets rejuvenated], ''The Korea Times'', May 26, 2016</ref>

'''Bongpyeong Market Project''' in 2014 conserved the basic infrastructure of the market and adopted exterior design in each shops under the slogan of “Development for Sustainability”, encouraging merchants to strive for change.<ref>[http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2999118 Hyundai Card adopts innovative design for cultural patronage projects], ''Korea Joongang Daily''.,December 21, 2014</ref>

'''Dream Realization Project''' has helped mom and pop store owners to give a boost to their operation by adopting design factors. A total of 10 stores ranging from grocery, bistro, beauty shop, delicatessen and others have been provided with management consulting, interior redesigning and others to change their operations. The stores have since then seen a sales rise by an average of two-folds.<ref>[http://www.etnews.com/20160111000294 현대카드, 드림실현 프로젝트 ‘우리동네 슈퍼’ 오픈], ''ETNEWS'', January 11, 2016</ref>

'''Hyundai Card Gapado Project''' is The Gapado Island situated off the southern coast of Jeju Island at one point in time experienced damage. Hyundai has with steadfast efforts turned Gapado Island into a success story and continues its transformation towards becoming a sustainable island where ecology, economy, and culture tranquilly co-exist.<ref>[https://www.koreatimes.co.kr/www/culture/2018/09/141_247555.html Tiny island undergoes beautification project], ''The Korea Times'', April 9, 2018</ref>

* [https://newsroom.hcs.com/front/main/glMain Hyundai Card Newsroom]