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Line 1: {{Short description\|Brand of toaster pastries}} ~~{{Merge to\|Toaster pastry\|discuss=Talk:Toaster pastry#Merger proposal\|date=June 2014}}~~ {{Infobox Brand [[File:Toast'em Pop Ups (8374680186).jpg\|thumb]]▼ \|name = Toast'em Pop Ups '''Toast'em Pop Ups''' is a [[Toaster pastry]] brand<ref>[http://articles.chicagotribune.com/2007-08-26/news/0708250276_1_mr-boyle-general-foods-bridgeport Patrick J. Boyle: 1929 - 2007 - Chicago Tribune<!-- Bot generated title -->]</ref> that was first produced by Schulze and Burch Biscuit Company in 1964.<ref name="flavorkist_201108">{{cite web \| url=http://www.schulzeburch.com/brands/flavorkist.asp \| title=FLAVOR KIST \| publisher=Schulze &ampl Burch Biscuit Company \| year=2009 \| accessdate=August 23, 2011 \| quote=By the seventies the Flavor Kist cracker business had shifted-no longer producing saltines, the brand had advanced into flavored snack crackers such as Mucho Macho Nachos, topped crackers and an ahead of its time "all natural" graham cracker. Shifts in the market place, "the cookie wars" and other factors lead up to the evolution into different product lines, in which the Flavor Kist brand thrives today.}}</ref> similar to that of [[Pop-Tarts]]. There are several varieties of the product. Schulze and Burch Biscuit Company is said to have over 85 years of experience in baking biscuits, pastries, and other bread based foods.<ref name="pastries_2011">{{cite web \| url=http://www.schulzeburch.com/brands/pastries.asp \| title=TOAST'EM® The Original Toaster Pastry \| publisher=Schulze & Burch Biscuit Company \| year=2009 \| accessdate=August 23, 2011 \| quote=In 1964 Schulze and Burch Biscuit Company produced the first toaster pastry - Toast'em® - for General Foods®. Then in 1971, recognizing the consumer appeal and market value of this food line, Schulze and Burch acquired the Toast'em® brand and continued manufacturing and marketing this popular snack and breakfast item.}}</ref> \|logo =File:Toast-em-pop-ups-logo.png \| logo_size = 150 \|\|type= [[Toaster pastry]] \|currentowner= Schulze and Burch Biscuit Company \|origin= U.S. \|discontinued= \|introduced= {{start date and age\|1964}} \|related= \|markets= North America \|previousowners=[[Post Holdings]] \|trademarkregistrations= \|website={{URL\|https://www.schulzeburch.com/}} }} ▲[[File:Toast'em Pop Ups (8374680186).jpg\|thumb\|A blueberry filled Pop Up]] '''Toast'em Pop Ups''' is a [[toaster pastry]] brand, currently produced by the Schulze and Burch Biscuit Company.<ref>[http://articles.chicagotribune.com/2007-08-26/news/0708250276_1_mr-boyle-general-foods-bridgeport Patrick J. Boyle: 1929 – 2007 – Chicago Tribune<!-- Bot generated title -->]</ref> They have a sugary filling sealed inside two layers of thin, rectangular pastry crust, coated in frosting. They are sold in pairs in Mylar wrapping, do not need refrigeration, and are typically heated in a toaster oven or toaster before eating. ==History== The product has no [[trans fat]], and Schulze and Burch Biscuit Company claims that the products have extra [[fruit]] filling.<ref name="pastries_2011"/> The product's pastry and filling are said to have a higher standard of production, and the company suggests that it has a 'state of the art' production facility.<ref name="pastries_2011"/> In 1963, [[Post Consumer Brands\|Post]] invented a way to partially dehydrate foods to keep them from spoiling, by using foil (later, [[Mylar]]) wrappers. They initially used this for dog food, sold under the name [[Gaines Burgers]]. In February 1964, Post announced they would soon release a new breakfast pastry using this method, which they named '''Country Squares'''. However, the announcement came well ahead of the company's ability to produce and distribute the product, during which time rival [[Kellogg's]] was able to release their new product, [[Pop Tarts]].<ref>{{cite web\| url=http://www.arcamax.com/trivia/s-94657-350268 \|title=Trivia — How long have we been munching on Pop-Tarts?\| website= arcamax.com \|publisher=[[ArcaMax Publishing]] \|date=July 17, 2006 \|access-date=October 8, 2009 \|archive-url=https://web.archive.org/web/20080122024916/http://www.arcamax.com/trivia/s-94657-350268 \|archive-date=January 22, 2008 \|url-status=dead}}</ref> Country Squares sold very poorly compared to Pop Tarts, and Post changed the product's name to Toast'em Pop Ups in 1965. In 1971, Post sold the rights to the name and product to the Schulze and Burch Biscuit Company, which still produces Toast'em Pop Ups today.<ref>{{cite news \|last=Hymon \|first=Steve \|date=September 25, 1994 \|url=https://www.chicagotribune.com/news/ct-xpm-1994-09-25-9409250345-story.html \|title=Toasting an Icon – Chicago Tribune \|newspaper=[[Chicago Tribune]] \|archive-url=https://web.archive.org/web/20211109185714/https://www.chicagotribune.com/news/ct-xpm-1994-09-25-9409250345-story.html \|archive-date=November 9, 2021 \|url-status=dead}} </ref> ==References==▼ ~~{{reflist}}~~ ==~~Further reading~~Products== Toast'em Pop Ups are currently produced in eight flavors, available throughout most of the [[U.S.]] and [[Canada]]. Since 2023 they have also been sold in the [[United Kingdom]]. [http://business.highbeam.com/4524/article-1G1-20309217/toastems-popup-again Toast'ems pop-up again. (Toast'em Pop-Ups advertising campaign)(Brief Article) \| HighBeam Business: Arrive Prepared<!-- Bot generated title -->] [http://www.stltoday.com/lifestyles/food-and-cooking/toast-em-pop-ups/article_e249e538-171f-5846-b305-53c595a11462.html Toast'em Pop-Ups : Lifestyles<!-- Bot generated title -->] * [https://books.google.com/books?id=FugjAQAAMAAJ&q=Toast%27em+Pop+Ups&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=hCfsUrKWIIOGogTdsoG4Cw&ved=0CDoQ6AEwATgK Management's Food Processing & Marketing<!-- Bot generated title -->]. p. 80.▼ * [https://books.google.com/books?id=6gMpAQAAMAAJ&q=Toast%27em+Pop+Ups&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=YCXsUpPnHozhoATL0YKoCQ&ved=0CFMQ6AEwBQ Freedom of choice: the public interest in private competition - This week magazine<!-- Bot generated title -->]. p. 61.▼ * [https://books.google.com/books?id=Dhi6AAAAIAAJ&q=Toast%27em+Pop+Ups&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=YCXsUpPnHozhoATL0YKoCQ&ved=0CFcQ6AEwBg Federal Trade Commission Decisions - United States. Federal Trade Commission<!-- Bot generated title -->]. p. 422, 426.▼ * [https://books.google.com/books?id=J-xKAAAAYAAJ&q=Toast%27em+Pop+Ups&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=YCXsUpPnHozhoATL0YKoCQ&ved=0CGEQ6AEwCA Weekly Digest<!-- Bot generated title -->]. p. 192.▼ * [https://books.google.com/books?id=dsHzAAAAMAAJ&q=Toast%27em+Pop+Ups&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=YCXsUpPnHozhoATL0YKoCQ&ved=0CGUQ6AEwCQ Research in Law and Economics - Richard O. Zerbe<!-- Bot generated title -->]. p. 82.▼ * [https://books.google.com/books?id=ZxQeAQAAIAAJ&q=Toast%27em+Pop+Ups&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=hCfsUrKWIIOGogTdsoG4Cw&ved=0CEIQ6AEwAzgK The Food Institute's Weekly Digest<!-- Bot generated title -->]. p. 173.▼ [https://www.newspapers.com/newspage/15201251/ Grand Prairie Daily News › 20 July 1967 › Page 9 - Newspapers.com<!-- Bot generated title -->]▼ The 8 flavors include: [[Category:Pastries]]▼ Brown Sugar Cinnamon * Blueberry * Cherry * Chocolate Fudge * Cookies & Creme * S'mores * Strawberry * Wild Berry ▲==References== ~~{{Dessert-stub}}~~ {{Reflist}} ==Further reading== ▲* [https://books.google.com/books?id=FugjAQAAMAAJ&q=Toast%27em+Pop+Ups~~&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=hCfsUrKWIIOGogTdsoG4Cw&ved=0CDoQ6AEwATgK~~ Management's Food Processing & Marketing<!-- Bot generated title -->]. p. 80. ▲* [https://books.google.com/books?id=6gMpAQAAMAAJ&q=Toast%27em+Pop+Ups~~&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=YCXsUpPnHozhoATL0YKoCQ&ved=0CFMQ6AEwBQ~~ Freedom of choice: the public interest in private competition -– This week magazine<!-- Bot generated title -->]. p. 61. ▲* [https://books.google.com/books?id=Dhi6AAAAIAAJ&q=Toast%27em+Pop+Ups~~&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=YCXsUpPnHozhoATL0YKoCQ&ved=0CFcQ6AEwBg~~ Federal Trade Commission Decisions -– United States. Federal Trade Commission<!-- Bot generated title -->]. p. 422, 426. ▲* [https://books.google.com/books?id=J-xKAAAAYAAJ&q=Toast%27em+Pop+Ups~~&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=YCXsUpPnHozhoATL0YKoCQ&ved=0CGEQ6AEwCA~~ Weekly Digest<!-- Bot generated title -->]. p. 192. ▲* [https://books.google.com/books?id=dsHzAAAAMAAJ&q=Toast%27em+Pop+Ups~~&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=YCXsUpPnHozhoATL0YKoCQ&ved=0CGUQ6AEwCQ~~ Research in Law and Economics -– Richard O. Zerbe<!-- Bot generated title -->]. p. 82. ▲* [https://books.google.com/books?id=ZxQeAQAAIAAJ&q=Toast%27em+Pop+Ups~~&dq=Toast%27em+Pop+Ups&hl=en&sa=X&ei=hCfsUrKWIIOGogTdsoG4Cw&ved=0CEIQ6AEwAzgK~~ The Food Institute's Weekly Digest<!-- Bot generated title -->]. p. 173. ▲* [https://www.newspapers.com/newspage/15201251/ Grand Prairie Daily News › 20 July 1967 › Page 9 -– Newspapers.com<!-- Bot generated title -->] {{Pastries}} ▲[[Category:Pastries]]