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Line 1: {{distinguish\|Lepton}}▼ {{short description\|Brand of tea}} ▲{{distinguish\|Lepton}} {{other uses}} {{Use dmy dates\|date=October 2017}} Line 10: \|image = \|image_size = \|caption = a \|type = [[Tea]] \|currentowner = ~~{{ubl\|~~[[Lipton Teas and Infusions]]~~\|Pepsi Lipton International\|(Ready to drink beverages; [[PepsiCo]] & [[Unilever]] joint venture)}}~~ \|introduced = {{Start date and age\|1890\|df=yes}} \|discontinued = \|related = \|country = [[~~United Kingdom]], [[United States~~Scotland]] \|markets = Worldwide \|previousowners = {{ubl\|[[Unilever]]\|[[PepsiCo]]}} \|trademarkregistrations = \|website = {{URL\|https://www.lipton.com/us/en/\|lipton.com}} \|module = }} '''Lipton''' is a [[brand]] named after its founder, Sir [[Thomas Lipton]] who started an eponymous grocery retail business in the [[United Kingdom]] in 1871. The brand was used for various consumer goods sold in Lipton stores, including tea from 1890 for which the brand is now best known. '''Lipton''' is a British-American [[brand]] of [[tea]], owned by [[Lipton Teas and Infusions]]. Lipton was also the name of a [[supermarket]] chain in the United Kingdom, owned by [[Home and Colonial Stores\|Allied Suppliers]], which was sold to [[Argyll Foods]] in 1982, after which the brand was used only for tea. The company, which is named after its founder, Sir [[Thomas Lipton]], who started the business it in 1890, was owned by [[Unilever]] for many decades until its sale to [[CVC Capital Partners]] in 2022.<ref>{{Cite web \|last=Saulsbery \|first=Gabrielle \|date=2021-11-29 \|title=Unilever sells global tea business, including Lipton, for more than $5B \|url=https://njbiz.com/unilever-sells-global-tea-business-including-lipton-for-more-than-5b/ \|access-date=2024-01-05 \|website=NJBIZ \|language=en-US \|archive-date=5 January 2024 \|archive-url=https://web.archive.org/web/20240105010715/https://njbiz.com/unilever-sells-global-tea-business-including-lipton-for-more-than-5b/ \|url-status=live }}</ref> Lipton’s [[ready to drink]] beverages are sold by "Pepsi Lipton International", a company jointly owned by [[Unilever]] and [[PepsiCo]]. The Lipton brand today is owned by [[LIPTON Teas and Infusions]] after [[CVC Capital Partners]] acquired the business from [[Unilever]] in 2022.<ref>{{cite news \|title=CVC agrees €4.5bn deal to buy Unilever's tea business \|url=https://www.ft.com/content/83529b44-f290-4668-a766-5559dfec431c \|work=www.ft.com}}</ref> Unilever retained use of the Lipton brand for tea in [[India]], [[Nepal]], and [[Indonesia]] as well as for [[ready to drink]] beverages globally, such as Lipton Ice Tea, which are sold by a joint venture between [[Unilever]] and [[PepsiCo]],<ref>{{cite news \|last1=Editor \|first1=Ashley Armstrong, Retail \|title=Unilever agrees sale of PG Tips and Lipton to CVC Capital Partners \|url=https://www.thetimes.co.uk/article/unilever-agrees-sale-of-pg-tips-and-lipton-to-cvc-capital-partners-wv3x8gz93 \|date=27 May 2024 \|language=en}}</ref><ref>{{cite news \|title=Unilever completes sale of tea business - Food & Drink Business \|url=https://www.foodanddrinkbusiness.com.au/news/unilever-completes-sale-of-tea-business \|work=www.foodanddrinkbusiness.com.au \|language=en}}</ref> and not associated with LIPTON Teas and Infusions. Unilever continues to produce instant soup mixes under the Lipton name in North America,<ref>{{cite web \|url=https://www.liptonkitchens.com/home.html}}</ref> which is also not associated with LIPTON Teas and Infusions. ==History== Line 30 ⟶ 36: ===Origins=== [[File:Thomas Johnstone Lipton.jpg\|thumb\|170px\|[[Thomas Lipton]], founder]] In 1871, Thomas Lipton (1848–1931) of [[Glasgow]], [[Scotland]], used his small savings to open his own shop, and by the 1880s the business had grown to more than 200 shops.<ref name="fundinguniverse1">{{cite web \|url=http://www.fundinguniverse.com/company-histories/Thomas-J-Lipton-Company-Company-History.html \|title=History of Thomas J. Lipton Company \|publisher=Fundinguniverse.com \|access-date=22 October 2012 \|archive-date=26 May 2012 \|archive-url=https://web.archive.org/web/20120526053301/http://www.fundinguniverse.com/company-histories/Thomas-J-Lipton-company-company-History.html \|url-status=live }}</ref> In 1929, the Lipton grocery retail business was one of the companies that merged with [[Home and Colonial Stores]], Maypole Dairy Company, Vyes & Boroughs, Templetons, and Galbraiths & Pearks to form a food group with more than 3,000 shops. The group traded in the [[High Street\|high street]] under various names, but was registered on the UK stock market as Allied Suppliers.<ref>Allied Stores was originally formed in 1929 to act as the group's purchasing arm.</ref> Lipton's became a supermarket chain focused on small towns. Allied was acquired by [[Argyll Foods]] in 1982; the supermarket business was rebranded as [[Presto (UK supermarket)\|Presto]] during the 1980s. ===Development=== [[File:LIPTON-1926.jpg\|thumb\|left\|150px\|Lipton advertisement offrom Spain, 1926]] Shortly after opening his shop Thomas Lipton began travelling the world for new items to stock. One such item was tea, a rare and expensive luxury at the time. Sales had doubled from £40 million in the late 1870s to £80 million by the mid-1880s. In 1890 Lipton purchased tea gardens in [[British Ceylon\|Ceylon]], now [[Sri Lanka]], from where he packaged and sold the first Lipton tea.<ref>{{cite web \|url=http://www.liptontea.com/article/detail/157721/lipton-history \|title=From the tea garden to the tea pot: Sir Thomas Lipton's Vision \|publisher=Lipton Tea \|access-date=29 October 2014 \|archive-url=https://web.archive.org/web/20141029183508/http://www.liptontea.com/article/detail/157721/lipton-history \|archive-date=29 October 2014 \|url-status=dead \|df=dmy-all }}</ref> He arranged packaging and shipping at low cost, and sold his tea in packets by the pound (454g), half-pound (227g), and quarter-pound (113g), with the advertising slogan: "Direct from the tea gardens to the teapot." Lipton teas were an immediate success in the United States.<ref name="fundinguniverse1" /> The Lipton tea business was acquired by consumer goods company Unilever in a number of separate transactions, starting with the purchase of the United States and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business from [[Home and Colonial Stores\|Allied Suppliers]]. In 1991, Unilever created a ~~first~~ [[joint venture]] with PepsiCo, the Pepsi Lipton Tea Partnership (PLTP), for the marketing of [[ready to drink]] ~~(bottled and canned)~~ teas in North America.<ref>{{cite news \|last1=Press \|first1=The Associated \|title=COMPANY NEWS; Pepsi, Lipton Form Venture \|url=https://www.nytimes.com/1991/12/04/business/company-news-pepsi-lipton-form-venture.html \|work=The New York Times \|date=4 December 1991}}</ref> This was followed in 2003 by a second joint venture, Pepsi- Lipton International (PLI), covering many non-~~United~~North ~~States~~American markets.<ref>{{cite news \|title=STOP PRESS: Unilever and Pepsico create joint venture \|url=https://www.campaignlive.co.uk/article/stop-press-unilever-pepsico-create-joint-venture/192828 \|work=www.campaignlive.co.uk \|language=en}}</ref> PLI was expanded in September 2007 to include a number of large European and other markets.<ref>{{cite ~~PepsiCo and~~news \|title=Unilever ~~each~~and ~~control~~PepsiCo 50extend ~~percent~~Lipton ofready-to-drink ~~the shares of these~~tea joint ~~ventures.<ref>{{cite web~~venture \|url=https://www.~~just-drinks~~foodmanufacture.~~com/article~~co.~~aspx?id~~uk/Article/2007/09/14/Unilever-and-PepsiCo-extend-Lipton-ready-to-drink-tea-joint-venture \|work=~~91542~~foodmanufacture.co.uk \|~~title~~date=13 September 2007}}</ref> PepsiCo and Unilever ~~extend~~each ~~partnership~~control ~~\|publisher=Just-drinks.com~~50 ~~\|access-date=29~~percent ~~October~~of ~~2014~~the ~~\|archive-date=17~~shares ~~December~~of ~~2012~~these joint ventures.<ref>{{cite news \|~~archive-~~url=~~https://archive.today/20121217165817/~~https://www.~~just-drinks~~reuters.com/~~news~~article/~~pepsico-and~~uk-unilever-~~extend~~pepsico-~~lipton-rtd-partnership_id91542.aspx \|url-status=live~~ idUKWEB758620070914/}}</ref> ~~Lipton still owns plantations in East Africa ([[Kericho]], Kenya and [[Mufindi]], Tanzania).~~ In May 2007, Unilever became the first company to commit to sourcing all ~~its~~ tea in a sustainable manner.<ref>{{cite web\|url=http://www.signonsandiego.com/news/business/20070525-0857-tea-unilever-sustainable.html\|title=Unilever to sell environmentally sustainable tea\|work=The San Diego Union-Tribune\|agency=Reuters\|access-date=29 October 2014\|url-status=dead\|archive-url=https://web.archive.org/web/20090731212847/http://www.signonsandiego.com/news/business/20070525-0857-tea-unilever-sustainable.html\|archive-date=31 July 2009\|df=dmy-all}}</ref> Working with the [[Rainforest Alliance]], an international environmental [[Non-governmental organization\|NGO]]~~, Lipton and its parent company~~, Unilever, announced all Lipton Yellow Label [[tea bag]]s sold in Western Europe would be certified by 2010 and all Lipton tea bags sold globally by 2015.<ref>{{cite web\|url=http://www.unilever.com/ourcompany/newsandmedia/pressreleases/2007/sustainable-tea-sourcing.asp \|title=About us \|publisher=Unilever \|access-date=29 October 2014 \|url-status=dead \|archive-url=https://web.archive.org/web/20070617183750/http://www.unilever.com/ourcompany/newsandmedia/pressreleases/2007/sustainable-tea-sourcing.asp \|archive-date=17 June 2007 \|df=dmy }}</ref> Lipton's own tea estates were among the first to be certified.<ref>{{cite web\|url=http://news.independent.co.uk/business/analysis_and_features/article3223697.ece \|title=Time to brew up a sustainable cuppa \|work=The Independent \|access-date=29 October 2014 \|url-status=dead \|archive-url=https://web.archive.org/web/20080107082327/http://news.independent.co.uk/business/analysis_and_features/article3223697.ece \|archive-date= 7 January 2008 \|df=dmy }}</ref><ref>[http://investing.reuters.co.uk/news/articleinvesting.aspx?type=consumerProducts&storyID=2007-05-25T170334Z_01_N25420184_RTRIDST_0_SP_PAGE_016-N25420184-OISCP.XML Reuters]{{dead link\|date=June 2021\|bot=medic}}{{cbignore\|bot=medic}}</ref> Lipton ~~Product~~tea bearing the Rainforest Alliance seal appeared on Western European markets in 2008 and started appearing in North America in 2009.<ref>{{cite web\|url=https://nationalpost.com/life/story.html?id=1427753\|title=Sense & Sustainability: Banking on greener tea\|work=National Post\|access-date=29 October 2014}}</ref><ref>{{cite news\|url=http://uk.reuters.com/article/behindTheScenes/idUKTRE5457WX20090506\|title=Rainforest certified Lipton tea reaches U.S.\|date=6 May 2009\|work=Reuters\|location=UK\|access-date=29 October 2014\|last1=Nicholson\|first1=Marcy}}</ref> On 6 May 2009, Lipton received a Corporate Green Globe Award for its work with the Rainforest Alliance.<ref>{{cite web\|url=https://www.rainforest-alliance.org/past-gala-honorees\|title=Past Gala Honorees\|publisher=Rainforest Alliance\|access-date=25 October 2017\|archive-date=26 October 2017\|archive-url=https://web.archive.org/web/20171026002601/https://www.rainforest-alliance.org/past-gala-honorees\|url-status=live}}</ref>▼ Due to the [[2008 Chinese milk scandal]], food giant [[Unilever]] started recalling its Lipton milk tea powder in Hong Kong and Macau on 30 September 2008. The tea powder, which used Chinese milk powder as its raw ingredient, was recalled after the company's internal checks found traces of [[melamine]] in the powder.<ref>{{cite news \|url=https://news.yahoo.com/s/ap/20080930/ap_on_re_as/as_hong_kong_tainted_milk \|title=Lipton-brand milk tea powder recalled in Asia \|agency=Associated Press \|publisher=Yahoo! News \|access-date=30 September 2008 \|url-status=dead \|archive-url=https://web.archive.org/web/20081003212837/http://news.yahoo.com/s/ap/20080930/ap_on_re_as/as_hong_kong_tainted_milk \|archive-date=3 October 2008}}</ref><ref>{{cite news \|url=https://www.usatoday.com/money/industries/food/2008-09-30-liptontea-hongkong_N.htm?csp=34 \|title=Lipton milk tea powder recalled in Hong Kong \|agency=Associated Press \|work=USA Today \|access-date=30 September 2008 \|date=30 September 2008 \|archive-date=2 August 2009 \|archive-url=https://web.archive.org/web/20090802034137/http://www.usatoday.com/money/industries/food/2008-09-30-liptontea-hongkong_N.htm?csp=34 \|url-status=live }}</ref>▼ In 2011, [[People for the Ethical Treatment of Animals\|PETA]] criticized Unilever for conducting and funding experiments on rabbits, pigs and other animals in an attempt to make human health claims about the tea's ingredients. According to the animal rights organization, Unilever decided to end the practice ~~of Lipton products~~ after receiving more than 40,000 appeals from PETA supporters and days before PETA made plans to launch its "Lipton CruelTEA" campaign.<ref>{{cite news \|last1=Zelman \|first1=Joanna \|title=Unilever Ends Animal Testing On Lipton Tea Products After PETA Threatens Major Campaign \|url=http://www.huffingtonpost.com/2011/02/03/unilever-ends-animal-test_n_818225.html \|access-date=10 February 2015 \|work=Huffington Post \|date=2 February 2011 \|archive-date=10 February 2015 \|archive-url=https://web.archive.org/web/20150210171656/http://www.huffingtonpost.com/2011/02/03/unilever-ends-animal-test_n_818225.html \|url-status=live }}</ref> Unilever no longer tests their products on animals unless required to by governments as part of their regulatory requirements.<ref>{{cite web \|url=https://www.unilever.com/sustainable-living/what-matters-to-you/developing-alternative-approaches-to-animal-testing.html \|title=Developing alternative approaches to animal testing \|publisher=Unilever \|access-date=8 June 2016 \|archive-date=7 March 2024 \|archive-url=https://web.archive.org/web/20240307145200/https://www.unilever.com/planet-and-society/ \|url-status=live }}</ref> Unilever reached an agreement in November 2021 to sell the majority of its tea business to private equity firm CVC Capital Partners for €4.5 billion. <ref>{{cite news \|last1=Editor \|first1=Ashley Armstrong, Retail \|title=Unilever agrees sale of PG Tips and Lipton to CVC Capital Partners \|url=https://www.thetimes.co.uk/article/unilever-agrees-sale-of-pg-tips-and-lipton-to-cvc-capital-partners-wv3x8gz93 \|work=www.thetimes.com \|date=11 July 2024 \|language=en}}</ref> This included the Lipton brand except where Unilever retained its use for tea in India, Nepal, and Indonesia, for ready to drink teas globally, and for soup mixes in North America. <ref>{{cite news \|url=https://www.ingredientsnetwork.com/unilever-to-divest-most-of-its-tea-business-but-news084340.html}}</ref> The sale was completed in July 2022, with the new company named ‘LIPTON Teas and Infusions’. <ref>{{cite news \|title=Unilever completes sale of tea business - Food & Drink Business \|url=https://www.foodanddrinkbusiness.com.au/news/unilever-completes-sale-of-tea-business \|work=www.foodanddrinkbusiness.com.au \|language=en}}</ref> ~~===Soup mixes===~~ Lipton produces instant [[Instant soup\|soup mixes]].<ref>{{cite web \|url=http://www.liptontea.com/search/soup \|title=Search results for 'soup' \|publisher=Lipton Tea \|access-date=29 October 2014 \|archive-url=https://web.archive.org/web/20141029182643/http://www.liptontea.com/search/soup \|archive-date=29 October 2014 \|url-status=dead \|df=dmy-all }}</ref> In the 1950s in the United States, Lipton ran an advertisement campaign promoting [[French onion dip]] prepared at home using Lipton's French onion soup mix, thus helping to popularize [[chips and dip]].<ref name="Oxford">{{cite book \|url=https://books.google.com/books?id=AoWlCmNDA3QC&pg=PA145 \|title=The Oxford Companion to American Food and Drink \|page=145 \|via=Google Books \|isbn=978-0-19-530796-2 \|last=Smith \|first=Andrew F. \|date=May 2007\|publisher=Oxford University Press, USA }}</ref> Hundreds of new commercially produced varieties of dips were later introduced in the U.S.<ref name="Oxford"/>▼ Available in over 110 countries, Lipton is particularly popular in Europe, North America, Africa and the Middle East, parts of Asia and Australasia (Australia and New Zealand) as well as Latin America, and the Caribbean. Despite its British origins, Lipton black tea (such as Yellow Label) is not marketed in the UK, as owner Ekaterra sells [[PG Tips]] tea there. Lipton Ice Tea and fruit teas are available in the UK. Due to the [[Russian invasion of Ukraine]], ~~Ekaterra~~LIPTON Teas and Infusions decided in August ~~of the same year~~2022 to completely withdraw from the Russian market and stop the production and sale of Lipton tea.<ref>{{Cite web\|url=https://www.rbc.ru/business/01/08/2022/62e7d7229a7947d8ec86f2ee\|title=Чай Lipton и Brooke Bond перестанут продавать в России\|language=ru\|date=2022-08-01\|website=rbc.ru\|access-date=27 August 2022\|archive-date=27 August 2022\|archive-url=https://web.archive.org/web/20220827142043/https://www.rbc.ru/business/01/08/2022/62e7d7229a7947d8ec86f2ee\|url-status=live}}</ref>▼ ==Present day== [[File:Tea Estate in Bandarawala.jpg\|thumb\|170px\|Dambatenne Tea Factory, Thomas Lipton's first tea plantation located in [[Badulla]], Uva Province, Sri Lanka]] Lipton teas are a [[Tea blending and additives\|blend]] selected from many different plantations around the world, from well-known producing countries including [[Tea production in Sri Lanka\|Sri Lanka]], India, Kenya, and China. Lipton Yellow Label is blended from about 20 different teas.<ref>{{cite web \|url=http://www.time-for-tea.com/producing.asp \|title=Lipton Tea can do that: Producing the Finest \|publisher=Unilever \|archive-url=https://web.archive.org/web/20090111104522/http://www.time-for-tea.com/producing.asp \|archive-date=11 January 2009 }}</ref>▼ Available in over 150 countries, Lipton tea is particularly popular in Europe, North America, Africa and the Middle East, parts of Asia and Australasia (Australia and New Zealand) as well as Latin America, and the Caribbean. Despite its British origins, Lipton tea (such as Lipton Yellow Label) is not marketed in the United Kingdom, where brand owner LIPTON Teas and Infusions sells [[PG Tips]]. Lipton Ice Tea, from the Unilever PepsiCo joint venture is available in the United Kingdom. Apart from the usual black leaves tea (with the long-standing Lipton Yellow Label brand), the company markets many other varieties, both as leaf and ready-to-drink beverages.<ref>{{cite news \| url=https://select.nytimes.com/gst/abstract.html?res=F40C10FA3E550C708DDDA00894DE404482 \| work=The New York Times \| title=Brewing for the True Believer; Tea's Got a Brand New Bag \| first=Florence \| last=Fabricant \| date=13 September 2006 \| access-date=7 May 2010 \| archive-date=20 October 2012 \| archive-url=https://web.archive.org/web/20121020165816/http://select.nytimes.com/gst/abstract.html?res=F40C10FA3E550C708DDDA00894DE404482 \| url-status=live }}</ref> These include green teas, flavoured black teas, [[herbal tea]]s, Lipton Linea (a "slimming tea") in Europe, and Lipton Milk Tea in various Asian markets. Lipton's owner Ekaterra sells PG-Tips tea in the UK, and does not retail any Lipton-branded products except Lipton Ice Tea which is still part of Unilever. ▲Lipton ~~teas are a~~tea [[Tea blending and additives\|~~blend~~blends]] are selected from many different plantations around the world, from well-known producing countries, including [[Tea production in Sri Lanka\|Sri Lanka]], India, Kenya, and China~~. Lipton Yellow Label is blended from about 20 different teas~~.<ref>{{cite web \|url=http://www.time-for-tea.com/producing.asp \|title=Lipton Tea can do that: Producing the Finest \|publisher=Unilever \|archive-url=https://web.archive.org/web/20090111104522/http://www.time-for-tea.com/producing.asp \|archive-date=11 January 2009 }}</ref> Apart from the usual black leaf tea, the brand offers many other varieties, including green leaf teas, flavoured black teas, [[herbal tea]]s, and milk tea in various Asian markets. The Lipton Tea Innovation & Technology Academy was launched by LIPTON Teas and Infusions together with the Government of [[Kenya]] and the [[University of Kabianga]] in February 2024 to offer training varying from vocational courses to advanced degrees in tea growing and harvesting.<ref>{{cite web \|title=Launch of Lipton Tea Innovation and Technology Academy, State House, Nairobi. \| website=[[YouTube]] \|url=https://www.youtube.com/watch?v=oUnQx-J9zuE \|date=22 February 2024}}</ref><ref>{{cite web \|url=https://www.kabianga.ac.ke/lipton-tea-innovation-and-technology-academy-ltita-launch}}</ref> In a number of markets, including Japan, Russia and Australia, the company is advertising the benefits of [[theanine]], which has [[Psychoactive drug\|psychoactive]] properties.<ref>{{cite web\|title=LIPTON Tea & Your Health \|url=http://www.liptont.com/tea_health/performance/index.aspx \|publisher=Unilever \|access-date=26 December 2010 \|url-status=dead \|archive-url=https://web.archive.org/web/20100924230548/http://liptont.com/tea_health/performance/index.aspx \|archive-date=24 September 2010 }}</ref> In May 2024, LIPTON Teas and Infusions announced an agreement to sell its tea estates in Kenya, [[Tanzania]], and [[Rwanda]] to Browns Investments with the proceeds reinvested into [[East Africa]]’s tea industry. <ref>{{cite web \|last1=week \|first1=Stay up to date on the editors' picks of the \|title=Sri Lanka's Browns acquires Lipton tea estates in Kenya, Rwanda and Tanzania \|url=https://www.businessdailyafrica.com/bd/corporate/companies/sri-lanka-browns-acquires-lipton-tea-estates-4615654 \|website=Business Daily \|language=en \|date=7 May 2024}}</ref><ref>{{cite news \|title=Lipton Teas and Infusions, Browns Investments agree long-term partnership \|url=https://www.nation.com.pk/14-May-2024/lipton-teas-and-infusions-browns-investments-agree-long-term-partnership \|work=The Nation \|date=14 May 2024}}</ref> ▲Lipton still owns plantations in East Africa ([[Kericho]], Kenya and [[Mufindi]], Tanzania). In May 2007, Unilever became the first company to commit to sourcing all its tea in a sustainable manner.<ref>{{cite web\|url=http://www.signonsandiego.com/news/business/20070525-0857-tea-unilever-sustainable.html\|title=Unilever to sell environmentally sustainable tea\|work=The San Diego Union-Tribune\|agency=Reuters\|access-date=29 October 2014\|url-status=dead\|archive-url=https://web.archive.org/web/20090731212847/http://www.signonsandiego.com/news/business/20070525-0857-tea-unilever-sustainable.html\|archive-date=31 July 2009\|df=dmy-all}}</ref> Working with the [[Rainforest Alliance]], an international environmental [[Non-governmental organization\|NGO]], Lipton and its parent company, Unilever, announced all Lipton Yellow Label [[tea bag]]s sold in Western Europe would be certified by 2010 and all Lipton tea bags sold globally by 2015.<ref>{{cite web\|url=http://www.unilever.com/ourcompany/newsandmedia/pressreleases/2007/sustainable-tea-sourcing.asp \|title=About us \|publisher=Unilever \|access-date=29 October 2014 \|url-status=dead \|archive-url=https://web.archive.org/web/20070617183750/http://www.unilever.com/ourcompany/newsandmedia/pressreleases/2007/sustainable-tea-sourcing.asp \|archive-date=17 June 2007 \|df=dmy }}</ref> Lipton's own tea estates were among the first to be certified.<ref>{{cite web\|url=http://news.independent.co.uk/business/analysis_and_features/article3223697.ece \|title=Time to brew up a sustainable cuppa \|work=The Independent \|access-date=29 October 2014 \|url-status=dead \|archive-url=https://web.archive.org/web/20080107082327/http://news.independent.co.uk/business/analysis_and_features/article3223697.ece \|archive-date= 7 January 2008 \|df=dmy }}</ref><ref>[http://investing.reuters.co.uk/news/articleinvesting.aspx?type=consumerProducts&storyID=2007-05-25T170334Z_01_N25420184_RTRIDST_0_SP_PAGE_016-N25420184-OISCP.XML Reuters]{{dead link\|date=June 2021\|bot=medic}}{{cbignore\|bot=medic}}</ref> Product bearing the Rainforest Alliance seal appeared on Western European markets in 2008 and started appearing in North America in 2009.<ref>{{cite web\|url=https://nationalpost.com/life/story.html?id=1427753\|title=Sense & Sustainability: Banking on greener tea\|work=National Post\|access-date=29 October 2014}}</ref><ref>{{cite news\|url=http://uk.reuters.com/article/behindTheScenes/idUKTRE5457WX20090506\|title=Rainforest certified Lipton tea reaches U.S.\|date=6 May 2009\|work=Reuters\|location=UK\|access-date=29 October 2014\|last1=Nicholson\|first1=Marcy}}</ref> On 6 May 2009, Lipton received a Corporate Green Globe Award for its work with the Rainforest Alliance.<ref>{{cite web\|url=https://www.rainforest-alliance.org/past-gala-honorees\|title=Past Gala Honorees\|publisher=Rainforest Alliance\|access-date=25 October 2017\|archive-date=26 October 2017\|archive-url=https://web.archive.org/web/20171026002601/https://www.rainforest-alliance.org/past-gala-honorees\|url-status=live}}</ref> ==Brands== [[File:Lipton Earl Grey tin.jpg\|thumb\|150px\|A tin of loose Earl Grey tea]] The Lipton brand is nowadays used for three types of consumer goods: tea (tea bags, loose tea, tea concentrates and tea powders), ready to drink tea (bottles and cans), and soup mixes. Lipton's main pillar brands are Lipton Yellow Label and Lipton Iced Tea. Other product lines include the Lipton pyramid ([[tetrahedron]]) range in Europe and North America, and Lipton Milk Tea in East Asia. In 2008, the brand launched Lipton Linea in Western Europe. ===Lipton Yellow Label=== Lipton Yellow Label tea has been sold since 1890, when Sir Thomas ~~Jefferson Gates Alfred Bruce~~ Lipton introduced the first version of the ~~Yellow~~yellow pack with a red Lipton shield, that is still in use today. It is sold in 150 countries worldwide.<ref>{{cite web\|url=http://www.lipton.com/en_en/#Lipton%20history-0,68\|title=Lipton Tea\|publisher=Lipton Tea\|access-date=29 October 2014\|url-status=dead\|archive-url=https://web.archive.org/web/20120920021708/http://www.lipton.com/en_en/#Lipton%20history-0,68\|archive-date=20 September 2012\|df=dmy-all}}</ref> Lipton Yellow Label is a blend of several types of tea, sold both in tea bags and as ~~open~~loose tea, rolled into small leaves like [[Gunpowder tea\|gunpowder green tea]]. ===Lipton ~~worldwide~~Cold Infused===▼ A range of specially formulated teas that infuse in cold water. Also variously described as “cold brew” or “real iced tea” .<ref>{{cite news \|last1=Selwood2019-02-20T15:57:00+00:00 \|first1=Daniel \|title=Unilever's Lipton claims UK first with cold-brew tea leaves \|url=https://www.thegrocer.co.uk/new-product-development/unilevers-lipton-claims-uk-first-with-cold-brew-tea-leaves/590455.article \|work=The Grocer \|language=en}}</ref> ===Lipton Iced Tea=== '''Lipton Iced Tea''' or '''Lipton Ice Tea'''<ref>{{cite web\|title=Lipton Ice Tea website\|url=http://www.liptonicetea.com/\|access-date=12 May 2018\|archive-date=28 September 2022\|archive-url=https://web.archive.org/web/20220928135341/http://liptonicetea.com/\|url-status=live}}</ref> a ready to drink tea brand made and distributed by the joint ventures between Unilever and PepsiCo. It is typically sold in five flavours, lemon, peach, ~~peach~~mint & ~~nectarine~~lime, mango, and raspberry. ~~Green~~Citrus, ~~Tea~~watermelon, and ~~Rooibos~~mixed berry flavours are also available in some regions. ===Lipton Brisk=== [[Brisk (drink)\|Brisk]], formerly Lipton Brisk, is ana ready to drink iced tea brand made and distributed primarily in North America asby athe [[joint venture]] between ~~Lipton~~Unilever and PepsiCo. It differs from ~~Lipton's~~ other iced tea brands in that [[phosphoric acid]] is added to the blend, giving the beverage a distinctive sharp flavour. ===~~Lipton~~Soup ~~Pyramid Tea~~mixes=== ▲Lipton produces instant [[Instant soup\|soup mixes]].<ref>{{cite web \|url=http://www.liptontea.com/search/soup \|title=Search results for 'soup' \|publisher=Lipton Tea \|access-date=29 October 2014 \|archive-url=https://web.archive.org/web/20141029182643/http://www.liptontea.com/search/soup \|archive-date=29 October 2014 \|url-status=dead \|df=dmy-all }}</ref> In the 1950s in the United States, Lipton ran an advertisement campaign promoting [[French onion dip]] prepared at home using Lipton's French onion soup mix, thus helping to popularize [[chips and dip]].<ref name="Oxford">{{cite book \|url=https://books.google.com/books?id=AoWlCmNDA3QC&pg=PA145 \|title=The Oxford Companion to American Food and Drink \|page=145 \|via=Google Books \|isbn=978-0-19-530796-2 \|last=Smith \|first=Andrew F. \|date=May 2007\|publisher=Oxford University Press, USA }}</ref> Hundreds of new commercially produced varieties of dips were later introduced in the U.S.<ref name="Oxford"/> Lipton also produces tea using the [[Tetrahedron\|tetrahedral]] bag format as seen in other tea brands. Lipton Clear was launched in five variants, [[Earl Grey tea\|Earl Grey Tea]], [[English breakfast tea\|English Breakfast Tea]], Peach Mango Tea, [[Green tea\|Green Tea]] Mandarin Orange, [[Mentha\|Mint]] and [[Chamomile\|Camomile]] Tea. ~~===Pure Leaf===~~ Pure Leaf is an iced tea brand distributed primarily in The Americas by the PepsiCo-Lipton joint venture. Unlike Lipton Iced Tea and Brisk, which use a freeze-dried instant tea powder, Pure Leaf is brewed in liquid. The brand is sold in square bottles made of recyclable PET plastic.<ref>{{Cite web\|date=2015-11-20\|title="Green" tea packaging: Tea producers opting for PET\|url=https://www.plasticstoday.com/%E2%80%9Cgreen%E2%80%9D-tea-packaging-tea-producers-opting-pet\|access-date=2021-10-07\|website=plasticstoday.com\|language=en\|archive-date=7 October 2021\|archive-url=https://web.archive.org/web/20211007172226/https://www.plasticstoday.com/%E2%80%9Cgreen%E2%80%9D-tea-packaging-tea-producers-opting-pet\|url-status=live}}</ref> ▲==Lipton worldwide== ▲Available in over 110 countries, Lipton is particularly popular in Europe, North America, Africa and the Middle East, parts of Asia and Australasia (Australia and New Zealand) as well as Latin America, and the Caribbean. Despite its British origins, Lipton black tea (such as Yellow Label) is not marketed in the UK, as owner Ekaterra sells [[PG Tips]] tea there. Lipton Ice Tea and fruit teas are available in the UK. Due to the [[Russian invasion of Ukraine]], Ekaterra decided in August of the same year to completely withdraw from the Russian market and stop the production and sale of Lipton tea.<ref>{{Cite web\|url=https://www.rbc.ru/business/01/08/2022/62e7d7229a7947d8ec86f2ee\|title=Чай Lipton и Brooke Bond перестанут продавать в России\|language=ru\|date=2022-08-01\|website=rbc.ru\|access-date=27 August 2022\|archive-date=27 August 2022\|archive-url=https://web.archive.org/web/20220827142043/https://www.rbc.ru/business/01/08/2022/62e7d7229a7947d8ec86f2ee\|url-status=live}}</ref> ==Marketing and advertising== [[File:Lipton can prop, Night of the Living Dead (1968).png\|200px\|right\|thumb\|A Lipton can was used as a prop in the popular horror film ''[[Night of the Living Dead]]'' (1968)]] In 1914, Lipton's tea ~~were~~was one of the sponsors for the first flight from Melbourne to Sydney by French aviator [[Maurice Guillaux]], at the time the longest air mail and air freight flight in the world. Sponsor Lipton printed 250,000 copies of a letter Guillaux wrote saying "I found it the most delicious tea I have ever tasted....I found it very soothing to the nerves", and these could be had by sending Lipton a one-penny stamp. For a threepenny stamp, Lipton would send out a quarter-pound pack of tea.<ref>''Sydney Morning Herald'', Saturday 25 July 1914.</ref> In an attempt to change the negative perception of ~~Lipton~~iced ~~Ice Tea~~tea in the United Kingdom – as 60% claimed they did not like the taste before even trying it – ~~Lipton~~the Unilever PepsiCo joint venture carried out a [[London]]-based summer marketing campaign in 2010 under the slogan "Don't knock it 'til you’ve tried it!";<ref name="Lipton launch campaign">{{cite web \|url=http://www.promomarketing.info/experiential/sampling/lipton-launch-dont-knock-it-until-youve-tried-it-c/3773 \|title=Lipton launch 'Don't Knock it Until You've Tried It' Campaign \|publisher=Promotional Marketing \|url-status=dead \|archive-url=https://web.archive.org/web/20150622195558/http://www.promomarketing.info/experiential/sampling/lipton-launch-dont-knock-it-until-youve-tried-it-c/3773 \|archive-date=22 June 2015 \|df=dmy-all }}</ref> roaming demonstrators handed out 498,968 samples over the 58-day run. After the campaign, 87% of consumers claimed to enjoy Lipton Ice Tea, while 73% said they were more likely to purchase in the future.<ref name="Lipton Experiential Campaign">{{cite web \|url=http://www.idagency.com/work/product-sampling/lipton-ice-tea/#content \|archive-url=https://web.archive.org/web/20140825040204/http://www.idagency.com/work/product-sampling/lipton-ice-tea/#content \|url-status=dead \|archive-date=2014-08-25 \|title= Lipton Experiential Marketing Results\|publisher=iD Experiential}}</ref> A similar campaign, with slogan "Let's Go!", was carried out in summer 2017.<ref>{{cite web \|url=https://www.promomarketing.info/lipton-ice-tea-summer-experiential-campaign/ \|title=Lipton Ice Tea summer experiential campaign \|website=IPM Bitesize \|date=30 June 2017 \|access-date=17 August 2020 \|archive-date=21 December 2020 \|archive-url=https://web.archive.org/web/20201221120505/https://www.promomarketing.info/lipton-ice-tea-summer-experiential-campaign/ \|url-status=live }}</ref> Lipton also made commercials starring [[The Muppets]] for the 2014 [[The Walt Disney Company]] film ''[[Muppets Most Wanted]]''.<ref>{{Cite web\|url=https://www.fastcompany.com/3026984/the-muppets-take-over-nyc-in-this-new-lipton-tea-commercial\|access-date=2020-07-05\|website=www.fastcompany.com\|title=The Muppets Take over NYC in This New Lipton Tea Commercial\|date=26 February 2014\|archive-date=5 July 2020\|archive-url=https://web.archive.org/web/20200705125348/https://www.fastcompany.com/3026984/the-muppets-take-over-nyc-in-this-new-lipton-tea-commercial\|url-status=live}}</ref><ref>{{Cite web\|title=Lipton® inspires people to "Be More Tea™"\|url=https://www.unileverusa.com/news/press-releases/2014/lipton-inspires-people-to-be-more-tea.html\|access-date=2020-07-05\|website=Unilever USA\|language=en\|archive-date=5 July 2020\|archive-url=https://web.archive.org/web/20200705212041/https://www.unileverusa.com/news/press-releases/2014/lipton-inspires-people-to-be-more-tea.html\|url-status=live}}</ref> ==Product quality controversy== ▲~~Due to~~During the [[2008 Chinese milk scandal]], ~~food giant~~ [[Unilever]] ~~started recalling~~recalled its Lipton milk tea powder in Hong Kong and Macau ~~on 30 September 2008. The tea powder~~, ~~which used Chinese milk powder as its raw ingredient, was recalled~~ after the company's internal checks found traces of [[melamine]] in the powder.<ref>{{cite news \|url=https://news.yahoo.com/s/ap/20080930/ap_on_re_as/as_hong_kong_tainted_milk \|title=Lipton-brand milk tea powder recalled in Asia \|agency=Associated Press \|publisher=Yahoo! News \|access-date=30 September 2008 \|url-status=dead \|archive-url=https://web.archive.org/web/20081003212837/http://news.yahoo.com/s/ap/20080930/ap_on_re_as/as_hong_kong_tainted_milk \|archive-date=3 October 2008}}</ref><ref>{{cite news \|url=https://www.usatoday.com/money/industries/food/2008-09-30-liptontea-hongkong_N.htm?csp=34 \|title=Lipton milk tea powder recalled in Hong Kong \|agency=Associated Press \|work=USA Today \|access-date=30 September 2008 \|date=30 September 2008 \|archive-date=2 August 2009 \|archive-url=https://web.archive.org/web/20090802034137/http://www.usatoday.com/money/industries/food/2008-09-30-liptontea-hongkong_N.htm?csp=34 \|url-status=live }}</ref> In November 2011, the [[General Administration of Quality Supervision, Inspection and Quarantine]] of China found high levels of pesticides such as [[bifenthrin]] in one variety of Lipton tea. Unilever responded by clearing the shelves of all affected products.<ref name=Greenpeace>{{cite web\|url=http://www.chicagotribune.com/business/sns-rt-us-unilever-china-qualitybre83n0at-20120424,0,731198.story \|title=Greenpeace says finds tainted Lipton tea bags in China \|first=Ben \|last=Blanchard \|work=Chicago Tribune \|date=24 April 2012 \|access-date=30 April 2012 \|url-status=dead \|archive-url=https://web.archive.org/web/20120426125723/http://www.chicagotribune.com/business/sns-rt-us-unilever-china-qualitybre83n0at-20120424%2C0%2C731198.story \|archive-date=26 April 2012 }}</ref> In April 2012, [[Greenpeace]] raised further questions about Lipton products in China, after two varieties of Lipton tea the group purchased in Beijing supermarkets failed safety tests, with the results allegedly failing to meet the regulations enforced in the European Union.<ref name="greenpeace1">{{cite web\|url=http://www.greenpeace.org/eastasia/news/blog/lipton-tea-laced-with-toxic-pesticide-residue/blog/40093/\|title=Lipton tea laced with toxic pesticide residue\|publisher=Greenpeace\|access-date=29 October 2014\|archive-date=29 October 2014\|archive-url=https://web.archive.org/web/20141029180312/http://www.greenpeace.org/eastasia/news/blog/lipton-tea-laced-with-toxic-pesticide-residue/blog/40093/\|url-status=dead}}</ref> The group also stated, "Some of the detected pesticides are also banned for use in tea production by the Chinese Ministry of Agriculture."<ref name="greenpeace1"/> Unilever China denied the findings, stating all Lipton products within the country were safe.<ref name=Greenpeace /> Line 95 ⟶ 101: ==See also== * [[Sir Thomas Lipton]] * [[LIPTON Teas and Infusions]] * [[Brooke Bond]]▼ * [[~~Tetley~~PG Tips]]▼ * [[Lipton Institute of Tea]] * [[Cup-a-Soup]] ▲* [[Brooke Bond]] * [[Tata Consumer Products]] ▲* [[Tetley]] * [[Tetley Tea Folk]] * [[Typhoo]] * [[Twinings]] * [[Yorkshire Tea]] ==References== Line 131 ⟶ 134: [[Category:Iced tea brands]] [[Category:Tea companies of the United Kingdom]] [[Category:~~Ekaterra~~Lipton Teas and Infusions]] [[Category:PepsiCo brands]] [[Category:Former Unilever brands]] Line 142 ⟶ 145: [[Category:British companies disestablished in 1929]] [[Category:Soft drinks]] [[Category:CVC Capital Partners companies]]