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m Max is not Portuguese but rather American (ref 2) so updated brief description to change "Portuguese entrepreneur" to "American entrepreneur". It is correct that he lives and works in Lisbon. |
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{{Short description|American entrepreneur and fashion founder}}
{{Infobox person
| name = Max Israel
| image = Max Israel.jpg
| caption = {{Deletable file-caption|Thursday, 18 July 2024|F11}}
| alma_mater = [[University of Washington]], [[Bellevue College]]
| occupation = Entrepreneur,
}}
'''Max Israel''' is an American entrepreneur and creative director based in [[Lisbon]], [[Portugal]].<ref>{{Cite web |last=Jones |first=John Russel |date=2024-02-07 |title=NEW YORK MEN’S DAY AUTUMN/WINTER 2024/25 PREVIEW |url=https://mr-mag.com/new-york-mens-day-autumn-winter-2024-25-preview/ |access-date=2024-07-02 |website=MR Magazine |language=en-US}}</ref><ref>{{Cite web |date=2023-09-20 |title=Embrace a new color and revitalize your closet and your life |url=https://www.themanual.com/fashion/why-your-color-palette-matters-in-mens-fashion/ |access-date=2024-07-02 |website=The Manual |language=en}}</ref> He is known for founding [[Y.Chroma]], a luxury menswear brand.<ref>{{Cite web |title=Designer Max Israel Menswear is Inspired by Mid-Life Crisis |url=https://lifeminute.tv/fashion/video/designer-max-israel-menswear-inspired-mid-life-crisis |access-date=2024-07-02 |website=lifeminute.tv |language=en}}</ref><ref>{{Cite web |last=US |first=FashionNetwork com |title=Y.Chroma launches first-ever pop-up at Rothmans NY |url=https://us.fashionnetwork.com/news/Y-chroma-launches-first-ever-pop-up-at-rothmans-ny,1632538.html |access-date=2024-07-02 |website=FashionNetwork.com |language=en-US}}</ref><ref>{{Cite web |last=Jones |first=John Russel |date=2024-05-09 |title=Y.CHROMA TO LAUNCH FIRST-EVER POP-UP RETAIL EXPERIENCE AT ROTHMANS NY |url=https://mr-mag.com/y-chroma-to-launch-first-ever-pop-up-retail-experience-at-rothmans-ny/ |access-date=2024-07-02 |website=MR Magazine |language=en-US}}</ref><ref>{{Cite web |last=Gray |first=Lauren |date=2024-04-29 |title=10 Signs You Need to Get Your Clothing Tailored |url=https://bestlifeonline.com/when-to-get-clothing-tailored/ |access-date=2024-07-02 |website=Best Life |language=en}}</ref>
== Early life and career ==
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Customerville was acquired in 2021 by [[IFS AB|IFS]], where Israel also served as the Global Creative Director and Customer Experience Strategy Officer.<ref>{{Cite web |last=IFS |title=IFS acquires Customerville |url=https://www.prnewswire.com/news-releases/ifs-acquires-customerville-301336356.html |access-date=2024-07-02 |website=www.prnewswire.com |language=en}}</ref>
In 2023, Israel founded [[Y.Chroma]], a luxury menswear fashion brand that caters to middle-aged men. The brand is known for its focus on clothing designed for [[Generation X]] men, and in particular for its use of color.<ref>{{Cite web |last=Hargrove |first=Sydney |date=2024-02-19 |title=On The Scene: Highlights from New York Men’s Day 2024 |url=https://theknockturnal.com/on-the-scene-highlights-from-new-york-mens-day-2024/ |access-date=2024-07-02 |website=The Knockturnal |language=en}}</ref><ref>{{Cite web |date=2024-02-12 |title=New York Fashion Week: Menswear designers offer age-defying looks |url=https://lifestyle.livemint.com//fashion/trends/new-york-fashion-week-menswear-designers-runway-trends-men-fashion-111707716021903.html |access-date=2024-07-02 |website=Mintlounge |language=en}}</ref><ref>{{Cite web |date=2024-02-10 |title=New York Men’s Day Fall 2024 Offers an Eclectic Assortment |url=https://wwd.com/menswear-news/mens-fashion/fall-2024-new-york-mens-day-1236176049/ |access-date=2024-07-02 |website=WWD |language=en-US}}</ref><ref>https://www.reuters.com/lifestyle/new-york-fashion-week-menswear-showcases-age-defying-designs-2024-02-09/</ref><ref>{{Cite web |last=Palmieri |first=Jean E. |date=2024-01-09 |title=New York Men’s Day to Return Feb. 9 |url=https://wwd.com/menswear-news/mens-retail-business/new-york-mens-day-feb-new-york-fashion-week-1236113220/ |access-date=2024-07-02 |website=WWD |language=en-US}}</ref>
== References ==
<references />
[[Category:Bellevue College alumni]]
[[Category:University of Washington alumni]]
[[Category:Fashion entrepreneurs]]
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