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| company = [[Crain Communications]], Inc.
| country = United States
| based =
| language = English
| publisher = KC Crain
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| website = {{URL|https://adage.com/}}
}}
'''''Ad Age''''' (known as '''''Advertising Age''''' until 2017) is a global media brand that publishes news, analysis, and data on [[marketing]] and media. Its namesake magazine was started as a [[broadsheet]] newspaper in [[Chicago]] in 1930.<ref name="AdAge_BiMonthly.NYT2014">{{cite news |author=Stuart Elliott |date=January 6, 2014 |title=Advertising Age to Reduce Its Print Frequency |newspaper=[[The New York Times]] |url=https://www.nytimes.com/2014/01/07/business/media/advertising-age-to-print-every-other-week.html |url-access=limited}}</ref><ref>{{Cite news|url=http://adage.com/article/media/ad-age-timeline-classic-covers/310553/|title=Ad Age Comes of Age: A Timeline of Classic Covers|last=Pollack|first=Judann|date=September 26, 2017|work=adage.com|access-date=2017-10-04|url-status=live|archive-url=https://web.archive.org/web/20171004053642/http://adage.com/article/media/ad-age-timeline-classic-covers/310553/|archive-date=2017-10-04|language=en}}</ref> ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly<ref name=AdAge_BiMonthly.NYT2014/><ref>"25 times a year rather than weekly"</ref> print magazine.▼
▲'''''Ad Age''''' (known as '''''Advertising Age''''' until 2017) is a global media brand that publishes news, analysis, and data on [[marketing]] and media. Its namesake magazine was started as a [[broadsheet]] newspaper in
''Ad Age'' is based in New York City. Its parent company, the [[Detroit]]-based [[Crain Communications]],<ref>{{Cite news|url=http://www.vault.com/company-profiles/media-entertainment/crain-communications-inc/company-overview.aspx|title=Crain Communications, Inc.{{!}}Company Profile{{!}}Vault.com|newspaper=Vault|access-date=November 14, 2016|archive-url=https://web.archive.org/web/20161115134212/http://www.vault.com/company-profiles/media-entertainment/crain-communications-inc/company-overview.aspx|archive-date=2016-11-15|url-status=live}}</ref> is a privately held publishing company with more than 30 magazines, including ''[[Autoweek]]'', ''Crain's New York Business'', ''[[Crain's Chicago Business]]'', ''Crain's Detroit Business'', and ''[[Automotive News]]''.▼
▲''Ad Age'' is based in New York City. Its parent company, the [[Detroit]]-based [[Crain Communications]],<ref>{{Cite news|url=http://www.vault.com/company-profiles/media-entertainment/crain-communications-inc/company-overview.aspx|title=Crain Communications, Inc. {{!}} Company Profile {{!}} Vault.com|newspaper=Vault|access-date=November 14, 2016|archive-url=https://web.archive.org/web/20161115134212/http://www.vault.com/company-profiles/media-entertainment/crain-communications-inc/company-overview.aspx|archive-date=2016-11-15|url-status=live}}</ref> is a privately held publishing company with more than 30 magazines, including ''[[Autoweek]]'', ''Crain's New York Business'', ''[[Crain's Chicago Business]]'', ''Crain's Detroit Business'', and ''[[Automotive News]]''.
==History==
''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was [[Sid Bernstein (editor)|Sid Bernstein]].
<ref name=WPost93>{{cite news |title=Sidney Bernstein, Ad Age Chief, Dies |url=https://www.washingtonpost.com/archive/local/1993/05/31/sidney-bernstein-ad-age-chief-dies/34a1ad4a-842a-4cce-aebf-c542fd4f2fa0/?noredirect=on |date=1993-05-31 |archive-url=https://web.archive.org/web/20201129222802/https://www.washingtonpost.com/archive/local/1993/05/31/sidney-bernstein-ad-age-chief-dies/34a1ad4a-842a-4cce-aebf-c542fd4f2fa0/?noredirect=on |archive-date=2020-11-29 |url-status=live |newspaper=[[The Washington Post]]}}</ref>
The site AdCritic.com was acquired by The Ad Age Group in March 2002.<ref>{{cite web|url=http://www.cnet.com/au/news/trade-mag-publisher-absorbs-adcritic|title=Trade-mag publisher absorbs AdCritic|last=Olsen|first=Stefanie|date=March 27, 2002|work=[[CNET]]|url-status=live|archive-url=https://web.archive.org/web/20161215120701/https://www.cnet.com/au/news/trade-mag-publisher-absorbs-adcritic/|archive-date=2016-12-15|access-date=August 16, 2016}}</ref>
In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine.<ref>{{cite web | url=https://rmc.library.cornell.edu/EAD/htmldocs/RMM06794.html | title=Guide to the American Demographics records, 1979–2004 }}</ref> In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list.<ref>{{cite web |title=Ad Age "acquires" Top Marketing Blogs List – The Power 150 |url=https://www.experiencecurve.com/ad-age-acquires-top-marketing-blogs-list-the-power-150/ |website=Experience Curve |date=2007-07-23 |archive-url=https://web.archive.org/web/20230610010821/https://experiencecurve.com/ad-age-acquires-top-marketing-blogs-list-the-power-150/ |archive-date=2023-06-10 |url-status=live |access-date=2023-01-18 |language=en-US}}</ref>
An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014.<ref>{{cite news|url=http://www.talkingnewmedia.com/2013/10/01/btob-magazine-to-fold-into-advertising-age-in-2014/|title=Crain Communications says it will fold BtoB magazine into Advertising Age in 2014|author=D.B. Hebbard|date=October 1, 2013|work=Talking New Media|access-date=January 18, 2017|archive-url=https://web.archive.org/web/20170202020617/http://www.talkingnewmedia.com/2013/10/01/btob-magazine-to-fold-into-advertising-age-in-2014/|archive-date=2017-02-02|url-status=live}}</ref>
In 2017, the magazine shortened its name to ''Ad Age''.<ref>{{cite news |title=Ad Age is getting a new look in rebrand effort |url=https://nypost.com/2017/09/24/ad-age-is-getting-a-new-look-in-rebrand-effort/ |
==Recognition==
''Ad Age'', which ''The New York Times'' in 2014 called "the largest publication in the ad trade field"<ref name=AdAge_BiMonthly.NYT2014/> published in 1999 a list of the top 100 players in [[Advertising#History|advertising history]]. Among these were [[Alvin Achenbaum]], [[Bill Backer]], Marion Harper Jr., [[Mary Wells Lawrence]], [[ACNielsen]], [[David Ogilvy (businessman)|David Ogilvy]], and [[J. Walter Thompson]].<ref>{{cite web |title=Top 100 Advertising People |url=https://adage.com/article/news/top-100-advertising-people-1-25/62920 |
In 1980, [[Henderson Advertising]], founded 1946 by [[James M. Henderson]] in [[Greenville, South Carolina]], became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".<ref>{{cite web|url=http://www.knowitall.org/legacy/laureates/james%20m.%20henderson%20.html|title=James M. Henderson (
== Creativity 50 ==
Since 2016, Ad Age
==Controversy==
Thirty years after Ad Age's "''Guns must go!''" headline, on an editorial in response to the 1968 assassination of [[Robert F. Kennedy]], the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response."<ref>{{cite news |title=Recalling a Simpler Time |url=https://www.crainsnewyork.com/article/19990607/SUB/906070743/recalling-a-simpler-time |date=1999-06-07 |archive-url=https://web.archive.org/web/20221006034146/https://www.crainsnewyork.com/article/19990607/SUB/906070743/recalling-a-simpler-time |archive-date=2022-10-06 |url-status=live |newspaper=
==See also==
* ''[[Adweek]]''
==References==
{{
==External links==
* {{official website}}
* [http://crain.com/brands/advertising-age/ Advertising Age brand page on Crain Communications website]
{{Crain Communications}}
{{authority control}}
[[Category:Business magazines published in the United States]]
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