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Line 1: {{short description\|Marketing magazine}} {{About\|the magazine\|the English word\|Adage}} {{Infobox magazine Line 6 ⟶ 7: \| company = [[Crain Communications]], Inc. \| country = United States \| based = [[New York City~~\|New York]], [[New York (state)\|NY]]~~ \| language = English \| publisher = KC Crain \| website = {{URL\|http://AdAge.com/}}▼ \| editor_title = President \| editor = Dan Peres \| editor_title2 = Editor (India) \| editor2 = Unais Muhammad ▲\| website = {{URL\|~~http~~https://~~AdAge~~adage.com/}} }} '''''Ad Age''''' (known as '''''Advertising Age''''' until 2017), is a global media brand that publishes news, analysis, and data on [[marketing]] and media. Its namesake magazine, ''Advertising Age'', was started as a [[broadsheet]] newspaper in [[Chicago]] in 1930.<ref name=AdAge_BiMonthly.NYT2014>{{cite newspaper \|newspaper=[[The New York Times]] ~~\|url=https://www.nytimes.com/2014/01/07/business/media/advertising-age-to-print-every-other-week.html~~ ~~\|title=Advertising Age to Reduce Its Print Frequency~~ \|author=Stuart Elliott \|date=January 6, 2014}}</ref><ref>{{Cite news\|url=http://adage.com/article/media/ad-age-timeline-classic-covers/310553/\|title=Ad Age Comes of Age: A Timeline of Classic Covers\|last=Pollack\|first=Judann\|date=September 26, 2017\|work=adage.com\|access-date=2017-10-04\|url-status=live\|archive-url=https://web.archive.org/web/20171004053642/http://adage.com/article/media/ad-age-timeline-classic-covers/310553/\|archive-date=2017-10-04\|language=en}}</ref> Today, its content appears in multiple formats, including AdAge.com, daily e-mail newsletters, social channels, events and a bimonthly<ref name=AdAge_BiMonthly.NYT2014/><ref>"25 times a year rather than weekly"</ref> print magazine.▼ ▲'''''Ad Age''''' (known as '''''Advertising Age''''' until 2017) is a global media brand that publishes news, analysis, and data on [[marketing]] and media. Its namesake magazine was started as a [[broadsheet]] newspaper in Chicago in 1930.<ref name="AdAge_BiMonthly.NYT2014">{{cite news \|title=Advertising Age to Reduce Its Print Frequency \|url=https://www.nytimes.com/2014/01/07/business/media/advertising-age-to-print-every-other-week.html \|date=2014-01-06 \|archive-url=https://web.archive.org/web/20220409141854/https://www.nytimes.com/2014/01/07/business/media/advertising-age-to-print-every-other-week.html \|archive-date=2022-04-09 \|url-status=live \|author=Stuart Elliott \|~~date~~newspaper=~~January~~[[The 6,New ~~2014~~York Times]] \|url-access=limited}}</ref><ref>{{~~Cite~~cite news\|url=http://adage.com/article/media/ad-age-timeline-classic-covers/310553/\|title=Ad Age Comes of Age: A Timeline of Classic Covers\|last=Pollack\|first=Judann\|date=September 26, 2017\|work=adage.com\|access-date=2017-10-04\|url-status=live\|archive-url=https://web.archive.org/web/20171004053642/http://adage.com/article/media/ad-age-timeline-classic-covers/310553/\|archive-date=2017-10-04~~\|language=en~~}}</ref> ~~Today,~~''Ad ~~its content~~Age'' appears in multiple formats, including ~~AdAge.com~~its website, daily ~~e-mail~~email newsletters, social channels, events and a bimonthly<ref name=AdAge_BiMonthly.NYT2014/~~><ref>"25 times a year rather than weekly"</ref~~> print magazine. Ad Age is based in New York City. Its parent company, [[Detroit]]-based [[Crain Communications]],<ref>{{Cite news\|url=http://www.vault.com/company-profiles/media-entertainment/crain-communications-inc/company-overview.aspx\|title=Crain Communications, Inc.{{!}}Company Profile{{!}}Vault.com\|newspaper=Vault\|access-date=November 14, 2016\|archive-url=https://web.archive.org/web/20161115134212/http://www.vault.com/company-profiles/media-entertainment/crain-communications-inc/company-overview.aspx\|archive-date=2016-11-15\|url-status=live}}</ref> is a privately held publishing company with more than 30 magazines, including ''[[Autoweek]]'', ''Crain's New York Business'', ''[[Crain's Chicago Business]]'', ''Crain's Detroit Business'', and ''[[Automotive News]]''.▼ ▲''Ad Age'' is based in New York City. Its parent company, the [[Detroit]]-based [[Crain Communications]],<ref>{{Cite news\|url=http://www.vault.com/company-profiles/media-entertainment/crain-communications-inc/company-overview.aspx\|title=Crain Communications, Inc. {{!}} Company Profile {{!}} Vault.com\|newspaper=Vault\|access-date=November 14, 2016\|archive-url=https://web.archive.org/web/20161115134212/http://www.vault.com/company-profiles/media-entertainment/crain-communications-inc/company-overview.aspx\|archive-date=2016-11-15\|url-status=live}}</ref> is a privately held publishing company with more than 30 magazines, including ''[[Autoweek]]'', ''Crain's New York Business'', ''[[Crain's Chicago Business]]'', ''Crain's Detroit Business'', and ''[[Automotive News]]''. ==History== ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was [[Sid Bernstein (editor)\|Sid Bernstein]],. <ref name=WPost93>{{cite news \|title=Sidney Bernstein, Ad Age Chief, Dies \|url=https://www.washingtonpost.com/archive/local/1993/05/31/sidney-bernstein-ad-age-chief-dies/34a1ad4a-842a-4cce-aebf-c542fd4f2fa0/?noredirect=on \|date=1993-05-31 \|archive-url=https://web.archive.org/web/20201129222802/https://www.washingtonpost.com/archive/local/1993/05/31/sidney-bernstein-ad-age-chief-dies/34a1ad4a-842a-4cce-aebf-c542fd4f2fa0/?noredirect=on \|archive-date=2020-11-29 \|url-status=live \|newspaper=[[The Washington Post]]}}</ref> ~~<ref name=WPost93>{{cite newspaper~~ ~~\|newspaper=[[The Washington Post]]~~ ~~\|url=https://www.washingtonpost.com/archive/local/1993/05/31/sidney-bernstein-ad-age-chief-dies/34a1ad4a-842a-4cce-aebf-c542fd4f2fa0/?noredirect=on~~ ~~\|title=Sidney Bernstein, Ad Age Chief, Dies \|date=May 31, 1993}}</ref> was known to many readers for his Con-SID-erations.<ref>{{cite newspaper \|newspaper=[[Chicago Tribune]] \|date=May 30, 1993~~ ~~\|url=http://articles.chicagotribune.com/1993-05-30/news/9305300355_1_mr-bernstein-sidney-r-bernstein-crain-communications~~ ~~\|author=Paul Sloan \|title=Sidney R. Bernstein, 86}}</ref>~~ The site AdCritic.com was acquired by The Ad Age Group in March 2002.<ref>{{cite web\|url=http://www.cnet.com/au/news/trade-mag-publisher-absorbs-adcritic\|title=Trade-mag publisher absorbs AdCritic\|last=Olsen\|first=Stefanie\|date=March 27, 2002\|work=[[CNET]]\|url-status=live\|archive-url=https://web.archive.org/web/20161215120701/https://www.cnet.com/au/news/trade-mag-publisher-absorbs-adcritic/\|archive-date=2016-12-15\|~~accessdate~~access-date=August 16, 2016}}</ref> In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine.<ref>{{cite web \| url=https://rmc.library.cornell.edu/EAD/htmldocs/RMM06794.html \| title=Guide to the American Demographics records, 1979–2004 }}</ref> In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list.<ref>{{cite web \|title=Ad Age "acquires" Top Marketing Blogs List – The Power 150 \|url=https://www.experiencecurve.com/ad-age-acquires-top-marketing-blogs-list-the-power-150/ \|website=Experience Curve \|date=2007-07-23 \|archive-url=https://web.archive.org/web/20230610010821/https://experiencecurve.com/ad-age-acquires-top-marketing-blogs-list-the-power-150/ \|archive-date=2023-06-10 \|url-status=live \|access-date=2023-01-18 \|language=en-US}}</ref> An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014.<ref>{{cite news\|url=http://www.talkingnewmedia.com/2013/10/01/btob-magazine-to-fold-into-advertising-age-in-2014/\|title=Crain Communications says it will fold BtoB magazine into Advertising Age in 2014\|author=D.B. Hebbard\|date=October 1, 2013\|work=Talking New Media\|accessdate=January 18, 2017\|archive-url=https://web.archive.org/web/20170202020617/http://www.talkingnewmedia.com/2013/10/01/btob-magazine-to-fold-into-advertising-age-in-2014/\|archive-date=2017-02-02\|url-status=live}}</ref>▼ ▲An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014.<ref>{{cite news\|url=http://www.talkingnewmedia.com/2013/10/01/btob-magazine-to-fold-into-advertising-age-in-2014/\|title=Crain Communications says it will fold BtoB magazine into Advertising Age in 2014\|author=D.B. Hebbard\|date=October 1, 2013\|work=Talking New Media\|~~accessdate~~access-date=January 18, 2017\|archive-url=https://web.archive.org/web/20170202020617/http://www.talkingnewmedia.com/2013/10/01/btob-magazine-to-fold-into-advertising-age-in-2014/\|archive-date=2017-02-02\|url-status=live}}</ref> In 2017, the magazine shortened its name to ''Ad Age''.<ref>{{cite news \|url=https://nypost.com/2017/09/24/ad-age-is-getting-a-new-look-in-rebrand-effort/ \|title=Ad Age is getting a new look in rebrand effort \|last=Kaufman \|first=David \|date=2017-09-24 \|newspaper=[[New York Post]] \|accessdate=2019-05-29}}</ref>▼ ▲In 2017, the magazine shortened its name to ''Ad Age''.<ref>{{cite news \|title=Ad Age is getting a new look in rebrand effort \|url=https://nypost.com/2017/09/24/ad-age-is-getting-a-new-look-in-rebrand-effort/ \|~~title~~date=~~Ad Age~~2017-09-24 \|archive-url=https://web.archive.org/web/20230307013939/https://nypost.com/2017/09/24/ad-age-is -getting -a -new -look -in -rebrand -effort/ \|~~last~~archive-date=~~Kaufman~~2023-03-07 \|~~first~~url-status=~~David~~live \|~~date~~last1=~~2017-09-24~~Kaufman \|first1=David \|newspaper=[[New York Post]] \|~~accessdate~~access-date=2019-05-29}}</ref> ==Recognition== ''Ad Age'', which ''The New York Times'' in 2014 called "the largest publication in the ad trade field"<ref name=AdAge_BiMonthly.NYT2014/> published in 1999 a list of the top 100 players in [[Advertising#History\|advertising history]]. Among these were [[Alvin Achenbaum]], [[Bill Backer]], Marion Harper Jr., [[Mary Wells Lawrence]], [[ACNielsen]], [[David Ogilvy (businessman)\|David Ogilvy]], and [[J. Walter Thompson]].<ref>{{cite web \|title=Top 100 Advertising People \|url=https://adage.com/article/news/top-100-advertising-people-1-25/62920 \|website=Ad Age \|date=1999-03-29 \|archive-url=https://web.archive.org/web/20230602031924/https://adage.com/article/news/top-100-advertising-people-1-25/62920 \|archive-date=2023-06-02 \|url-status=live \|author=Fred Danzig \|access-date=April 24, 2022}}</ref> In 1980, [[Henderson Advertising]], founded 1946 by [[James M. Henderson]] in [[Greenville, South Carolina]], became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".<ref>{{cite web\|url=http://www.knowitall.org/legacy/laureates/james%20m.%20henderson%20.html\|title=James M. Henderson (~~1921-1995~~1921–1995)\|work=knowitall.org\|~~accessdate~~access-date=May 4, 2014\|archive-url=https://web.archive.org/web/20130612213338/http://www.knowitall.org/legacy/laureates/james%20m.%20henderson%20.html\|archive-date=June 12, 2013\|url-status=dead}}</ref>▼ == Creativity 50 == Since 2016, Ad Age has been running an annual award called '''Creativity 50''' honoring the 50 most creative people in the advertising, marketing, technology and entertainment industries,<ref name=":0">{{cite web \|title=Ad Age reveals their Creativity 50 list \|url=https://www.media-marketing.com/en/news/ad-age-reveals-their-creativity-50-list/ \|website=Media Marketing \|date=2016-12-21 \|archive-url=https://web.archive.org/web/20230307013734/https://www.media-marketing.com/en/news/ad-age-reveals-their-creativity-50-list/ \|archive-date=2023-03-07 \|url-status=live \|access-date=2023-01-18 \|language=en-US}}</ref><ref name=":1">{{cite web \|title=Louis C.K., Aziz Ansari, Lena Dunham, Kelly Oxford Honored by 'Advertising Age' \|url=https://www.vulture.com/2012/07/louis-c-k-aziz-ansari-lena-dunham-kelly-oxford-honored-by-advertising-age.html \|website=Vulture \|date=2012-07-10 \|archive-url=https://web.archive.org/web/20230606015115/https://www.vulture.com/2012/07/louis-c-k-aziz-ansari-lena-dunham-kelly-oxford-honored-by-advertising-age.html \|archive-date=2023-06-06 \|url-status=live \|last1=Fox \|first1=Jesse David \|access-date=2023-01-18 \|language=en-US}}</ref> in addition to top creative campaigns and the most innovative advertising.<ref name=":2">{{cite web \|title=Terry Crews, Donald Glover, And Stephen Colbert: Ad Age Releases Their 'Creativity 50' List For 2017 \|url=https://mymajicdc.com/3726819/terry-crews-donald-glover-and-stephen-colbert-ad-age-releases-their-creativity-50-list-for-2017/ \|website=Majic 102.3 - 92.7 \|date=2017-12-19 \|archive-url=https://web.archive.org/web/20230205175154/https://mymajicdc.com/3726819/terry-crews-donald-glover-and-stephen-colbert-ad-age-releases-their-creativity-50-list-for-2017/ \|archive-date=2023-02-05 \|url-status=live \|access-date=2023-01-18 \|language=en-US}}</ref><ref>{{cite news \|title=Ad Age introduces winners of 2022 Ad Age's Creativity Awards {{!}} Marketing Edge Magazine \|url=https://marketingedge.com.ng/ad-age-introduces-winners-of-2022-ad-ages-creativity-awards/ \|date=2022-04-26 \|archive-url=https://web.archive.org/web/20230118212229/https://marketingedge.com.ng/ad-age-introduces-winners-of-2022-ad-ages-creativity-awards/ \|archive-date=2023-01-18 \|url-status=live \|work=Marketing Edge Magazine \|language=en-US \|access-date=2023-01-18}}</ref> Past winners have also included entertainers such as [[Beyoncé\|Beyonce]], [[David Bowie]], [[Sia]], [[Dwayne Johnson]], [[James Corden]],<ref name=":0" /><ref>{{cite web \|title=The Creativity 50 2016: The Most Creative People of the Year \|url=https://adage.com/article/news/creativity-50-2016-creative-people-year/307209 \|website=Ad Age \|date=2016-12-19 \|archive-url=https://web.archive.org/web/20230326035624/https://adage.com/article/news/creativity-50-2016-creative-people-year/307209 \|archive-date=2023-03-26 \|url-status=live \|access-date=2023-01-18}}</ref> [[Donald Glover]], [[Stephen Colbert]] and author [[Kelly Oxford]].<ref name=":1" /><ref name=":2" /> ==Controversy== ▲In 1980, [[Henderson Advertising]], founded 1946 by [[James M. Henderson]] in [[Greenville, South Carolina]], became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".<ref>{{cite web\|url=http://www.knowitall.org/legacy/laureates/james%20m.%20henderson%20.html\|title=James M. Henderson (1921-1995)\|work=knowitall.org\|accessdate=May 4, 2014\|archive-url=https://web.archive.org/web/20130612213338/http://www.knowitall.org/legacy/laureates/james%20m.%20henderson%20.html\|archive-date=June 12, 2013\|url-status=dead}}</ref> Thirty years after Ad Age's "''Guns must go!''" headline, on an editorial in response to the 1968 assassination of [[Robert F. Kennedy]], the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response."<ref>{{cite news \|title=Recalling a Simpler Time \|url=https://www.crainsnewyork.com/article/19990607/SUB/906070743/recalling-a-simpler-time \|date=1999-06-07 \|archive-url=https://web.archive.org/web/20221006034146/https://www.crainsnewyork.com/article/19990607/SUB/906070743/recalling-a-simpler-time \|archive-date=2022-10-06 \|url-status=live \|newspaper=Ad Age \|author=Rance Crain}}</ref> There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."<ref>{{cite news \|title=Recalling a day when Ad Biz took aim at gun issue \|url=https://www.chicagobusiness.com/article/19990522/ISSUE01/10001006/recalling-a-day-when-ad-biz-took-aim-at-gun-issue \|date=1999-05-22 \|archive-url=https://web.archive.org/web/20221201074809/https://www.chicagobusiness.com/article/19990522/ISSUE01/10001006/recalling-a-day-when-ad-biz-took-aim-at-gun-issue \|archive-date=2022-12-01 \|url-status=live \|newspaper=[[Crain's Chicago Business]]}}</ref> ==~~Controvery~~See also== * ''[[Adweek]]'' Thirty years after Ad Age's "''Guns must go!''" headline, the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response."<ref>{{cite newspaper \|newspaper=[[Advertising Age]] ~~\|url=https://www.crainsnewyork.com/article/19990607/SUB/906070743/recalling-a-simpler-time~~ \|title=Recalling a Simpler Time \|author=Rance Crain \|date=June 7, 1999}}</ref> There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."<ref>{{cite newspaper \|newspaper=ChicagoBusiness ~~\|url=https://www.chicagobusiness.com/article/19990522/ISSUE01/10001006/recalling-a-day-when-ad-biz-took-aim-at-gun-issue~~ ~~\|date=May 22, 1999~~ ~~\|title=Recalling a day when Ad Biz took aim at gun issue}}</ref> The Ad Age editorial had been in response to the 1968 assassination of [[Robert Kennedy]].~~ ==References== {{~~Reflist~~reflist}} ==External links== * {{official website}} * [http://crain.com/brands/advertising-age/ Advertising Age brand page on Crain Communications website] {{Crain Communications}} {{authority control}} [[Category:Business magazines published in the United States]]