The Laughing Cow: Difference between revisions

The Laughing Cow is a red and white cow depicted as being jovial, and almost always wearing ear tags that look like the round boxes the cheese comes in. On April 16, 1921, [[Léon Bel]] trademarked his brand, as {{lang|fr|La Vache Qui Rit}}, in France.<ref name="our story">{{Cite web|url=https://secretsofparis.com/food-drink/la-vache-qui-rit-know-why-shes-laughing/|access-date=2022-05-10|website=SecertsofParis|language=en}}</ref> In the trademark, the cow is said to have 'a hilarious expression'. Bel had made the original drawing himself, after seeing a travelling meat wagon during [[World War I]] called {{lang|fr|"La Wachkyrie"}}, a [[pun|play on the word]] for ''[[Valkyrie]]''. In the beginning the cow was not laughing, was not red and did not wear ear tags. This patent was the very first branded cheese product registered in France. In 1924, illustrator [[Benjamin Rabier]] edited the drawing into something more like the image that prevails today. The blue and white stripes around the box date from 1955. Since 1976 both ear-tag boxes have been shown with the top-side visible. Before that year consumers were shown a top and bottom side. The current logo uses the [[Droste effect]], with the laughing cow appearing inside the ear tags.<ref name=Merow2013>{{cite web |last1=Merow |first1=Katharine |title=Escher and the Droste Effect |url=https://www.maa.org/meetings/calendar-events/escher-and-the-droste-effect |publisher=Mathematical Association of America |date=2013 |url-status=live |archiveurl=https://web.archive.org/web/20130802065246/https://www.maa.org/meetings/calendar-events/escher-and-the-droste-effect |archivedate=2 August 2013}}</ref>▼

* {{lang|ro|Văcuța veselă}} in {{ROM}}▼