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| certification = Trademarked [[brand]] name
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'''The Laughing Cow''' ({{lang-fr|'''La vache qui rit'''}} {{IPA
|language=en}}</ref>
==Description==
The cheese is a blend of cream, milk, and fresh and aged cheeses, particularly [[Comté (cheese)|comté]], which are [[pasteurization|pasteurized]] to stop the ripening process. Versatile and
* Triangles, squares, or rectangles in various flavors.<ref name="fatfromthelaughingcowyet">{{Cite web|url=https://www.amazon.com/Laughing-Spreadable-Cheese-Wedge-Variety/dp/B08FCL4HDP/ref=sr_1_17_sspa?keywords=Laughing+Cow+Cheese&qid=1669653245&sr=8-17-spons&psc=1&smid=A1I602HFB892OY&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEyM1dOOUw5UlFNWUNCJmVuY3J5cHRlZElkPUExMDQ1NDc0M0xLRzJLOUo1UkgxOCZlbmNyeXB0ZWRBZElkPUExMDI0MTE1MVEyMFQ4WURJT05TRSZ3aWRnZXROYW1lPXNwX210ZiZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU=|title=The Laughing Cow Spreadable Cheese Wedge Variety pack|access-date=2021-10-22|website= [[Amazon (company)|Amazon]]|language=en}}</ref>
* Spreadable tubs and jars
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==Evolution of the brand==
The concept of a laughing or smiling cow in advertising may predate the creation of The Laughing Cow brand. A 1903 advertisement in
The Laughing Cow brand as we know it today was established later. On April 16, 1921, [[Léon Bel]] trademarked his brand, as {{lang|fr|La Vache Qui Rit}}, in France.<ref name="INPI_tresors">{{Cite web |url=https://www.inpi.fr/innovation-la-galerie/tresors/bienvenue-la-vache-qui-rit-1921 |title=Bienvenue à la Vache Qui Rit (1921) |access-date=2023-03-20 |website=[[National Institute of Industrial Property (France)]] (INPI) |date=12 January 2016 |language=fr|at=open the "+" beside "Combien de portions de..." }}</ref><ref name="Usine2011" /> Bel had made the original drawing himself, after seeing a travelling meat wagon during [[World War I]] called {{lang|fr|"La Wachkyrie"}}, a [[pun|play on the word]] for ''[[Valkyrie]]''.<ref name="Usine2011">{{Cite journal |url=https://www.usinenouvelle.com/article/les-secrets-de-la-vache-qui-rit-enfin-perces.N149960 |title=Les secrets de La Vache Qui Rit enfin percés ! |date=2011-04-13 |access-date=2023-03-20 |website=[[L'Usine nouvelle]] |last=Déniel |first=Patrick |archive-url=https://web.archive.org/web/20211221224647/https://www.usinenouvelle.com/article/les-secrets-de-la-vache-qui-rit-enfin-perces.N149960 |archive-date=2021-12-21 |url-status=live}}</ref> The cow in the original drawing was not red and did not wear ear tags. In 1924, illustrator [[Benjamin Rabier]] edited the drawing into something more like the image that prevails today.<ref name="INPI_tresors" />
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