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{{Short description|Tea brand}}
{{distinguish|Typhoon}}{{Use dmy dates|date=April 2022}}
{{Infobox brand
| name = Typhoo
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| related =
| markets =
| previousowners = [[Schweppes]] (1968)<br/>[[Cadbury]] Schweppes (1969–1986)<br/>[[Premier Brands]] (1986–1990)<br/>[[Premier Foods]] (1990–2005)<br/>[[Apeejay Surrendra Group]] (2005–2021)<br>Zetland Capital (2021–)
| trademarkregistrations =
| ambassadors =
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}}
'''Typhoo''' (sometimes [[stylized]] as '''Ty•Phoo''') is a brand of [[tea]] in the [[United Kingdom]]. It was launched in 1903 by [[John Sumner (tea merchant)|John Sumner Jr.]] of [[Birmingham]], [[England]]. In 2022, the Typhoo brand was ranked 5 in sales volume in the UK in spite of being deemed to have the largest production output; this mismatch is due to major supermarkets' own-labelled tea brands being largely supplied by Typhoo.
==History==
=== 19th century ===
[[File:Trafalgar Square London England July 1957.jpg|thumb|Ty•Phoo tea advertising on a bus at [[Trafalgar Square]], 1957]]▼
[[File:Typhoo Tea factory.JPG|thumb|Former Typhoo tea factory and canal wharf in [[Digbeth]], [[Birmingham]]]]
In 1863, William Sumner published ''A Popular Treatise on Tea'' as a by-product of the first trade missions to [[China]] from [[London]]. In 1870, William and his son John Sumner founded a [[Pharmacy (shop)|pharmacy]]/[[Grocery store|grocery]] business in Birmingham.
=== 20th century ===
In 1863, William Sumner published ''A Popular Treatise on Tea'' as a by-product of the first trade missions to China from London. In 1870, William and his son John Sumner founded a pharmacy/grocery business in [[Birmingham]]. William's grandson, John Sumner Jr. (born in 1856), took over the running of the business in the 1900s. Following comments from his sister on the calming effects of tea [[fannings]], in 1903, John Jr. decided to create a new tea that he could sell in his shop.▼
▲[[File:Trafalgar Square London England July 1957.jpg|thumb|Ty•Phoo tea advertising on a bus at [[Trafalgar Square]], 1957]]
▲
* The name had to be distinctive and unlike others.
* It had to be a name that would trip off the tongue.
* It had to be one that would be protected by registration.
The selected name, Typhoo, comes from the [[Mandarin Chinese]] word for "doctor" (
Typhoo began making [[Tea bag|tea bags]] in 1967. In 1968, Typhoo merged with [[Schweppes]]. The following year this company in turn merged with [[Cadbury]] to form Cadbury Schweppes.<ref name="History of TT2" />
▲The name Typhoo comes from the Chinese word for "doctor" ([[traditional Chinese]]: 大夫, [[hanyu pinyin]]: ''dàifū'').<ref name="History of TT"/>
Typhoo began making tea bags in 1967. In 1978, production was moved from Birmingham to Moreton on the Wirral peninsula of Cheshire.<ref>{{cite news |last1=Queenborough |first1=Marcus |title=Birmingham's past factories |url=https://www.birminghammail.co.uk/news/midlands-news/birminghams-past-factories-14638530 |accessdate=11 May 2019 |work=[[Birmingham Mail]] |date=14 May 2018}}</ref> The Moreton site is also the location of [[Burton's Foods]] and Manor Bakeries factories.<ref>{{cite web |title=MP: Closing Burton’s plant at Moreton would hit Manor Bakeries and Typhoo Tea |url=https://www.foodmanufacture.co.uk/Article/2011/01/27/MP-Closing-Burton-s-plant-at-Moreton-would-hit-Manor-Bakeries-and-Typhoo-Tea |website=Food Manufacture |accessdate=11 May 2019}}</ref>▼
▲
In 2005, the company was sold by [[Premier Foods]] to Indian [[Conglomerate (company)|conglomerate]] [[Apeejay Surrendra Group]], of which it is now a subsidiary.<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/business/4337140.stm |title=Typhoo Tea bought by Indian Firm |publisher=BBC News |date=13 October 2005 |accessdate=21 September 2016}}</ref><ref>{{cite web|title=Typhoo – Our Brands|url=http://www.apeejaygroup.com/typhoouk.html|work=Apeejay Surrendra Group|accessdate=26 November 2015}}</ref>▼
▲In 1968, Typhoo merged with [[Schweppes]]. The following year this company in turn merged with [[Cadbury]] to form Cadbury Schweppes.<ref name="History of TT2" /> In 1986, in an effort to focus on their core brands, Cadbury Schweppes sold Typhoo, along with [[Kenco]] coffee and [[Jeyes Fluid]].<ref name="History of CS" /> Typhoo was subject to management buy out forming a new company, [[Premier Brands]], which acquired, in rapid succession, Melrose's, the [[Glengettie]] Tea Company, Ridgways (founded by [[Thomas Ridgway]]), and the Jersey Trading Corporation. In 1990, the company was itself acquired by [[Premier Foods]], then trading as Hillsdown Holdings.<ref name="History of PF" />
=== 21st century ===
▲In October 2005, the Indian company
Record high material costs and adverse currency movements saw Typhoo Tea's profits plummet to a £20m loss in the year ending 31 March 2018. The tea maker recognised the year as one of the most challenging trading periods for the business in recent history.
Early in 2020, Typhoo Tea proposed cutting about a quarter of posts at its headquarters to safeguard the future of the company. The restructuring, which is subject to the outcome of a consultation, would see 55 full-time and 21 temporary jobs closed at the firm's factory in Moreton, Wirral, a spokesman said. <ref>{{Cite news|date=2020-02-04|title=Typhoo Tea plans job cuts at Wirral factory 'to safeguard future'|work=BBC News|url=https://www.bbc.com/news/uk-england-merseyside-51377480|access-date=2020-07-04}}</ref> He said the plan came against "the backdrop of an increasingly challenging trading environment".
In 2020 Typhoo Tea reported mounting losses in a
In
In March 2023, Typhoo announced it was closing its Moreton factory and outsourcing production. <ref>https://www.msn.com/en-gb/money/other/typhoo-tea-to-close-merseyside-factory-with-up-to-90-jobs-set-to-be-lost/ar-AA18pW7T {{Bare URL inline|date=August 2024}}</ref>
In 2012, Typhoo became the main jersey sponsor for [[St Helens R.F.C.|St. Helens]] [[Rugby league]] club which competes in the [[Super League]].
== Slogans ==
The Typhoo brand is well known in Britain for its long-running [[television commercial]] campaign jingles, such as
*''Putting 'T' back into Britain''
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==References==
{{Reflist|refs=
<ref name="History of TT">{{cite web|url=http://www.typhoo.com/typhoo-beginings.html |title=Typhoo Official site, History of Typhoo Tea, 1856-1904 |publisher=Typhoo.com |date= |accessdate=2013-06-14|url-status=dead|archive-url=https://www.typhoo.com/typhoo-beginings.html|archive-date=2013-06-14}}</ref>
<ref name="Typhoo ad slogans">{{cite web |url=http://www.textart.ru/database/slogan/tea-advertising-slogans.html |title=Tea advertising slogans |publisher=Textart.ru |date= |access-date=2013-06-14 |url-status=dead |archive-url=https://web.archive.org/web/20130329051158/http://www.textart.ru/database/slogan/tea-advertising-slogans.html |archive-date=2013-03-29
<ref name="History of TT2">{{cite web|url=http://www.typhootea.com/typhoo-moving-on.html |title=Typhoo Official site, History of Typhoo Tea, 1856-1904 |publisher=Typhootea.com |date= |accessdate=2013-06-14}}</ref>
<ref name="History of CS">{{cite web|url=http://www.checksure.biz/ftse_100_companies/cadbury_schweppes.asp |title=Cadbury Schweppes - Key Acquisitions and Disposals |publisher=Checksure.biz |date= |accessdate=2013-06-14}}</ref>
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