|
| location = [[Futian District, Shenzhen]], China
| area_served = Worldwide
| brands = {{Nowrap|[[Oppo]] (sub-brand [[Realme]]) }}<br />{{Nowrap|[[Vivo (technology company)|Vivo]]<br (sub-brand />[[iQOO]])}}<br />[[OnePlus]]<br />[[Realme]]
| website = {{URL|https://bbk-electronics.com}}
}}
{{infobox Chinese
| p = Guǎngdōng Bù Bù Gāo Diànzǐ Gōngyè Yǒuxiàn Gōngsī
| order = st
| l = Guangdong Bu Bu Gao Electronics Industrial Corporation Ltd.{{efn|Bu Bu Gao ({{lang|zh|步步高}}) is a Chinese wordphrase that means "rising step by step", or "reaching a higher level with each step".}}
}}
'''BBK Electronics''' was a Chinese [[multinational corporation|multinational]] electronics [[conglomerate (company)|conglomerate]]. It was a leading consumer electronics brand specialized in audio and video equipment, home entertainment products and home appliances. It also acted as an investor in leading companies in various sectors of consumer electronics. The company specialized in developing consumer electronics products such as [[smartphones]], [[tablet computers]], [[smartwatches]], [[smart TV]]s, [[HiFi|Hi-Fi equipment]], [[Blu-ray|Blu-ray players]], and [[digital camera]]s.
The company has beenwas deregistered on April 7, 2023.<ref>{{Cite web |title=会员登录 - 企查查 |url=https://www.qcc.com/weblogin?back=%2Ffirm%2Fa8fefe01ffd129a34cbef5ce274514b0.html |access-date=2023-11-02 |website=www.qcc.com}}</ref> ▼Its headquarters were in [[Futian District]], [[Shenzhen]], and it also had an office in [[Kwai Chung]], [[Hong Kong]].<ref>{{cite web|url=http://bbk-electronics.com/|title=Home|publisher=BBK Electronics|accessdate=2023-05-21|quote=Unit 1802,Fude Sino Life Insurance Tower, No. 1001 Fuzhongyi Rd., Fu Tian District, Shenzhen, P.R.China. Post code: 518026 [...] Unit 03, 28/F, Metroplaza Tower 2, No.223 Hing Fong Road, Kwai Chung, New Territories, Hong Kong}}</ref>
▲The company has been deregistered on April 7, 2023.<ref>{{Cite web |title=会员登录 - 企查查 |url=https://www.qcc.com/weblogin?back=%2Ffirm%2Fa8fefe01ffd129a34cbef5ce274514b0.html |access-date=2023-11-02 |website=www.qcc.com}}</ref>
==History==
Guangdong BBK Electronics Corporation limited was established on 18 September 1995, in [[Dongguan]], [[Guangdong]], China.<ref>{{cite web |title=爱企查 |url=https://aiqicha.baidu.com/detail/compinfo?pid=xlTM-TogKuTwtjGyUD2-EAsjXOfp6TahVQmd&rq=ef&pd=ee&from=ps |website=aiqicha.baidu.com |publisher=Baidu Aiqicha |access-date=28 October 2022}}</ref> [[Duan Yongping]] founded the company, but began "spinning off the company's divisions into individual entities in 1999."<ref>{{cite news |last1=Dasgupta |first1=Gaurab |date=13 July 2022 |title=Meet BBK Electronics, the Chinese giant behind OPPO, Vivo, OnePlus and more |website=[[The Economic Times]] |url=https://www.economictimes.indiatimes.com/tech/technology/meet-bbk-electronics-the-chinese-giant-behind-oppo-vivo-oneplus-and-more/articleshow/92855685.cms}}</ref>
BBK Electronics Corporation was split into fourthree individual entities [[Oppo]], [[Vivo (technology company)|Vivo]], and BBK Education Electronics. OPPOOppo's subsidiaries include [[OnePlus]] and [[Realme]].<ref>{{cite web |date=15 June 2015 |title=The OnePlus 6 is more than just a rebranded OPPO |url=https://www.theverge.com/circuitbreaker/2018/6/15/17467348/oneplus-6-vs-oppo-r15-pro-vivo-bbk |url-status=live |archive-url=https://web.archive.org/web/20191222233546/https://www.theverge.com/circuitbreaker/2018/6/15/17467348/oneplus-6-vs-oppo-r15-pro-vivo-bbk |archive-date=22 December 2019 |access-date=31 January 2019}}</ref><ref>{{cite web |last=Wong |first=Shine |date=2014-04-26 |title=Picture proving Oneplus is wholly-owned sub-brand of OPPO |url=https://www.gizmochina.com/2014/04/26/picture-proving-oneplus-is-wholly-owned-sub-brand-of-oppo/ |url-status=live |archive-url=https://web.archive.org/web/20200627073224/https://www.gizmochina.com/2014/04/26/picture-proving-oneplus-is-wholly-owned-sub-brand-of-oppo/ |archive-date=27 June 2020 |access-date=2020-05-06 |website=Gizmochina |language=en-US}}</ref> Vivo's subsidiaries include [[iQOO]] (a former sub-brand of Vivo).<ref>{{Cite web|date=2020-01-24|title=Taking on Xiaomi's POCO, BBK Group launches iQOO brand in India|url=https://www.thenewsminute.com/article/taking-xiaomis-poco-bbk-group-launches-iqoo-brand-india-116719|access-date=2021-02-25|website=The News Minute|language=en|archive-date=5 March 2021|archive-url=https://web.archive.org/web/20210305201136/https://www.thenewsminute.com/article/taking-xiaomis-poco-bbk-group-launches-iqoo-brand-india-116719|url-status=live}}</ref><ref>{{Cite news |date=23 January 2020 |title=vivo's sub brand, iQOO set to enter India with 5G smartphone |work=The Economic Times |url=https://economictimes.indiatimes.com/industry/telecom/telecom-news/vivos-sub-brand-iqoo-set-to-enter-india-with-5g-smartphone/articleshow/73554040.cms?from=mdr#:~:text=iQOO%20is%20a%20sub%2Dbrand,and%20iQOO%20%2D%2D%20in%20India. |url-status=live |archive-url=https://web.archive.org/web/20210514072922/https://economictimes.indiatimes.com/industry/telecom/telecom-news/vivos-sub-brand-iqoo-set-to-enter-india-with-5g-smartphone/articleshow/73554040.cms?from=mdr#:~:text=iQOO%20is%20a%20sub%2Dbrand,and%20iQOO%20%2D%2D%20in%20India. |archive-date=14 May 2021}}</ref> It also marketed [[Blu-ray]] players, [[headphones]], headphone amplifiers and [[smartwatch]]es under [[OPPOOppo Digital]] brand.<ref>{{cite web |last1=Colin |first1=David |date=7 July 2005 |title=A Winning Digital DVD Player |url=http://www.projectorcentral.com/oppo_opdv971h_dvd_player.htm |url-status=live |archive-url=https://web.archive.org/web/20190330170209/https://www.projectorcentral.com/oppo_opdv971h_dvd_player.htm |archive-date=30 March 2019 |access-date=13 January 2016 |website=Projector Central |quote=So who is OPPO? They certainly are not a household name and with good reason as OPPO is a newly created North American branch of BBK Electronics of China, a giant in the manufacture of consumer electronics, employing 12,000 people worldwide. So while OPPO is a new name, the company and the technology behind it are quite substantial.}}</ref><ref>{{cite web|url=http://www.dvdactive.com/reviews/technology/oppo-digital-dv-971h.html|title=Review: OPPO Digital DV-971H (US – DVD)|last1=Beamish|first1=David|website=dvdactive|quote=OPPO Digital are based in Mountain View, CA and are the US arm of BBK Electronics who are a huge Chinese market leader and who have been a private label OEM for companies such as Denon, NEC and BOSE. Manufacturing all sorts of electronics gear, BBK Electronics is a market leader in China and looking to expand globally hence the creation of their North American arm – OPPO Digital.|access-date=13 January 2016|archive-date=4 July 2018|archive-url=https://web.archive.org/web/20180704124728/http://www.dvdactive.com/reviews/technology/oppo-digital-dv-971h.html|url-status=live}}</ref> In March 2019, BBK Electronics announced imoo as its newest member and also a performance sub-brand.<ref>{{Cite web |url=http://www.gsmarena.com/imoo__a_new_brand_for_mobile_phones_emerges_in_china-news-18945.php |title=imoo – a new brand for mobile phones emerges in China |access-date=31 July 2016 |archive-date=27 September 2017 |archive-url=https://web.archive.org/web/20170927011242/http://www.gsmarena.com/imoo__a_new_brand_for_mobile_phones_emerges_in_china-news-18945.php |url-status=live }}</ref>
BBK Electronics' headquarters and production base were located in [[Chang'an, Dongguan]].<ref>{{cite web|url=http://www.dg.gov.cn/gjhycs/s33353/201206/514125.htm|title=INTRODUCTION TO BBK (OPPO) COMPANY|date=18 June 2012|publisher=The People's Government of Chang’an Town|access-date=29 October 2014|archive-url=https://web.archive.org/web/20160526075131/http://www.dg.gov.cn/gjhycs/s33353/201206/514125.htm|archive-date=26 May 2016|url-status=dead}}</ref> It was the biggest taxpayer in Chang'an.<ref>{{cite web|url=http://www.dg.gov.cn/gjhycs/s33353/201206/514125.htm|title=INTRODUCTION TO BBK (OPPO) COMPANY|date=18 June 2012|publisher=The People's Government of Chang’an Town|quote=BBK (OPPO) is a leading enterprise in Chinese electronic information industry with headquarters and production base set in Chang’an Town. It is the highest taxpayer of Chang’an.|access-date=29 October 2014|archive-url=https://web.archive.org/web/20160526075131/http://www.dg.gov.cn/gjhycs/s33353/201206/514125.htm|archive-date=26 May 2016|url-status=dead}}</ref>
In Q1 2017, BBK Electronics shipped 56.7 million smartphones, surpassing both [[Huawei]] and [[Apple Inc.|Apple]] to become the 2nd largest smartphone manufacturer in the world, just behind [[Samsung Electronics|Samsung]].<ref>{{cite news|title=BBK is second largest smartphone manufacturer|url=https://www.electronicsweekly.com/news/business/bbk-second-largest-smarphone-manufacturer-2017-05/|work=Electronics Weekly|date=26 May 2017|access-date=19 June 2017|archive-date=7 September 2017|archive-url=https://web.archive.org/web/20170907121852/https://www.electronicsweekly.com/news/business/bbk-second-largest-smarphone-manufacturer-2017-05/|url-status=live}}</ref>
In 2020, the BBK seriesElectronics represented by OPPOOppo, announced its involvement in independent research and development of chips.<ref>{{Cite web |title=步步高系入局，OPPO造芯要过这七关{{!}}界面新闻 · JMedia |url=https://www.jiemian.com/article/4028449.html |access-date=2022-06-17 |website=jiemian.com}}</ref> Vivo also followed up to manufacture chips, mainly in cooperation with [[MediaTek]].<ref>{{Cite web |last=聯合新聞網 |date=2022-04-21 |title=vivo揭密自製影像晶片V1+ 更容易支援手機90fps或120fps呈現 |url=https://udn.com/news/story/7098/6254550 |access-date=2022-06-17 |website=聯合新聞網 |language=zh-Hant-TW}}</ref>
As of October 2022, BBK Electronics' Chinese-market website redirects to its subsidiary, Guangdong Little Genius Limited Technology Corporation, a manufacturer of smartwatches marketed for children.<ref>{{cite web |title=小天才官方网站 |url=http://www.gdbbk.com/ |website=小天才 |access-date=28 October 2022 |language=en}}</ref>
==External links==
*[ {{official website|https://www.okii.com BBK Electronics]}} {{in lang|zh}}
{{Electronics industry in China}}
[[Category:2023 disestablishments in China]]
[[Category:Chinese companies disestablished in 2023]]
{{China-company-stub}}
{{tech-company-stub}}
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