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{{Undisclosed paid|date=May 2023}}
{{Short description|Swedish Mobile phone application}}
{{Use dmy dates|date=June 2020}}
{{Infobox software
| name = TrueCallerTruecaller
| logo = [[File:TrueCaller Icon.png|100px]]<br />[[File:TrueCaller Logo.png|225px]]
| logo size =
| screenshot = Truecaller on Android.png
| screenshot alt = TrueCaller Logo.png
| caption = Truecaller on [[Android (operating system)|Android]]
| author = True Software Scandinavia
| developer = True Software Scandinavia
| released = {{Start date and age|2009|07|01}}
| programming language =
| operating system = [[Android (operating system)|Android]]<br />[[iOS]]<br />
[[WindowsWear PhoneOS]]
| language = [[Multilingual]]
| genre = {{Bulleted_list
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| website = {{URL|https://www.truecaller.com/}}
}}
'''TrueCallerTruecaller''' is a [[Mobile app|smartphone application]] that has features of [[Callercaller identification|caller-identificationID]], [[Call blocking|call-blocking]], flash-messaging, [[Call-recording services|call-recording]] (on [[Android (operating system)|Android]] up to [[Android 8Oreo|version 8]]), [[Online chat|Chatchat]] &and Voicevoice by using the [[Internet]]. It requires users to provide a standard cellular [[Mobile phone|mobile number]] for registering with the [[Service (economics)|service]]. The app is available for Android<ref>{{cite web|url=https://play.google.com/store/apps/details?id=com.truecaller&feature=search_result#?t=W251bGwsMSwxLDEsImNvbS50cnVlY2FsbGVyIl0|title=Truecaller - Android-apps op Google Play|access-date=2012-10-10|archive-date=29 March 2013|archive-url=https://web.archive.org/web/20130329100150/https://play.google.com/store/apps/details?id=com.truecaller&feature=search_result#?t=W251bGwsMSwxLDEsImNvbS50cnVlY2FsbGVyIl0|url-status=live}}</ref> and [[iOS]].<ref>{{cite web|url=https://itunes.apple.com/us/app/truecaller-worldwide-number/id448142450?mt=8|title=Truecaller - worldwide number search and spam filter for iPhone, iPod touch, and iPad|date=2012-09-27|work=iTunes App Store|access-date=17 September 2017|archive-date=20 November 2017|archive-url=https://web.archive.org/web/20171120123312/https://itunes.apple.com/us/app/truecaller-worldwide-number/id448142450?mt=8|url-status=live}}</ref>
 
== History ==
TrueCallerTruecaller is developed by True Software Scandinavia AB, a [[privately held company]] with a head office in [[Stockholm]], [[Sweden]], founded by Alan Mamedi and Nami Zarringhalam in 2009,<ref>{{cite web |first=Dagens P |last=Sredaktion |url=https://www.truecaller.com/about |title=About Truecaller |access-date=20 April 2016 |archive-date=4 February 2018 |archive-url=https://web.archive.org/web/20180204014932/https://www.truecaller.com/about |url-status=live }}</ref> but most of its employees are in [[India]].<ref name=pipo />
 
It was initially launched on [[Symbian]] and [[Windows Mobile]] on 1 July 2009. It was released for [[Android (operating system)|Android]] and [[IPhone|Apple iPhone]] on 23 September 2009, for [[BlackBerry]] on 27 February 2012, for [[Windows Phone]] on 1 March 2012, and for [[Series 40|Nokia Series 40]] on 3 September 2012.
 
As of September 2012, TrueCallerTruecaller had five million users<ref>{{cite web |first=Richard |last=Rönnklint |url=http://applovin.se/nyheter/201210305-truecaller-nar-5-miljoner-medlemmar/ |archive-url=https://web.archive.org/web/20121016054055/http://applovin.se/nyheter/201210305-truecaller-nar-5-miljoner-medlemmar/ |url-status=dead |archive-date=2012-10-16 |title=Truecaller når 5 miljoner medlemmar |trans-title=TrueCallerTruecaller reaches 5 million members |language=sv |work=[[AppLovin]] |date=2012-09-04 }}</ref> performing 120 million searches of the [[telephone number]] database every month.<ref>{{Forummag |first=Patrik |last=Harald |url=httphttps://www.forum-mag.fi/open-ocean-investerar-i-svenska-truecaller |title=Open Ocean investerar i svenska Truecaller |trans-title=Open Ocean invests in Swedish TrueCallerTruecaller |language=sv |date=2012-09-19 }}</ref> As of 22 January 2013, TrueCallerTruecaller reached 10 million users.<ref>{{cite web |first=David |last=Meyer |url=http://gigaom.com/2013/01/22/big-in-india-swedish-phone-directory-service-truecaller-hits-10m-user-milestone/ |title=Big in India, Swedish phone directory service Truecaller hits 20M user milestone |publisher=Gigaom |date=2013-01-22 |access-date=22 January 2013 |archive-date=25 January 2013 |archive-url=https://web.archive.org/web/20130125002533/http://gigaom.com/2013/01/22/big-in-india-swedish-phone-directory-service-truecaller-hits-10m-user-milestone/ |url-status=dead }}</ref> As of January 2017, TrueCallerTruecaller had reached 250 million users worldwide.<ref>{{Cite news|url=https://blog.truecaller.com/2017/01/18/truecaller-in-2017/|title=Truecaller in 2017|date=2017-01-18|work=Truecaller Blog|access-date=2017-11-30|language=en-US|archive-date=29 July 2018|archive-url=https://web.archive.org/web/20180729141611/https://blog.truecaller.com/2017/01/18/truecaller-in-2017/|url-status=live}}</ref> As of 4 February 2020, it crossed 200 million monthly user-base globally, of which 150 million were from India.<ref>{{Cite web|url=https://www.livemint.com/technology/tech-news/truecaller-crosses-200-mn-monthly-user-base-globally-ushers-in-150-mn-indians-11580809314476.html|title=Truecaller crosses 200 mn monthly user-base globally; ushers in 150 mn Indians|date=2020-02-04|website=www.livemint.com|language=en|access-date=2020-02-04|archive-date=4 February 2020|archive-url=https://web.archive.org/web/20200204112116/https://www.livemint.com/technology/tech-news/truecaller-crosses-200-mn-monthly-user-base-globally-ushers-in-150-mn-indians-11580809314476.html|url-status=live}}</ref><ref>{{Cite web|url=https://www.thehindubusinessline.com/info-tech/truecaller-hits-the-200-million-mark-in-monthly-active-users/article30733934.ece|title=Truecaller hits the 200-million mark in monthly active users|last=Sheth|first=Hemani|website=@businessline|date=4 February 2020 |language=en|access-date=2020-02-04|archive-date=5 February 2020|archive-url=https://web.archive.org/web/20200205134154/https://www.thehindubusinessline.com/info-tech/truecaller-hits-the-200-million-mark-in-monthly-active-users/article30733934.ece|url-status=live}}</ref>
 
On 18 September 2012, [[TechCrunch]] announced<ref>{{cite web|url=https://techcrunch.com/2012/09/18/open-ocean-invests-1-3m-to-push-crowdsourced-directory-truecallers-global-reach/|title=Open Ocean Invests $1.3M To Push Crowdsourced Directory Truecaller's Global Reach|last=Lomas|first=Natasha|date=September 18, 2012|work=TechCrunch|publisher=([[TechCrunch]] was owned by [[AOL]] as of 2012)|archive-url=https://web.archive.org/web/20120920000335/https://techcrunch.com/2012/09/18/open-ocean-invests-1-3m-to-push-crowdsourced-directory-truecallers-global-reach/|archive-date=September 20, 2012|url-status=live|access-date=July 24, 2017}}</ref> that OpenOcean,<ref>{{cite web|url=http://www.openoceancapital.com/|title=Investor in Community and Open Source Business|date=2012-09-19|publisher=Open Ocean Capital|access-date=19 September 2012|archive-date=22 August 2016|archive-url=https://web.archive.org/web/20160822221032/http://openoceancapital.com/|url-status=live}}</ref> a [[venture capital]] fund led by former [[MySQL]] and [[Nokia]] executives (including [[Michael Widenius]],<ref>{{cite web|url=http://it24.idg.se/2.2275/1.466729/miljonregn-over-svenska-truecaller|title=Miljonregn över svenska Truecaller|last=Videla|first=Emanuel|date=2012-09-19|publisher=IT24/IDG|language=sv|trans-title=Millions rain down on Swedish TrueCallerTruecaller|access-date=2012-10-10|archive-date=17 March 2014|archive-url=https://web.archive.org/web/20140317003748/http://it24.idg.se/2.2275/1.466729/miljonregn-over-svenska-truecaller|url-status=live}}</ref> founder of MySQL), were investing [[United States dollar|US$]]1.3 million in TrueCallerTruecaller to push TrueCaller’sTruecaller’s global reach.<ref>{{cite web|url=https://blogs.wsj.com/tech-europe/2012/09/20/truecaller-collects-1-3-million-for-crowd-sourced-phone-book/?mod=WSJBlog|title=Truecaller Collects $1.3 Million for Crowd-Sourced Phone Book|last=Clayton|first=Nick|date=2012-09-20|work=Tech Europe - Wall Street Journal|access-date=4 August 2017|archive-date=5 September 2018|archive-url=https://web.archive.org/web/20180905180150/https://blogs.wsj.com/tech-europe/2012/09/20/truecaller-collects-1-3-million-for-crowd-sourced-phone-book/?mod=WSJBlog|url-status=live}}</ref> TrueCallerTruecaller said that it intended to use the new funding to expand its footprint in "key markets"—specifically [[North America]], [[Asia]] and the [[Middle East]].<ref>{{cite web|url=https://techcrunch.com/2012/09/18/open-ocean-invests-1-3m-to-push-crowdsourced-directory-truecallers-global-reach/|title=Open Ocean Invests $1.3M To Push Crowdsourced Directory Truecaller's Global Reach|last=Lomas|first=Natasha|date=2012-09-18|work=TechCrunch|access-date=25 June 2017|archive-date=25 August 2017|archive-url=https://web.archive.org/web/20170825061332/https://techcrunch.com/2012/09/18/open-ocean-invests-1-3m-to-push-crowdsourced-directory-truecallers-global-reach/|url-status=live}}</ref>
 
In February 2014, TrueCallerTruecaller received {{USD|18.8 million}} in funding from [[Sequoia Capital]], alongside existing investor OpenOcean, TrueCallerTruecaller chairman Stefan Lennhammer, and an unnamed private investor. It also announced a partnership with [[Yelp, Inc.|Yelp]] to use Yelp's [[API]] data to help identify business numbers when they call a [[smartphone]].<ref>{{cite news |last=Crook |first=Jordan |title=Truecaller Lands $18.8M Series B From Sequoia, Partners With Yelp To Verify Business Numbers |work=Tech Crunch |date=2014-02-06 |url=https://techcrunch.com/2014/02/06/truecaller-lands-18-8m-series-b-from-sequoia-partners-with-yelp-to-verify-business-numbers/ |access-date=25 June 2017 |archive-date=25 August 2017 |archive-url=https://web.archive.org/web/20170825021328/https://techcrunch.com/2014/02/06/truecaller-lands-18-8m-series-b-from-sequoia-partners-with-yelp-to-verify-business-numbers/ |url-status=live }}</ref> In October of the same year, they received {{USD|60 million}} from [[Niklas Zennström]]'s [[Atomico]] investment firm and from [[Kleiner Perkins|Kleiner Perkins Caufield & Byers]].<ref>{{cite news|url=https://www.reuters.com/article/us-sweden-truecaller-financing-idUSKCN0HX1PX20141008|title=Sweden's Truecaller clinches $60 million in venture capital funding|work=Reuters|access-date=8 October 2014|archive-date=2 February 2016|archive-url=https://web.archive.org/web/20160202132239/http://www.reuters.com/article/us-sweden-truecaller-financing-idUSKCN0HX1PX20141008|url-status=live}}</ref>
 
On 7 July 2015, TrueCallerTruecaller launched its [[SMS]] app called TrueMessenger exclusively in India. TrueMessenger enables users to identify the sender of SMS messages. This launch was aimed at increasing the company's user base in India<ref>{{cite news |last=Agarwal |first=Amit |title=Truecaller Launches SMS App In India, Aims 150 mn Users Base |work=Digital World |date=2015-07-07 |url=http://idigitalorbis.blogspot.com/2015/07/truecaller-sms-app-Truemessenger-India-android.html |access-date=23 July 2015 |archive-date=15 September 2018 |archive-url=https://web.archive.org/web/20180915230049/https://idigitalorbis.blogspot.com/2015/07/truecaller-sms-app-Truemessenger-India-android.html |url-status=live }}</ref> which are the bulk of its active users.<ref name=pipo /> TrueMessenger was integrated into the TrueCallerTruecaller app in April 2017.<ref>{{cite web |title=Take Back Control of Your SMS Inbox |url=https://truecaller.blog/2017/04/03/take-back-control-of-your-sms-inbox/ |publisher=Truecaller |access-date=2021-02-19 |date=2017-04-03 |archive-date=16 January 2021 |archive-url=https://web.archive.org/web/20210116211721/https://truecaller.blog/2017/04/03/take-back-control-of-your-sms-inbox/ |url-status=live }}</ref>
 
In December 2019, TrueCallerTruecaller announced it plans to go public in an [[Initial public offering|IPO]] in 2022.<ref name=pipo>{{cite news |last=Rolander |first=Nicolas |title= Truecaller Branches Out to Fintech Ahead of Potential IPO |work=Bloomberg |date=2019-12-18 |url= http://www.bloomberg.com/amp/news/articles/2019-12-18/truecaller-branches-out-to-fintech-ahead-of-potential-ipo |access-date=31 December 2019 |archive-date=31 December 2019 |archive-url=https://web.archive.org/web/20191231170446/https://www.bloomberg.com/amp/news/articles/2019-12-18/truecaller-branches-out-to-fintech-ahead-of-potential-ipo |url-status=live }}</ref> TrueCallerTruecaller has launched the [[COVID-19|Covid]] Hospital Directory keeping in mind the increasing cases of [[Coronavirus|corona]] infection in India. Through this directory, Indian users will get information about the telephone number and address of Covid HospitalHospitals.<ref>{{cite web |title=Truecaller Launches Covid Hospital Directory, To Get Phone Number Information of Covid Hospitals |date=29 April 2021 |url=https://gadgets.techly360.com/truecaller-launches-covid-hospital-directory/ |publisher=Gadgets Techly360 |access-date=2021-04-29 |archive-date=29 April 2021 |archive-url=https://web.archive.org/web/20210429064724/https://gadgets.techly360.com/truecaller-launches-covid-hospital-directory/ |url-status=live }}</ref>
 
== Competitive and regulatory landscape ==
Truecaller gets about 75% of its revenue from India. The Indian regulatory body TRAI has [https://www.trai.gov.in/notifications/press-release/trai-releases-recommendations-introduction-calling-name-presentation announced] a competing service for Caller ID based on CNAP (Caller Name Presentation). This would enable caller ID without the use of any apps. There were small [https://www.thehindubusinessline.com/info-tech/telecom-operators-kick-off-trials-for-calling-name-presentation-cnap-service/article68290149.ece tests done] in June/July 2024. If this is rolled out pan India, analysts expect this to substantially impact the usage of Truecaller in India.
 
[https://www.meity.gov.in/writereaddata/files/Digital%20Personal%20Data%20Protection%20Act%202023.pdf Indian data privacy act] which will come into force in later 2024 is also expected to negatively impact Truecaller in India. When this is in force, Truecaller will not be able to collect and use unconsented data which powers their caller ID database.
 
In a lawsuit in Nigeria, Truecaller [https://www.linkedin.com/posts/olumide-babalola_oblp-v-truecaller-activity-7165456107124027393-RqHq?utm_source=share&utm_medium=member_desktop defended] their security and privacy policy stating that the users whose phone books were uploaded by Truecaller are the data controllers and that Truecaller is merely a data processor. This is different from Europe where they dont seem to upload users' phone books as it may run afoul of GDPR. There are now 2 more lawsuits against Truecaller in Nigeria seeking to end Truecaller's unconsented data practices (ONWUBUARIRI vs TRUECALLER INTERNATIONAL LLP and OKAFOR vs TRUECALLER INTERNATIONAL LLP).
 
In Aug/Sep 2024, the Indian regulatory body TRAI started [https://www.trai.gov.in/sites/default/files/PR_No.61of2024.pdf cracking down] on tele spammers. They instructed telecom providers to terminate all telecom resources of unregistered tele marketers (UTMs). This enforcement started in late August and is leading to a massive [https://economictimes.indiatimes.com/industry/telecom/telecom-news/trais-crackdown-on-pesky-calls-telcos-block-2-75-lakh-telephone-numbers-50-firms/articleshow/113029744.cms?from=mdr termination of spamming numbers] and blacklisting their companies so that they cannot get any phone numbers from any other providers for 2 years. If this is (even partially) successful in disconnecting the top spamming companies, it may lead to a massive reduction in spam calls and thus reducing the number of ads shown by Truecaller.
 
== Security and privacy issues ==
On 17 July 2013, TrueCallerTruecaller servers were allegedly hacked into by the [[Syrian Electronic Army]].<ref name=EHNsource4NDTV>{{cite web |first=Sabari |last=Selvan |title=Truecaller Server hacking |url=http://www.ehackingnews.com/2013/07/truecaller-database-hacked-by-syrian.html |date=2013-07-17 |work=eHacking News |access-date=18 July 2013 |archive-date=20 July 2013 |archive-url=https://web.archive.org/web/20130720233655/http://www.ehackingnews.com/2013/07/truecaller-database-hacked-by-syrian.html |url-status=dead }}</ref> E Hacking News reported the group identified 7 sensitive databases it claimed to have exfiltrated, primarily due to an unmaintained [[WordPress]] installation on the [[Server (computing)|servers]].<ref name=EHNsource4NDTV /> Claims made regarding the size of the databases were inconsistent. On 18 July 2013, TrueCallerTruecaller issued a statement on its [[blog]] stating that their [[website]] was indeed [[Security hackinghacker|hacked]], but claiming that the attack did not disclose any [[Password|passwords]] or [[credit card]] information.<ref>{{cite web|url=https://truecaller.blog/2013/07/18/truecaller-statement/|title=Truecaller Statement post hacking|date=2013-07-18|work=Official blog|publisher=Truecaller|access-date=26 November 2019|archive-date=28 September 2020|archive-url=https://web.archive.org/web/20200928003918/https://truecaller.blog/2013/07/18/truecaller-statement/|url-status=live}}</ref>
 
Truecaller uploads users' stored contacts to their servers to form a database of phone numbers.<ref>{{Cite web|title = Cyanogen Taps Truecaller in Effort to Build a Better Mobile OS {{!}} Mobile {{!}} LinuxInsider|url = http://www.linuxinsider.com/story/82036.html|website = www.linuxinsider.com| date=8 May 2015 |access-date = 2016-01-20|quote = The Truecaller app uploads contacts without giving users a chance a chance to filter out sensitive numbers or names, noted Jimmy Shah, senior director of research at Zimperium.|archive-date = 11 June 2016|archive-url = https://web.archive.org/web/20160611095154/http://www.linuxinsider.com/story/82036.html|url-status = live}}</ref><ref>{{Cite web|title = How Truecaller Finds Numbers {{!}} How to Remove Your Number from Truecaller|url = http://www.pallab.net/2013/08/27/how-truecaller-finds-numbers/|website = Pallab dot Net|access-date = 2016-01-20|first = Pallab|last = De|quote = Truecaller is a collaborative phone directory that uploads the entire phone book of the user to its database.|archive-date = 20 February 2020|archive-url = https://web.archive.org/web/20200220220451/http://www.pallab.net/2013/08/27/how-truecaller-finds-numbers/|url-status = live}}</ref> This may violate GDPR and similar regulations in multiple countries.
 
Truecaller also tracks phone calls made by non users to users (and vice versa) and hence collects information about those non users in detail. These non users dont have a way to stop this data collection.
 
In November 2019, [[Indian people|India]]-based [[Security hacker|security researcher]] Ehraz Ahmed discovered a security flaw that exposed user data as well as system and location information. TrueCallerTruecaller confirmed this information and the bug was immediately fixed.<ref name="Researcher Discovered A Critical Security Flaw In The Truecaller App">{{cite web |title=Researcher Discovered A Critical Security Flaw In The Truecaller App |url=https://in.mashable.com/tech/8839/researcher-discovered-a-critical-security-flaw-in-the-truecaller-app |website=Mashable India |date=26 November 2019 |access-date=28 November 2019 |archive-date=28 November 2019 |archive-url=https://web.archive.org/web/20191128144023/https://in.mashable.com/tech/8839/researcher-discovered-a-critical-security-flaw-in-the-truecaller-app |url-status=live }}</ref><ref name="Security Flaw In Android, iOS Phone App: ‘Immediate Fix’ For 150 Million Users">{{cite web |title=Security Flaw In Android, iOS Phone App: 'Immediate Fix' For 150 Million Users |url=https://www.forbes.com/sites/zakdoffman/2019/11/24/critical-flaw-in-android-ios-phone-app-left-150-million-users-at-risk/#52223e221ec0 |website=Forbes |access-date=27 November 2019 |archive-date=28 November 2019 |archive-url=https://web.archive.org/web/20191128005810/https://www.forbes.com/sites/zakdoffman/2019/11/24/critical-flaw-in-android-ios-phone-app-left-150-million-users-at-risk/#52223e221ec0 |url-status=live }}</ref>
 
Multiple times in 2020 and 2021, there were [https://cyble.com/blog/47-5-million-indian-truecaller-records-on-sale-for-only-1000/ reports] about a massive Truecaller database leak on the internet. The reports surfaced again in [https://cybersecuritynews.com/truecaller-data-leak-273-million-users/ 2024]. The leaked database has information regarding users' (and non-users') phone numbers, names, phone carrier, tags, email addresses, etc.
 
== Controversies ==
Truecaller has been repeatedly [https://www.youtube.com/watch?v=-qTZxE464z4&t=450s displaying a "truncated" map of India] where certain parts of Kashmir are shown as being in Pakistan and China. This is illegal under Indian law and could land the company in legal trouble.
 
Truecaller assigns a "verified" badge when it is certain that the person on Truecaller is who he/she claims to be. However, it has been found that this is easily gamed and [https://x.com/bharathmohan94/status/1817914073385742531 several scammers] have obtained this badge.
In November 2019, [[Indian people|India]]-based [[Security hacker|security researcher]] Ehraz Ahmed discovered a security flaw that exposed user data as well as system and location information. TrueCaller confirmed this information and the bug was immediately fixed.<ref name="Researcher Discovered A Critical Security Flaw In The Truecaller App">{{cite web |title=Researcher Discovered A Critical Security Flaw In The Truecaller App |url=https://in.mashable.com/tech/8839/researcher-discovered-a-critical-security-flaw-in-the-truecaller-app |website=Mashable India |date=26 November 2019 |access-date=28 November 2019}}</ref><ref name="Security Flaw In Android, iOS Phone App: ‘Immediate Fix’ For 150 Million Users">{{cite web |title=Security Flaw In Android, iOS Phone App: 'Immediate Fix' For 150 Million Users |url=https://www.forbes.com/sites/zakdoffman/2019/11/24/critical-flaw-in-android-ios-phone-app-left-150-million-users-at-risk/#52223e221ec0 |website=Forbes |access-date=27 November 2019}}</ref>
 
== See also ==
* [[CallApp]]
* [[RealCall]]
 
== References ==
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[[Category:Windows Phone software]]
[[Category:Caller ID]]
[[Category:Anti-spam]]