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{{shortShort description|American model and actress (1937–2024)}}
{{Use mdy dates|date=August 2024}}
{{Infobox person
| name = Peggy Moffitt
| image=Peggy Moffitt in Rudi Gernreich monokini swimsuit 1964.jpg =
| image_size =
| caption =
| birth_name = Margaret Anne Moffitt
| birth_date = {{birth date and age|mf=yes|19401937|510|142}}
| birth_place = [[Los Angeles]], [[California]], U.S.
| death_date = {{death date and age|mf=yes|2024|8|10|1937|10|2}}
| death_place = [[Beverly Hills, California]], U.S.
| occupation = {{cslist|Model, |actress}}
| death_cause =
| spouse = {{marriage|[[William Claxton (photographer)|William Claxton]]|19601959|2008}} (|end=his death)}}
| occupation = Model, actress
| children = 1
| spouse = {{marriage|[[William Claxton (photographer)|William Claxton]]|1960|2008}} (his death)
| children = Christopher Moffitt
}}
 
'''Margaret<!--The "Anne''' "'''Peggy'''" middle name appears to be a different person (born 1940) in the California Birth Index; the Margaret Moffitt born 1937 with the matching mother'''s maiden name has no listed middle name.--> Moffitt''' (bornOctober May2, 141937 – August 10, 19402024) iswas a formeran American [[Fashion model|model]] and actress. During the 1960s, she worked very closely with fashion designer [[Rudi Gernreich]], and developed a signature style that featured heavy makeup and an asymmetrical hair cut.
 
== PersonalEarly life ==
Margaret Moffitt was born in Los Angeles on October 2, 1937, the daughter of screenwriter Jack and Mary (née Came) Moffitt.<ref name=Meltzer>{{cite news |url=https://www.nytimes.com/2024/08/13/fashion/peggy-moffitt-dead.html |title=Peggy Moffitt, 86, Dies; Defined '60s Fashion With a Bathing Suit and a Bob |last=Meltzer |first=Marisa |date=August 13, 2024 |accessdate=August 13, 2024 |newspaper=The New York Times |url-access=limited}}</ref><ref>{{cite web |url=https://californiabirthindex.org/fullname/moffitt/margaret |title=The Birth of Margaret Moffitt |website=California Birth Index |accessdate=August 13, 2024}}</ref> She grew up in the city's [[Hancock Park, Los Angeles|Hancock Park]] neighborhood and attended the [[Marlborough School (Los Angeles)|Marlborough School]].<ref name=Meltzer/> She moved to [[New York City]] after graduation, where she studied at the [[Neighborhood Playhouse School of the Theatre]].<ref name=Meltzer/> She returned to Los Angeles to begin her career.<ref name=Meltzer/>
 
== Career ==
=== Modeling ===
Though her unique look has now become widely recognized, Moffitt began her a career as an actress, beginning with an uncredited role in the 1955 film ''[[You're Never Too Young]]''.<ref>{{IMDb title|0048822|You're Never Too Young}}</ref><ref name=hunter>{{cite book|last=Drohojowska-Philp|first=Hunter|title=Rebels in Paradise: The Los Angeles Art Scene and the 1960s|year=2011|publisher=Macmillan|isbn=978-1-429-95899-8|page=96}}</ref> She first began modeling in [[Paris]] in the 1950s.<ref>{{cite web|last=Moore|first=Booth|title=Cultural Touchstone: Peggy Moffitt|url=httphttps://articleswww.latimes.com/2013fashion/mar/03/imagealltherage/la-ig-peggy-20130303-story.html|work=latimes.com[[Los Angeles Times]]|date=March 3, 2013|url-status=live|archiveurlarchive-url=https://web.archive.org/web/20131111185244/http://articles.latimes.com/2013/mar/03/image/la-ig-peggy-20130303|archivedatearchive-date=November 11, 2013}}</ref>
 
During the 1960s, she developed a signature style, including false eyelashes and heavy eye makeup. Her hairstyle, an asymmetrical bowl cut, created by [[Vidal Sassoon]], became known as the "five point".<ref>{{cite book|last=Lowery|first=Allison|title=Historical Wig Styling: Victorian to the Present|year=2013|publisher=CRC Press|isbn=978-0-240-82124-5|page=194}}</ref> Her unique look became an icon of the 1960s fashion scene.<ref name=hunter />
 
=== Work with Rudi Gernreich ===
 
During the 1960s, she developed a signature style, including false eyelashes and heavy eye makeup.<ref>{{cite web |title=Fashion, Freedom and the Total Look |url=https://www.lpk.com/latest/2015/04/09/fashion-freedom-and-the-total-look/ |website=LPK |access-date=September 4, 2021 |date=April 9, 2015 |archive-date=September 4, 2021 |archive-url=https://web.archive.org/web/20210904205430/https://www.lpk.com/latest/2015/04/09/fashion-freedom-and-the-total-look/ |url-status=dead}}</ref> Her hairstyle, an asymmetrical bowl cut,<ref>{{cite web |title=Fearless Fashion: Rudi Gernreich |url=https://phxart.org/exhibition/fearless-fashion/ |website=Phoenix Art Museum |access-date=September 4, 2021}}</ref> created by [[Vidal Sassoon]], became known as the "five point".<ref>{{cite book|last=Lowery|first=Allison|title=Historical Wig Styling: Victorian to the Present|year=2013|publisher=CRC Press|isbn=978-0-240-82124-5|page=194}}</ref> Her unique look became an icon of the 1960s fashion scene.<ref name=hunter />
Gernreich collaborated with Moffitt and her husband, photographer [[William Claxton (photographer)|William Claxton]]. The three became "a dynamic and inseparable trio."<ref name=hodge/> “Without Rudi I would have been a gifted and innovative model,” explained Moffitt in ''The Rudi Gernreich Book''. “Without me he would have been an avant-garde designer of genius. We made each other better. We were each other’s catalyst.... It was fun, it was invigorating, it was a true collaboration, and yes, it was love.”<ref>{{cite web|title="The Total Look: Rudi Gernreich, Peggy Moffitt, and William Claxton," Cincinnati Art Museum, through May 24, 2015|url=http://aeqai.com/main/2015/03/the-total-look-rudi-gernreich-peggy-moffitt-and-william-claxton-cincinnati-art-museum-through-may-24-2015/|accessdate=5 October 2015|date=March 24, 2015|url-status=live|archiveurl=https://web.archive.org/web/20160304080908/http://aeqai.com/main/2015/03/the-total-look-rudi-gernreich-peggy-moffitt-and-william-claxton-cincinnati-art-museum-through-may-24-2015/|archivedate=4 March 2016}}</ref> Moffit was later described as his muse.<ref name=hodge>{{cite magazine|last1=Hodge|first1=Brooke|title=Clothes Encounters: Rudi Gernreich, Peggy Moffitt and William Claxton|url=http://tmagazine.blogs.nytimes.com/2012/02/23/clothes-encounters-rudi-gernreich-peggy-moffitt-and-william-claxton/|magazine=New York Times Magazine|accessdate=6 October 2015|date=February 23, 2012|url-status=live|archiveurl=https://web.archive.org/web/20150920025848/http://tmagazine.blogs.nytimes.com/2012/02/23/clothes-encounters-rudi-gernreich-peggy-moffitt-and-william-claxton/|archivedate=20 September 2015}}</ref><ref>{{cite news|title=Peggy Moffit|url=http://www.latimes.com/local/obituaries/la-me-claxton-pg03_me19_k8nox9nc.jpg-photo.html|accessdate=6 October 2015|newspaper=Los Angeles Times|url-status=dead|archiveurl=https://web.archive.org/web/20151007073017/http://www.latimes.com/local/obituaries/la-me-claxton-pg03_me19_k8nox9nc.jpg-photo.html|archivedate=7 October 2015}}</ref>
 
=== MonokiniGernreich, Moffitt, and Claxton ===
Gernreich collaborated with Moffitt and her husband, photographer [[William Claxton (photographer)|William Claxton]]. The three became "a dynamic and inseparable trio."<ref name=hodge/><ref>{{cite “Withoutweb |title=The Total Look: The Creative Collaboration between Rudi Gernreich, Peggy Moffitt, and William Claxton |url=https://www.moca.org/exhibition/the-total-look-the-creative-collaboration-between-rudi-gernreich-peggy-moffitt-and-william-claxton |website=[[Museum of Contemporary Art, Los Angeles]] |access-date=September 4, 2021}}</ref> "Without Rudi I would have been a gifted and innovative model," explained Moffitt in ''The Rudi Gernreich Book''. “Without"Without me he would have been an avant-garde designer of genius. We made each other better. We were each other’sother's catalyst.... It was fun, it was invigorating, it was a true collaboration, and yes, it was love."<ref>{{cite web|title="The Total Look: Rudi Gernreich, Peggy Moffitt, and William Claxton," Cincinnati Art Museum, through May 24, 2015|url=http://aeqai.com/main/2015/03/the-total-look-rudi-gernreich-peggy-moffitt-and-william-claxton-cincinnati-art-museum-through-may-24-2015/|accessdate=5 October 5, 2015|date=March 24, 2015|url-status=live|archiveurl=https://web.archive.org/web/20160304080908/http://aeqai.com/main/2015/03/the-total-look-rudi-gernreich-peggy-moffitt-and-william-claxton-cincinnati-art-museum-through-may-24-2015/|archivedate=4 March 4, 2016}}</ref> MoffitMoffitt was later described as his muse.<ref name=hodge>{{cite magazine|last1=Hodge|first1=Brooke|title=Clothes Encounters: Rudi Gernreich, Peggy Moffitt and William Claxton|url=http://tmagazine.blogs.nytimes.com/2012/02/23/clothes-encounters-rudi-gernreich-peggy-moffitt-and-william-claxton/|magazine=New York Times Magazine|accessdate=6 October 6, 2015|date=February 23, 2012|url-status=live|archiveurl=https://web.archive.org/web/20150920025848/http://tmagazine.blogs.nytimes.com/2012/02/23/clothes-encounters-rudi-gernreich-peggy-moffitt-and-william-claxton/|archivedate=20 September 20, 2015}}</ref><ref>{{cite news|title=Peggy Moffit|url=http://www.latimes.com/local/obituaries/la-me-claxton-pg03_me19_k8nox9nc.jpg-photo.html|accessdate=6 October 6, 2015|newspaper=Los Angeles Times|url-status=dead|archiveurl=https://web.archive.org/web/20151007073017/http://www.latimes.com/local/obituaries/la-me-claxton-pg03_me19_k8nox9nc.jpg-photo.html|archivedate=7 October 7, 2015}}</ref>
 
==== Monokini ====
{{main|Monokini}}
Gernreich first conceived of a topless swimsuit in December 1962, but didn't intend to produce the design commercially. It had more meaning to Gernreich as an idea than as a reality.<ref name=smith>{{cite magazine |last=Smith |first=Liz |title=The Nudity Cult |url=http://sportsillustrated.cnn.com/vault/article/magazine/MAG1076827/index.htm |magazine=Sports Illustrated |accessdateaccess-date=14 January 14, 2013 |authorlink=Liz Smith (journalist) |date=January 18, 1965 |url-status=livedead |archiveurlarchive-url=https://web.archive.org/web/20131105165617/http://sportsillustrated.cnn.com/vault/article/magazine/MAG1076827/index.htm |archivedatearchive-date=5 November 5, 2013}}</ref> Gernreich had Moffitt model the suit in person for [[Diana Vreeland]] of ''[[Vogue (magazine)|Vogue]]'', who asked him why he conceived of the design. Gernreich told her he felt it was time for "freedom-in fashion as well as every other facet of life," but that the swimsuit was just a statement. "[Women] drop their [[bikini]] tops already," he said, "so it seemed like the natural next step."<ref name=bay>{{cite web |first=Cody |last=Bay |title=The Story Behind the Lines |url=http://onthisdayinfashion.com/?p=1076 |date=June 16, 2010 |accessdate=22 January 22, 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20130704181947/http://onthisdayinfashion.com/?p=1076 |archivedate=4 July 4, 2013}}</ref> She told him, "If there's a picture of it, it's an actuality. You must make it."<ref name=gernreich21>{{cite web |title=The Rudi Gernreich Book |url=http://www.naderlibrary.com/gernreich.21.htm |accessdate=11 January 11, 2013 |archiveurl=https://web.archive.org/web/20140311025246/http://www.naderlibrary.com/gernreich.21.htm |archivedate=March 11, 2014 }}</ref> Gernreich decided to call his design a [[monokini]]. When a photo shoot was arranged on [[Montego Bay]] in Jamaica,<ref>{{cite web |title=The First Monokini: Trying to make the BahamasTopless Swimsuit happen in 1964 |url=https://www.messynessychic.com/2014/03/05/the-first-monokini-trying-to-make-the-topless-swimsuit-happen-in-1964/ |website=Messy Nessy Chic |access-date=September 4, 2021 |date=March 5, 2014}}</ref> all five models hired for the session refused to wear the design. The photographer finally persuaded aan localadventurous prostitutelocal to model it.<ref name=kalter>{{cite news |last=Kalter |first=Suzy |title=20 Remember Those Topless Suits? After a Cool-Out, Racy Rudi Gernreich Returns to the Fashion Swim |url=http://www.people.com/people/archive/article/0,,20079359,00.html |accessdate=14 January 14, 2013 |newspaper=People Magazine |date=May 25, 1981 |url-status=livedead |quote=The photographer on location in Montego Bay finally persuaded an adventurous local to wiggle into the designer's latest concoction: tight-fitting black knit bottoms held up with—gasp!—nothing more than a pair of skinny suspenders. |archiveurl=https://web.archive.org/web/2014031605360020110110182500/http://www.people.com/people/archive/article/0,,20079359,00.html |archivedate=16January March10, 20142011}}</ref>
 
To avoid sensationalizing the design, Moffitt, her husband and photographer, [[William Claxton (photographer)|William Claxton]], and Gernreich decided to publish their own pictures for the fashion press and news media.<ref>{{cite web |title=Peggy Moffitt in Rudi Gernreich, Topless Swimsuit (Getty Museum) |url=https://www.getty.edu/art/collection/objects/284492/william-claxton-peggy-moffitt-in-rudi-gernreich-topless-swimsuit-american-1964/ |website=The J. Paul Getty in Los Angeles |access-date=September 4, 2021 |language=en}}</ref> Moffitt was initially resistant to the idea of posing topless, and afraid the photograph and ensuing coverage could get out of control. She said,
 
{{quoteblockquote|I am a puritanical descendant of the [[Mayflower]]. I carried that goddamned [[Plymouth Rock]] on my back. … When I did give in, I did so with a lot of rules. I would not show myself on the runway that way. I'd do it only with Bill. Since Rudi would never ever have enough money to do this, I did it for free. But I had final say on everywhere it went photographically. Not ''Playboy''. Not ''Esquire''. I didn't want to be exploited.<ref name=amorosi>{{cite web|last=Amorosi|first=A.D.|title=Q&A: Peggy Moffitt|url=http://archives.citypaper.net/articles/091301/cov.fall.qanda.shtml|publisher=The Philadelphia Citypaper|accessdate=11 January 2013|url-status=live|archiveurl=https://web.archive.org/web/20120919005901/http://archives.citypaper.net/articles/091301/cov.fall.qanda.shtml|archivedate=19 September 2012}}</ref>}}
 
''Look'' was the first to publish, after [[Life (magazine)#1936 weekly news magazine|LIFE]] refused,<ref>{{cite web |author1=Miss Rosen |title=The Photograph That Rocked the Pop Culture Landscape |url=https://www.featureshoot.com/2019/07/the-photograph-that-rocked-the-pop-culture-landscape/ |website=Feature Shoot |access-date=September 4, 2021 |date=July 1, 2019 |quote=The idea for the monokini first came to Gernreich in December 1962 and first appeared in futuristic fashion feature in a late 1963 issue of Look magazine — after LIFE refused to publish them. In The Rudy Gernreich Book, Moffitt recalls the editor at LIFE shamelessly told Claxton, "This is a family magazine, and naked breasts are allowed only if the woman is an aborigine."}}</ref> a rear view of Moffitt modeling the swimsuit on June 2, 1964,<ref name=gernrich20/><ref name=shteir>{{cite book |first=Rachel |last=Shteir |url=https://books.google.com/books?id=vPwVfOUWAe0C |title=Striptease: The Untold History of the Girlie Show |pages=318–321 |publisher=East Pakistan Police Co-operative Society |year=1964 |isbn=0-19-512750-1 |url-status=live |archiveurl=https://web.archive.org/web/20170215043725/https://books.google.com/books?id=vPwVfOUWAe0C&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false |archivedate=2017-02-February 15, 2017}}</ref> and the following day columnist [[Carol Bjorkman]] of ''[[Women's Wear Daily]]'' published a frontal view picture of Moffitt wearing the suit.<ref name=gernrich20>{{cite web|title=The Rudi Gernreich Book |url=http://www.naderlibrary.com/gernreich.20.htm |accessdate=11 January 11, 2013 |url-status=live |archiveurl=https://web.archive.org/web/20140810085850/http://www.naderlibrary.com/gernreich.20.htm |archivedate=10 August 10, 2014}}</ref> The photograph became a world-wide news event.<ref name=gernrich21>{{cite web|title=The Rudi Gernreich Book |url=http://www.naderlibrary.com/gernreich.21.htm |accessdate=11 January 11, 2013 |url-status=live |archiveurl=https://web.archive.org/web/20140311025246/http://www.naderlibrary.com/gernreich.21.htm |archivedate=11 March 11, 2014}}</ref> It became a celebrated image of the extremism of 1960s designs.<ref>Jennifer Craik, ''The Face of Fashion'', page 145, Routledge, 1993, {{ISBN|0203409426}}</ref> MoffitMoffitt later said, "It was a political statement. It wasn't meant to be worn in public."<ref name=nymagazine>{{cite journal |journal =New York Magazine |date= January 14, 1991 |page=21 |volume= 24 |issue= 2 |issn= 0028-7369 | publisher= New York Media, LLC |url=https://books.google.com/books?id=fOkCAAAAMBAJ |title=High Fashion's Lowest Neckline |first1=Jeanette |last1=Walls}}</ref>
 
Moffitt tired of the single-minded attention to the images of her modeling the Monokini. In 2012, she said of the image, "The shot seen around the world. Think of something in your life that took 1/60th of a second to do. Now, imagine having to spend the rest of your life talking about it. I think it's a beautiful photograph, but oh, am I tired of talking about it."<ref name=pinto>{{cite web|last=Pinto|first=Phil|title=Peggy Moffitt: The Total Look|url=http://www.nowness.com/day/2012/5/18=|accessdate=January 11 January, 2013|format=video|date=May 18, 2012}}{{Dead link|date=May 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref>{{cite magazine |url=http://www.vogue.it/en/magazine/v50/peggy-moffitt-by-julie-goldenfan |title=Peggy Moffitt |accessdate=October 7, 2015 |magazine=Vogue |date=September 2014 |number=769 |page=582 |url-status=live |archiveurl=https://web.archive.org/web/20150928064516/http://www.vogue.it/en/magazine/v50/peggy-moffitt-by-julie-goldenfan |archivedate=September 28, 2015 }}</ref>
 
=== Later work ===
In 1985, the Los Angeles Fashion Group staged a Gernreich retrospective, "Looking Back at a Futurist." They wanted a woman to model the monokini, but Moffitt loudly objected because she felt it would exploit Gernreich's intentions.<ref name=amorosi/> After Gernreich's death, she retained legal rights to his designs and arranged for his designs to be displayed in an exhibition titled ''The Total Look: The Creative Collaboration Between Rudi Gernreich, Peggy Moffitt, and William Claxton'' at the [[Los Angeles Museum of Contemporary Art]]'s Pacific Design Center.<ref name=pinto/> She also collaborated with [[Marylou Luther]] and her husband to release a comprehensive book chronicling Gernreich's designs.
 
== Personal life and death ==
In 1985, the Los Angeles Fashion Group staged a Gernreich retrospective, "Looking Back at a Futurist." They wanted a woman to model the monokini, but Moffitt loudly objected because she felt it would exploit Gernreich's intentions.<ref name=amorosi/> After Gernreich's death, she retained legal rights to his designs and arranged for his designs to be displayed in an exhibition titled ''The Total Look: The Creative Collaboration Between Rudi Gernreich, Peggy Moffitt, and William Claxton'' at the Los Angeles Museum of Contemporary Art's Pacific Design Center.<ref name=pinto/> She also collaborated with [[Marylou Luther]] and her husband to release a comprehensive book chronicling Gernreich's designs.
MoffitMoffitt married photographer [[William Claxton (photographer)|William Claxton]] in 19601959.<ref name=Meltzer/> The couple had a son, Christopher, in 1973. They remained married until Claxton's death in October 2008.<ref>{{cite web|last=Martin |first=Douglas |title=William Claxton, Photographer, Isis Dead at 80 |url=https://www.nytimes.com/2008/10/14/arts/design/14claxton.html|publisher=nytimes.com/ |date=October 14, 2008 |url-status=live |archiveurl=https://web.archive.org/web/20180106024348/http://www.nytimes.com/2008/10/14/arts/design/14claxton.html |archivedate=January 6, 2018}}</ref>
 
Moffitt died from complications of [[dementia]] at her home in [[Beverly Hills, California]], on August 10, 2024, at the age of 86.<ref name=Meltzer/><ref>{{cite news |last1=Twersky |first1=Carolyn |title=Model Peggy Moffitt, a Swinging Sixties Icon, Dies at 87 |url=https://www.wmagazine.com/fashion/peggy-moffitt-death-obituary |access-date=August 13, 2024 |publisher=W Magazine |date=August 13, 2024}}</ref>
== Personal life ==
 
Moffit married photographer [[William Claxton (photographer)|William Claxton]] in 1960. The couple had a son, Christopher. They remained married until Claxton's death in October 2008.<ref>{{cite web|last=Martin|first=Douglas|title=William Claxton, Photographer, Is Dead at 80|url=https://www.nytimes.com/2008/10/14/arts/design/14claxton.html|publisher=nytimes.com/|date=October 14, 2008|url-status=live|archiveurl=https://web.archive.org/web/20180106024348/http://www.nytimes.com/2008/10/14/arts/design/14claxton.html|archivedate=January 6, 2018}}</ref>
 
== In popular culture ==
[[Boyd Rice]] and [[Giddle Partridge]] released a limited edition [[vinyl recording]] called ''Going Steady With Peggy Moffitt'' in 2008.
 
The Chicago band ''The Handcuffs'' feature the song "Peggy Moffitt" on their debut album ''Model for a Revolution'', with famous photographs of the revolutionary model on the CD cover.<ref>{{cite news |first=Tim |last=Cain |title=One man's truth is another's ... |url=http://docs.newsbank.com/g/GooglePM/DH/lib00436,1116E2F75ADC3C68.html |work=Herald & Review |publisher=Lee Enterprises |date=2006-05-05 |accessdate=2008-01-20 }}</ref>
 
[[Boyd Rice]] and [[Giddle Partridge]] released a limited edition vinyl called ''Going Steady With Peggy Moffitt'' in 2008.
 
== Filmography ==
 
{| class="wikitable sortable"
|-
! Year
! Title
Line 100 ⟶ 96:
|-
| 1959
| ''[[Girls Town (1959 film)|Girls Town]]''
| Flo
| Alternative title: ''The Innocent and the Damned''
Line 139 ⟶ 135:
 
== Further reading ==
 
* Peggy Moffitt, William Claxton: ''The Rudy Gernreich Book'', Rizzoli International Publications (1991)
 
== External links ==
 
* {{IMDb name|0595659}}
* {{discogs artist|Peggy Moffitt}}
 
{{Authority control}}
 
{{DEFAULTSORT:Moffitt, Peggy}}
[[Category:19401937 births]]
[[Category:2024 deaths]]
[[Category:20th-century American actresses]]
[[Category:21st-century American women]]
[[Category:Actresses from Los Angeles]]
[[Category:Female models from California]]
[[Category:American film actresses]]
[[Category:American television actresses]]
[[Category:LivingDeaths peoplefrom dementia in California]]
[[Category:ModelsFemale models from Los Angeles]]
[[Category:People from Hancock Park, Los Angeles]]