Lipton: Difference between revisions

[[Sir Thomas Lipton]] began travelling the world for new items to stock in this store. One such item was tea, since sales had doubled from £40 million from the late 1870s to £80 million by the mid-1880s. However, he believed the price was far too high, so in 1890 he purchased his own tea gardens in Ceylon, now Sri Lanka, and packaged and sold the first Lipton tea.<ref>{{cite web |url=http://www.liptontea.com/article/detail/157721/lipton-history |title=From the tea garden to the tea pot: Sir Thomas Lipton's Vision |publisher=Lipton Tea |access-date=29 October 2014 |archiveurl=httphttps://web.archive.org/web/20141029183508/http://www.liptontea.com/article/detail/157721/lipton-history |archivedate=29 October 2014 |deadurl=yes |df=dmy-all }}</ref> Staying true to this vision, he arranged packaging and shipping at low costs and sold his tea in packets by the pound (454g), half pound (227g), and quarter pound (113g), with the advertising slogan: "Direct from the tea gardens to the teapot." Lipton teas were an immediate success in the United States.<ref name="fundinguniverse1"/>

Lipton produces instant [[Instant soup|soup mixes]].<ref>{{cite web |url=http://www.liptontea.com/search/soup |title=Search results for 'soup' |publisher=Lipton Tea |access-date=29 October 2014 |archiveurl=httphttps://web.archive.org/web/20141029182643/http://www.liptontea.com/search/soup |archivedate=29 October 2014 |deadurl=yes |df=dmy-all }}</ref> In the 1950s in the United States, Lipton ran an advertisement campaign promoting [[French onion dip]] prepared at home using Lipton's French onion soup mix, thus helping to popularize [[chips and dip]].<ref name="Oxford">{{cite book |url=https://books.google.com/books?id=AoWlCmNDA3QC&pg=PA145 |title=The Oxford Companion to American Food and Drink |page=145 |via=Google Books |isbn=978-0-19-530796-2 |last=Smith |first=Andrew F. |date=May 2007}}</ref> After this time, many new commercially produced varieties of dips (numbering in the hundreds) were created and produced in the U.S.<ref name="Oxford"/>

Lipton Yellow Label has been sold since 1890, when Sir [[Thomas Lipton]] created the first version of the Yellow pack with a red Lipton shield, which to this day typifies the Lipton Yellow Label brand. It is sold in 150 countries worldwide.<ref>{{cite web|url=http://www.lipton.com/en_en/#Lipton%20history-0,68|title=Lipton Tea|publisher=Lipton Tea|accessdate=29 October 2014}}{{dead link|datedeadurl=Octoberyes|archiveurl=https://web.archive.org/web/20120920021708/http://www.lipton.com/en_en/#Lipton%20history-0,68|archivedate=20 2017September 2012|df=dmy-all}}</ref> Lipton Yellow Label is a [[Tea blending and additives|blend]] of several types of tea.