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'''Caffeine''' is a social broadcasting platform ([[live streaming]]) that delivers live, interactive content at the intersection of [[gaming]] , [[sports]] , and [[entertainment]] . Caffeine has raised $146 million to date from investors in 3 rounds led by [[21st Century Fox]], [[Andreessen Horowitz|Andreesen Horowitz]], and [[Greylock Partners]]. Most recently, Caffeine secured a $100 million investment in September 2018 from [[21st Century Fox]] with chairman [[Lachlan Murdoch]] joining Caffeine’s board, as well as the creation of a newly formed joint venture called Caffeine Studios.<ref>{{Cite web|url=https://digiday.com/media/caffeine-fox-backed-twitch-gaming-creators/|title=Gaming creators are warming up to Fox-backed Twitch competitor Caffeine|last=Flynn|first=Kerry|date=2019-01-23|website=Digiday|language=en-US|access-date=2019-10-23}}</ref> The studio produces exclusive gaming, esports, sports, and live entertainment content that is streamed to Caffeine’s audience.<ref>{{Cite web|url=https://variety.com/2018/digital/news/21st-century-fox-caffeine-investment-100-million-1202927111/|title=21st Century Fox Invests $100 Million in Social Live-Streaming Startup Caffeine|last=Roettgers|first=Janko|last2=Roettgers|first2=Janko|date=2018-09-05|website=Variety|language=en|access-date=2019-10-23}}</ref>
Both Caffeine and [[Twitch (service)|Twitch]] partnered with celebrities to host pre-game celebrations for [[Super Bowl 2020]].<ref name="theverge-SB2020">{{cite web |last1=Stephen |first1=Bijan |title=Twitch and Caffeine are hosting their own Super Bowls before the big game |url=https://www.theverge.com/2020/1/30/21113737/twitch-caffeine-super-bowl-nfl-fortnite-tournament-live-shows?utm_source=Triggermail&utm_medium=email&utm_campaign=Post%20Blast%20bii-digital-media:%20Twitch%2C%20Caffeine%20capitalize%20on%20Super%20Bowl%20LIV%20%7C%20eMarketer%20estimates%20Netflix%27s%20share%20of%20daily%20time%20spent%20with%20digital%20video%20in%20the%20US%20will%20dip%20for%20the%20first%20time%20in%202020%20%7C%20Facebook%20ad%20revenue%20growth%20slows&utm_term=BII%20List%20DMedia%20ALL |website=The Verge |accessdate=23 February 2020 |language=en |date=30 January 2020}}</ref> Caffeine signed [[JuJu Smith-Schuster]], [[Offset (rapper)|Offset]] <ref name="theverge-SB2020" />
In February of 2020 Caffeine signed a multi-year contract with [[Drake (musician)|Drake]].<ref name="theverge-drake">{{cite web |last1=Stephen |first1=Bijan |title=Drake signs a "multiyear partnership" with live-streaming platform Caffeine |url=https://www.theverge.com/2020/2/11/21131381/drake-partnership-caffeine-ultimate-rap-league-streaming |website=The Verge |accessdate=23 February 2020 |language=en |date=11 February 2020}}</ref> The rapper will have his own channel but will also bring [[Ultimate Rap League]] to the streaming platform.<ref name="theverge-drake" />
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