'''Macworld/iWorld''' was an information technology trade show with conference tracks dedicated to the [[Apple Inc.|Apple]] [[Macintosh ]] platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conference & Exposition'', the gathering dates back to 1985. ▼{{advert|date=December 2018}}
▲'''Macworld/iWorld''' was an information technology trade show with conference tracks dedicated to the [[Apple Inc.|Apple]] [[Macintosh]] platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conference & Exposition'', the gathering dates back to 1985.
''[[Macworld]]'' was the most widely read Macintosh magazine in North America and a trademark of [[Mac Publishing]], a wholly owned subsidiary of International Data Group. The event was produced by [[IDG World Expo]], also an IDG subsidiary.
The conference tracks are taught by leaders in their respective fields and require large admission fees. They last for a few more days than the Expo, which runs generally three or four days. Attendees can visit the exhibits, set up by hardware manufacturers and software publishers that support the Macintosh platform.
The first Macworld Expo occurred in 1985 in [[San Francisco, California|San Francisco]]. The conference itself was created by Peggy Kilburn,<ref>{{cite web|url=http://www.peggykilburn.com/whatwevedone.html|title=What we've done|last=Kilburn|first=Peggy|access-date=2009-04-26}}</ref> who helped to increase the size and profit of the event during her tenure (1985–1999). Among the speakers recruited by Kilburn were [[David Pogue]], [[Steve Case]], [[Bob LeVitus]], as well as representatives from [[BMUG]], [[LaserBoard]], and other major user groups. ▼
▲The first Macworld Expo occurred in 1985 in [[San Francisco , California|San Francisco]]. The conference itself was created by Peggy Kilburn, <ref>{{cite web|url=http://www.peggykilburn.com/whatwevedone.html|title=What we've done|last=Kilburn|first=Peggy|access-date=2009-04-26}}</ref> who helped to increase the size and profit of the event during her tenure (1985–1999). Among the speakers recruited by Kilburn were [[David Pogue ]], [[Steve Case ]], [[Bob LeVitus ]], as well as representatives from [[BMUG ]], [[LaserBoard ]], and other major user groups.
The San Francisco event has always been held at the [[Moscone Center]]. The Expo was also held in Brooks Hall near the San Francisco Civic Center from 1985 until 1993, when the expansion of Moscone Center allowed the show to be consolidated in one location. ▼
▲The San Francisco event has always been held at the [[Moscone Center ]]. The Expo was also held in Brooks Hall near the San Francisco Civic Center from 1985 until 1993, when the expansion of Moscone Center allowed the show to be consolidated in one location.
Until 2005, the [[United States|U.S.]] shows were held semiannually, with a January show in San Francisco and an additional summer show held in the Eastern US. The later event was held initially in [[Boston, Massachusetts|Boston]] at the Bayside Expo & Executive Conference Center, later expanding with a dual presence at the [[Seaport Hotel and Seaport World Trade Center|World Trade Center Boston]]. From 1998 to 2003 it took place in New York City's [[Jacob K. Javits Convention Center]]. The 2004 and 2005 summer shows, retitled ''Macworld Conference & Expo'' took place in Boston, although without Apple's participation. Other companies followed Apple's lead, canceling or reducing the size of their own exhibits, which resulted in reduced attendance compared with previous Macworld conferences. On 16 September 2005, IDG announced that no further summertime shows would be held in NYC or in Boston.<ref>{{cite news|url=http://news.zdnet.com/2100-9595_22-144684.html|title=IDG pulls plug on Macworld Boston|last=Fried|first=Ina|date=2005-09-16|work=ZDNet|publisher=CBS Interactive|access-date=2009-04-26}}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> ▼
▲Until 2005, the [[United States|U.S. ]] shows were held semiannually, with a January show in San Francisco and an additional summer show held in the Eastern US. The later event was held initially in [[Boston , Massachusetts|Boston]] at the Bayside Expo & Executive Conference Center, later expanding with a dual presence at the [[Seaport Hotel and Seaport World Trade Center|World Trade Center Boston ]]. From 1998 to 2003 it took place in New York City's [[Jacob K. Javits Convention Center ]]. The 2004 and 2005 summer shows, retitled ''Macworld Conference & Expo'' took place in Boston, although without Apple's participation. Other companies followed Apple's lead, canceling or reducing the size of their own exhibits, which resulted in reduced attendance compared with previous Macworld conferences. On 16 September 2005, IDG announced that no further summertime shows would be held in NYC or in Boston. <ref>{{cite news|url=http://news.zdnet.com/2100-9595_22-144684.html|title=IDG pulls plug on Macworld Boston|last=Fried|first=Ina|date=2005-09-16|work=ZDNet|publisher=CBS Interactive|access-date=2009-04-26}}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
The show has also taken place in other cities:
* A Tokyo show, produced by [[IDG World Expo Japan]], was held at [[Makuhari Messe]] and moved to [[Tokyo Big Sight]] in 2002.
* Macworld Expo Summit, a version of the show targeted at U.S. government customers, was held at the [[Washington Convention Center]] in Washington, D.C. as late as 1994.
* In 2004, Macworld UK, part of the IDG UK division of IDG, created two ''Macworld Conference'' events on its own: one standalone conference, and one conference adjoining the [[MacExpo]] trade show in London.
Since 1997, the show has been known for its keynote presentations (sometimes called "[[Stevenote]]sStevenotes") delivered by [[Apple Inc.|Apple]] [[CEO]] [[Steve Jobs]].
===1987===
The 1987 Boston Macworld Expo was held on August 11–13. The most significant product introduction at the show was [[Bill Atkinson]]'s [[HyperCard]]. More than 3,000 copies of the software were handed out. [[MultiFinder]], [[Apple File Exchange]], the [[ImageWriter LQ]], [[EtherTalk]], [[AppleShare PC]] and the AppleFax Modem were among Apple's product announcements. Promoters estimated 40,000 people attended the show. [[MacUser]]'s review of the show concluded positively, saying that it was "revealing, exhilarating, and disappointing. While the Mac is clearly becoming the business machine of choice through much of corporate America, the show didn't have the sterile atmosphere that pure business trade shows have. Most of the time it was plain outright exciting. And the promise of the future that was always in the air was wholly positive."<ref>{{cite web
| url = https://archive.org/stream/MacUser8711November1987/MacUser_8711_November_1987#page/n173/mode/2up
| title = The Spirit of Boston '87
| magazine = MacUser
| date = November 1987
| first = Steven
| last = Bobker
}}</ref>
===1988===
The San Francisco Macworld was attended by 45,000 people and had 400 exhibits; Apple's primary announcement for this show was a new family of [[LaserWriter]] printers.<ref>{{cite magazine
| url = https://archive.org/stream/MacWorld_8804_April_1988#page/n47/mode/2up
| title = What's in a show?
| date = April 1988
| pages = 47–54
| magazine = Macworld Magazine
| author = Jerry Borrell
}}</ref>
===1991===
| magazine = InfoWorld
| page = 1
}}</ref> preceding Apple's own introduction of the [[PowerBook]] by a couple of months.
===1995===
Macworld Expo took place in three locations: San Francisco (January 4–7), Washington DC (April 26–28), and Boston (August 8–11).<ref>{{cite bookApple introduced the "Power Surge" line of Power Macintosh computers at the Boston show, consisting of the Power Macintosh 8500, 7500 and 7200.
| url = https://books.google.com/books?id=EHLUyBTpPxgC&q=1995+macworld+expo&pg=PA184
| date = 1995
| publisher = World Trade Press
| title = USA Business: The Portable Encyclopedia for Doing Business with the United States
| isbn = 978-1885073013
}}</ref> Apple introduced the "Power Surge" line of [[Power Macintosh]] computers at the Boston show, consisting of the [[Power Macintosh 8500]], [[Power Macintosh 7500|7500]] and [[Power Macintosh 7200|7200]].<ref name=infoworld19950807>{{cite magazine
| url = https://archive.org/stream/Infoworld-1995-08-07#page/n89/mode/2up
| title = Apple's PCI risk
| publisher = InfoWorld Magazine
| pages = 1, 80
| date = August 7, 1995
| first = Anita
| last = Epler
}}</ref>
===1997===
During Macworld in San Francisco, a focus in CEO [[Gil Amelio]]'s keynote was Apple's recently-announced purchase of [[NeXT]], which would include the return of company co-founder Steve Jobs in an advisory role, and the adaptation of its [[NeXTSTEP]] operating system into a future release of Mac OS codenamed "[[Rhapsody (operating system)|Rhapsody]]".<ref name="MacExpo97">{{cite web|date=7 January 1997|title=Apple Announces Future Macintosh Operating System (OS) Strategy and Road Map|url=http://product.info.apple.com/pr/press.releases/1997/q2/970107.pr.rel.macos.html|url-status=dead|archive-url=https://web.archive.org/web/19990116231607/http://product.info.apple.com/pr/press.releases/1997/q2/970107.pr.rel.macos.html|archive-date=16 January 1999|access-date=15 February 2015|website=Apple.com|publisher=Apple Computer, Inc.}}</ref> The signature hardware announcement of the show was the [[Twentieth Anniversary Macintosh]], a limited edition model designed to mark the 20th anniversary of the founding of Apple Computer.<ref>{{Cite web|title=Slicing and Dicing the Future of Apple|url=https://archive.nytimes.com/www.nytimes.com/library/cyber/week/012697apple.html|url-status=live|access-date=2021-05-09|website=The New York Times}}</ref>
That August, Macworld in Boston featured Steve Jobs' first appearance at the exhibition as interim CEO,<ref name="interim CEO">{{Cite news|date=September 17, 1997|title=Apple Formally Names Jobs as Interim Chief|work=The New York Times|url=https://www.nytimes.com/library/cyber/week/091797apple.html|access-date=June 27, 2011}}</ref> and came on the heels of the release of [[Mac OS 8]]. During his keynote, Jobs notably announced that Apple had reached several agreements with [[Microsoft]] to ensure the company's stability, which included an agreement to settle patent disputes with Microsoft over its [[Microsoft Windows|Windows operating system]] (including [[Cross-licensing|patent cross-licensing]] agreements), a $150 million stock investment in the company by Microsoft, a commitment for Microsoft to develop versions of [[Microsoft Office|Office]] for Macintosh for the next five years (beginning with the upcoming [[Office 98]]), and an agreement to ship [[Internet Explorer for Mac|Internet Explorer]] as the default web browser on future releases of Mac OS (with [[Netscape (web browser)|Netscape]] still available as an option alongside it). Microsoft co-founder [[Bill Gates]] made a remote appearance to acknowledge the partnerships, which was infamously met with a shower of [[Booing|boos]] from the audience.<ref name=":0">{{cite web|date=Oct 2010|title=MacWorld Boston 1997 – Steve Jobs returns – Bill Gates appeares on-screen|url=http://www.mac-history.net/apple-history-tv/2008-07-19/macworld-boston-1997-steve-jobs-returns-bill-gates-appeares-on-screen|access-date=19 Mar 2015|work=Mac History}}</ref><ref name="Microsoft investment">{{cite web|date=August 6, 1997|title=Microsoft to invest $150 million in Apple|url=http://news.cnet.com/2100-1001-202143.html|url-status=live|archive-url=https://web.archive.org/web/20111111011342/http://news.cnet.com/2100-1001-202143.html|archive-date=2011-11-11|access-date=November 26, 2012|website=CNET News|publisher=CNET News}}</ref><ref>{{Cite web|title=Microsoft, Apple Join Forces -- Disbelief, Boos Greet Today's Stunning Announcement At Macworld Expo|url=https://archive.seattletimes.com/archive/?date=19970806&slug=2553374|url-status=live|access-date=2021-05-09|website=The Seattle Times}}</ref>
Jobs argued that he wanted to abandon the notion of Microsoft and Apple needing to be rivals, explaining that "we have to embrace a notion that for Apple to win, Apple has to do a really good job. And if others are going to help us that's great, because we need all the help we can get, and if we screw up and we don't do a good job, it's not somebody else's fault, it's our fault.".<ref name=":0" /><ref name="Microsoft investment" />
===1998===
During Macworld in San Francisco, Jobs discussed Apple's recent release of the [[Power Macintosh G3]] and [[PowerBook G3]], an agreement with [[CompUSA]] to establish "[[store-within-a-store]]" concepts devoted to its products, and the upcoming [[Mac OS 8.1]] update (which introduced the new [[HFS Plus|HFS+]] [[file system]], and support for [[Universal Disk Format|UDF]] disks) and [[QuickTime|QuickTime 3.0]]. Jobs revealed that the company was on track to achieve a profit of $45 million by the end of the quarter, buoyed by the [[PowerPC 7xx|G3]] Macs and the recent launch of the [[Apple Store|Apple online store]]. Microsoft also presented Internet Explorer 4.0 for Mac.<ref>{{Cite web|date=1998-02-15|title=Macworld '98: "Apple Is Coming Back"|url=https://www.dqindia.com/macworld-98-apple-is-coming-back/|access-date=2021-05-09|website=DATAQUEST|language=en-US}}</ref><ref>{{Cite web|date=1998-01-12|title=MacWorld highlights|url=https://www.itprotoday.com/windows-78/macworld-highlights|access-date=2021-05-09|website=IT Pro|language=en}}</ref>
At Macworld in New York in July, Jobs addressed Apple's return to growth and profitability (using a theme of the "Apple Hierarchy of Skepticism", inspired by [[Maslow's hierarchy of needs]]), and also showcased a number of [[Mac gaming|games being supported on Mac]]. He discussed aspects of the recently-announced [[IMac G3|iMac]] and [[PowerBook G3 series|PowerBook G3 Series]] (including new [[USB]] and , and announced that the iMac would be released August 15, 1998 release, and include a [[56K modem]] at launch rather than the previously-announced 33K unit. Jobs also revealed a roadmap for upcoming Mac OS releases, including the upcoming [[Mac OS 8.5]], a future update to Mac OS codenamed "[[Mac OS 9|Sonata]]" to be released in 1999, and that "Rhapsody" would be released as [[Mac OS X Server 1.0]] in 1999.<ref>{{Cite web|title=Macworld Expo NY 1998: The Keynote Address|url=https://www.cnet.com/news/macworld-expo-ny-1998-the-keynote-address/|url-status=live|access-date=2021-05-09|website=CNET|language=en}}</ref>
===1999===
| 