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Subscription services transmitted via analogue terrestrial television have also existed, to varying degrees of success. The most known example of such service in Europe is Canal+ and its scrambled services, which operated in [[Canal+|France]] from 1984 to the 2011 closedown of analogue television, [[Canal+ Spain|Spain]] from 1990 to 2005 and [[Canal+ Premium|Poland]] from 1995 to 2001. Some U.S. television stations launched pay services (known simply as "subscription television" services) such as [[SuperTV]], [[Wometco Home Theater]], [[PRISM (TV channel)|PRISM]] (which principally operated as a cable service, only being simultaneously carried over-the-air for a short time during the 1980s, and unlike other general-interest pay services accepted outside advertising for broadcast during its sports telecasts), [[Preview (subscription service)|Preview]], [[SelecTV USA|SelecTV]] and [[ONTV (pay TV)|ONTV]] in the late 1970s, but those services disappeared as competition from cable television expanded during the 1980s.
In some countries, the launch of [[digital terrestrial television]] has meant that pay television has become increasingly popular in countries with regular antennas. The UK's original DTT service, ONdigital (later rebranded as [[ITV Digital]]), provided both free-to-air channels and a selection of pay channels; however, it infamously suffered many problems and went under in 2002. The replacement DTT service, [[Freeview (UK)|Freeview]], does not have any pay services available. Conversely, even as [[Cord-cutting]] by pay television subscribers due to price increases resulting from rising carriage fees and as the use of [[digital subchannel|digital multicasting]] by terrestrial broadcasters has increased since the late 2000s, there have not been any attempts to launch new over-the-air pay services in North America, aside from the short-lived [[USDTV]] and, to an extent, the short-lived [[MovieBeam]] service (which used digital multicasting to assist subscribers in purchasing and downloading movies). However, as of 2020, a service called Evoca TV has been launched in markets including Boise and Denver, providing an [[ATSC 3.0]] based service, combined with an internet connection, offering 80 channels.<ref>{{Cite web |last=Munson |first=Ben |date=2020-04-02 |title=Evoca is not like the other TV services |url=https://www.fiercevideo.com/video/evoca-not-like-other-tv-services |access-date=2022-03-15 |website=Fierce Video |language=en}}</ref><ref>{{Cite web |
In [[Australia]], [[Foxtel]], [[Optus Television]] and [[TransACT]] are the major pay television distributors, all of which provide cable services in some [[metropolitan area]]s, with Foxtel providing satellite service for all other areas where cable is not available. [[Austar]] formerly operated as a satellite pay service, until it merged with Foxtel and [[SelecTV (Australian television)|SelecTV]]. The major distributors of pay television in New Zealand are [[Sky Network Television]] on satellite and [[Vodafone New Zealand|Vodafone]] on cable.
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