Toast'em Pop Ups: Difference between revisions

In 1963, [[Post Holdings|Post]] invented a way to keep moist foods from spoiling, by using foil or [[Mylar]] wrappers. They initially used this for wet dog food, sold under the name Gaines Burgers. In February 1964, Post announced they would soon release a new breakfast pastry using this method, which they named '''Country Squares'''. However, the announcement came well ahead of the company's ability to produce and distribute the product, during which time rival [[Kellogg's]] was able to release their new product, [[Pop Tarts]]. <ref>{{cite web| url=http://www.arcamax.com/trivia/s-94657-350268 |title=Trivia&nbsp;— How long have we been munching on Pop-Tarts?| website= arcamax.com |publisher=[[ArcaMax Publishing]] |date=July 17, 2006 |access-date=October 8, 2009 |archive-url=https://web.archive.org/web/20080122024916/http://www.arcamax.com/trivia/s-94657-350268 |archive-date=January 22, 2008 |url-status=dead}}</ref>

Country Squares sold very poorly compared to Pop Tarts, and Post changed the product's name to Toast'em Pop Ups in 1965. In 1971, Post sold the rights to the name and product to the Schultz and Burch Biscuit Company, which still produces Toast'em Pop Ups today.<ref>{{cite webnews |last=Hymon url|first=Steve |date=September 25, 1994 |url=https://www.chicagotribune.com/news/ct-xpm-1994-09-25-9409250345-story.html | title =Toasting TOASTINGan AN ICONIcon – Chicago Tribune | website newspaper= [[Chicago Tribune]] |archive-url=https://web.archive.org/web/20211109185714/https://www.chicagotribune.com/news/ct-xpm-1994-09-25-9409250345-story.html |archive-date=November 9, 2021 |url-status=dead}} </ref>