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===Campaign===
Despite the state's [[1976 United States presidential election|Republican lean]] in the presidential race, Williams was the heavy favorite for re-election due to his personal popularity. On a campaign stop in late October, [[Walter Mondale]] called Williams “the most popular Senator in Washington.”<ref name=nyt10.27>{{cite news|title=Norcross Has a Hard Job Against Williams|last=Sullivan|first=Joseph F.|work=The New York Times |date=27 Oct 1976|url=https://www.nytimes.com/1976/10/27/archives/norcross-has-a-hard-job-against-williams.html|access-date=4 Aug 2022}}</ref>
Norcorss ran on a moderate platform, calling for adjustments to [[Medicare (United States)|Medicare]] to ensure “more preventive care and less need for institutionalization” and expanded access to [[Social Security (United States)|Social Security]] benefits for high earners. He attempted to appeal to urban voters by calling for tax deductions for mass transit and an expanded loss deduction for small business owners who were victims of crime.<ref name=nyt10.27/>
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