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At the 2015 Paris COP21 climate conference, the collective known as [[Brandalism]] installed 600 posters that attacked what they perceived as the hypocrisy of corporate sponsors.<ref name="cnn.com">{{Cite web |date=23 March 2018 |title=The hackers using street ads to protest |url=https://edition.cnn.com/style/article/subvertising-ads-posters-billboards/index.html}}</ref>
In 2017, Brandalism and other groups of subvertisers founded the collective Subvertisers International.<ref>{{Cite web |first=Kieron |last=Monks |title='Subvertising' hackers are using street ads to protest |url=https://www.cnn.com/style/article/subvertising-ads-posters-billboards/index.html |access-date=2020-08-15 |website=CNN |language=en}}</ref> Using billboard hacking and other forms of subvertising, they promote the idea that advertising creates unhealthy body images, impacts democracy negatively, and sustains a culture of [[consumerism]] that takes a heavy toll on the planet.
Around 2018, a group in London called Legally Black changed the race of the characters in Harry Potter posters from white to black.<ref name="cnn.com" />
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