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Going in the opposite direction, Chrysler pushed into the luxury market by marketing the luxury [[Imperial (automobile)|Imperial]] as a separate make and division starting in 1955. To make room for the new make, Chrysler began expanding downward, while Dodge began expanding upward, with larger and more luxurious models. Both Chrysler and Dodge began eating into DeSoto's already small market, and Chrysler's upper management did nothing to stop them.
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[[File:De Soto AS 700 Dump truck turkey 1989.jpg|thumb|Although it was discontinued, the DeSoto brand continued to be used on Turkish Askam trucks, such as this AS700 model]]
Chrysler Corporation introduced the DeSoto brand of trucks in 1937 to provide a greater number of sales outlets overseas for the American-built [[Dodge]] and [[Fargo (truck)|Fargo]] commercial vehicles. The DeSoto brand was [[badge engineering|badge-engineered]] sporadically on Dodge trucks made in Argentina by its [[Chrysler Fevre Argentina|Chrysler local subsidiary]] (for the D-100 and the D-400<ref>{{Cite web|url=http://camionargentino.blogspot.com.ar/2014/01/de-soto-400.html|title=Camión Argentino: De Soto D-400|date=26 June 2014}}</ref> since 1960 to 1965), Australia, Spain, Turkey and the United Kingdom.
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