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The company was incorporated as Fitch & Son Ltd in 1908, the same year that one of the families most famous members was born, the philanthropist [[Marc Fitch]]. In 1909 a fraud case was brought involving Fitch & Son at the Old Bailey. A former member of staff, Frederick Crocker, who had been dismissed by Edwin & Stanley Finch for reputedly using company funds to do his own business deals, was found guilty of purchasing lard from the Morris Beef Company using Fitch & Son paperwork and selling the goods on.<ref name=oldbaileyonline>[https://www.oldbaileyonline.org/browse.jsp?id=t17161105-83-off429&div=t19090112-18 Old Bailey Proceedings Online] (www.oldbaileyonline.org, version 7.2, 27 January 2018), January 1909, trial of BOWMAN, Frederick (45, baker) CROCKER, Frederick (42, cheesemonger) (t19090112-18).</ref>
During the 1940s and 50s, the company grew further into different areas of the food industry. In 1941 it purchased Hales Home Bakery (Clevedon) Ltd from its owner Frank Hale.<ref name=keevil/> This was followed up by purchasing Far Famed Cake Company in 1950 from Meridith & Drew<ref name=keevil/> and the John Trent company in 1962,<ref>{{cite journal|url=https://books.google.co.uk/books?id=78rbAXiKcOkC&q=%22john+trent%22+fitch+%26+co&dq=%22john+trent%22+fitch+%26+co&hl=en&newbks=1&newbks_redir=0&source=gb_mobile_search&sa=X&ved=2ahUKEwiQgIa5u-SAAxWHwAIHHc8nAnEQ6AF6BAgKEAM#%22john%20trent%22%20fitch%20&%20co|title=Takeover news|journal=The Statist|date=1962|volume=176|page=176}}</ref> merging them to form Hales Trent Cakes in 1962.<ref>{{cite periodical|url=https://books.google.co.uk/books?id=BlkkAQAAIAAJ&q=Hales+Trent+Cakes+lyons&dq=Hales+Trent+Cakes+lyons&hl=en&newbks=1&newbks_redir=0&source=gb_mobile_search&sa=X&ved=2ahUKEwiB-uDlvOSAAxWozwIHHV87DyE4ChDoAXoECAsQAw#Hales%20Trent|title=Bakery News|periodical=Time & Tide|volume=45|date=1964|page=44}}</ref> The company was sold in 1974 to [[J. Lyons and Co]].<ref>kzwp.com</ref><ref name=evo/>
It also expanded into the butchery market, first buying [[Keevil and Keevil]], a Smithfields meat seller, before buying the Layton & Burkett group in 1950, and expanding the business by purchasing several other London butcher chains. Fitch & Co merged with Lovell & Christmas Ltd, Europe's most important dairy company in 1958 to form Fitch Lovell.<ref>{{cite periodical|title=Lovell & Christmas merge with Fitch|periodical=Food|date=1958|page=360}}</ref><ref>{{cite periodical|title=Fitch Lovell profits news|periodical=Investors Chronicle|volume=219|page=825|date=1963}}</ref>
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