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The channel was launched on 11 August 2001 with [[Manchester City F.C.|Manchester City]] v [[Watford F.C.|Watford]] in the [[Football League First Division|First Division]]<ref>{{cite web|title=Part Thirteen: "We've Got All the Football"|url=http://www.offthetelly.co.uk/oldott/www.offthetelly.co.uk/index2d19.html?page_id=552|work=offthetelly.co.uk|first=Steve|last=Williams|date=March 2008|access-date=28 November 2015}}</ref> as the game shown. The channel was also available on [[Virgin Media|NTL]] cable in addition to ITV Digital.<ref>{{Cite news|date=9 August 2001|title=ITV Sport's support is thin on the ground|work=Marketing Week|url=https://www.marketingweek.com/itv-sports-support-is-thin-on-the-ground/|access-date=6 May 2021}}</ref> However it did not broadcast on Sky<ref>{{cite news|url=https://www.theguardian.com/media/2002/jan/16/ITV.broadcasting|title=ITV Digital's question of sport|last=Milmo|first=Dan|date=16 January 2002|work=The Guardian}}</ref><ref>{{cite news|url=https://www.theguardian.com/media/2002/jan/29/bskyb.broadcasting|title=ITV Sport 'wanted £80m for Sky carriage'|last=Deans|first=Jason|date=29 January 2002|work=The Guardian}}</ref> or on [[Telewest]].
Two spin-off channels titled called '''ITV Sport Plus''' and '''ITV Sport Select''' were also available as ITV Digital exclusives. ITV Sport Select showed the on-demand [[Premier League]] football matches from [[Sky Sports]] and ITV Sport Plus was available without charge to allow viewers to watch a match or sport event if there was a scheduling conflict.<ref>{{Cite web|last=Wilkes|first=Neil|date=4 July 2001|title=ITV Sport Channel announces schedule|url=https://www.digitalspy.com/tv/a3249/itv-sport-channel-announces-schedule/
===Closure===
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