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In 1984,<ref name="suburb">[https://www.powells.com/locations/powells-books-at-cedar-hills-crossing Powell's Books at Cedar Hills Crossing] {{webarchive|url=https://web.archive.org/web/20070227132702/http://www.powells.com/info/places/beavertoninfo.html|date=February 27, 2007}} from the company's website. Retrieved 2012-07-14.</ref><ref name="oreg-25nov84">"Loehmann's Plaza gains 85 percent occupancy". (November 25, 1984). ''The Sunday Oregonian'', p. D11.</ref> Powell's opened its first branch store, in a suburban shopping center named Loehmann's Plaza<ref name=oreg-25nov84/> (later renamed Cascade Plaza),<ref name="oreg-2june87">"Beaverton retail mall rechristened". (June 2, 1987). ''The Oregonian'', p. D8.</ref> near [[Washington Square (Oregon)|Washington Square]]. The new branch was not a replica of its City of Books location; Powell was concerned that the "edgy" neighborhood of its headquarters location was limiting its customer base, so the new store was "fairly fancy" with white shelving, a tile floor, and banners over the aisles.<ref name="pandw2010" /> It was also four times the size of the typical chain bookstore.<ref name="funduni" />
A travel bookstore was established in 1985 on [[Pioneer Courthouse Square]], and other stores followed, one a year for the next few years.<ref name="pandw2010" /> By the early 1990s, Powell's bookstores were part of the resurgence of the [[independent bookstore]], which collectively made 32
Powell's established its Internet presence in 1993, beginning with email and [[File transfer protocol|FTP]]-based access to its technical bookstore; it has since expanded to incorporate fiction and other genres as a traditional [[ecommerce]] site.<ref>[https://www.powells.com/info/about-us History of Powells.com] {{webarchive|url=https://web.archive.org/web/20120716182907/https://www.powells.com/info/details.html |date=July 16, 2012 }} from its website</ref> Their website was established in 1994, before [[Amazon.com]], and has contributed substantially to the chain's recent growth.<ref>{{Cite news |last=Baker |first=Lisa |date=March 19, 2004 |title=Powell's success story adds a chapter |work=[[Portland Tribune]] |url=http://thevig.portlandtribune.com/news/print_story.php?story_id=23515 |access-date=2012-08-27}}{{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
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