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The process of getting into drag or into character can take hours. A drag queen may aim for a certain style, celebrity impression, or message with their look. Hair, make-up, and costumes are the most important essentials for drag queens.<ref>{{cite web |url=http://www.dukechronicle.com/articles/2002/10/03/dude-diva-how-become-drag-queen |title=Dude to Diva: How to Become a Drag Queen | The Chronicle |publisher=Dukechronicle.com |access-date=1 March 2014 |archive-url=https://web.archive.org/web/20140307024947/http://www.dukechronicle.com/articles/2002/10/03/dude-diva-how-become-drag-queen |archive-date=7 March 2014 |url-status=dead }}</ref> Drag queens tend to go for a more exaggerated look with a lot more makeup than a typical woman would wear.
Some people do drag simply as a means of self-expression,<ref name="pt"/><ref>{{cite web |url=https://www.mlive.com/news/grand-rapids/index.ssf/2015/05/drag_queens_find_form_of_self-.html |title=Performing in drag is all about self-expression for some West Michigan men |last=Jackson |first=Angie |date=20 May 2015 |access-date=7 August 2018 |archive-url=https://web.archive.org/web/20150523024456/http://www.mlive.com/news/grand-rapids/index.ssf/2015/05/drag_queens_find_form_of_self-.html |archive-date=23 May 2015 |url-status=live }}</ref> but often drag queens (once they have completed a look) will go out to clubs and bars and perform in a "drag show
Many parts of the drag show, and of the drag queens' other intellectual properties, cannot be protected by intellectual property law. To substitute the lack of legal protection, drag queens revert to social norms in order to protect their intellectual property.<ref name="JustBeAQueen">{{cite journal|last1=Sarid|first1=Eden|title=Don't Be a Drag, Just Be a Queen – How Drag Queens Protect their Intellectual Property without Law|journal=Florida International University Law Review|date=2014|volume=10|issue=1|url=http://ecollections.law.fiu.edu/cgi/viewcontent.cgi?article=1242&context=lawreview|access-date=8 April 2016|archive-url=https://web.archive.org/web/20160416223539/http://ecollections.law.fiu.edu/cgi/viewcontent.cgi?article=1242&context=lawreview|archive-date=16 April 2016|url-status=live}}</ref>
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