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Cadbury's [[Milk Tray]] was first produced in 1915 and continued in production throughout the remainder of the [[First World War]]. More than 2,000 of Cadbury's male employees joined the Armed Forces and to support the war effort, Cadbury provided clothing, books and chocolate to soldiers. After the war, the [[Bournville]] factory was redeveloped and mass production began in earnest.
In 1919 Cadbury merged with [[J. S. Fry & Sons]], another leading British chocolate manufacturer, resulting in the integration of well-known brands such as [[Fry's Chocolate Cream]] and [[Fry's Turkish Delight]].<ref name=Jones /><ref name=Morck /> The company was registered as British Cocoa and Chocolate on May 19, 1919. After the merger, the Cadburys held 54.56% of the company's ordinary shares, as well as six seats on the company board.<ref name=Morck /> In 1921, the many small Fry's factories around Bristol were closed down, and production was consolidated at a new factory in [[Somerdale Factory|Somerdale]], outside Bristol.<ref name=autogenerated4 />
In 1921, Cadbury established [[Cadbury's Claremont]], their first overseas factory in [[Hobart, Tasmania]], [[Australia]].
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