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'''South by Southwest''' ('''SXSW''') is an annual conglomeration of parallel [[film]], [[interactive media]], and [[music festival]]s and [[Convention (meeting)|conferences]] organized jointly that take place in mid-March in [[Austin, Texas]], United States. It began in 1987 and has continued growing in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. There was no in-person event in 2020 and 2021 as a result of the [[COVID-19 pandemic in Austin, Texas|COVID-19 pandemic in Austin]];<ref>{{Cite web|url=https://www.theverge.com/2020/3/6/21162247/sxsw-2020-cancelled-coronavirus-austin-texas-virus-fears-public-health-event|title=SXSW 2020 canceled due to coronavirus|last=Statt|first=Nick|date=March 6, 2020|website=The Verge|language=en|access-date=March 9, 2020|archive-date=March 12, 2020|archive-url=https://web.archive.org/web/20200312115702/https://www.theverge.com/2020/3/6/21162247/sxsw-2020-cancelled-coronavirus-austin-texas-virus-fears-public-health-event|url-status=live}}</ref><ref>{{Cite web|url=https://www.kvue.com/article/entertainment/events/sxsw/sxsw-austin-2020-cancelled-petition-coronavirus/269-3423a862-7cd7-49be-8125-41d84b8c6a13|title=SXSW canceled: Austin officials end 2020 festival amid coronavirus concerns|publisher=KVUE|date=March 6, 2020|access-date=March 9, 2020|archive-date=March 8, 2020|archive-url=https://web.archive.org/web/20200308172426/https://www.kvue.com/article/entertainment/events/sxsw/sxsw-austin-2020-cancelled-petition-coronavirus/269-3423a862-7cd7-49be-8125-41d84b8c6a13|url-status=live}}</ref> in both years there was a smaller online event instead.<ref>{{Cite web|url=https://www.sxsw.com/news/2020/announcing-sxsw-online-a-digital-experience-from-march-16-20-2021/|title=Announcing SXSW Online: A Digital Experience from March 16–20, 2021|last=Roberts|first=Jordan|date=October 6, 2020|publisher=SXSW|language=en|access-date=March 18, 2021|archive-date=March 17, 2021|archive-url=https://web.archive.org/web/20210317154148/https://www.sxsw.com/news/2020/announcing-sxsw-online-a-digital-experience-from-march-16-20-2021/|url-status=live}}</ref>
 
SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events.<ref>{{cite web |url=http://sxswedu.com/about/history |title=Sxsw Inc |publisher=Sxswedu.com |access-date=March 25, 2014 |archive-date=October 22, 2020 |archive-url=https://web.archive.org/web/20201022083850/https://www.sxswedu.com/about/history/ |url-status=live }}</ref> In addition to SXSW, the company runs the conference SXSW EDU and the SXSW Sydney festival (from 2023, in [[Sydney]], Australia) and co-runs [[North by Northeast]] in [[Toronto]]. It has previously run or co-run the events North by Northwest (1995–2001), West by Southwest (2006–2010), SXSW Eco (2011–2016), [[SXSW V2V]] (2013–2015), and the me Convention (2017–2019). In addition, a large number of other events, past and present, sometimes collectively referred to as "four-letter festivals", have been inspired by SXSW.<ref name="four-letter festivals" />