Throughout its time on air, football was the mainstay of the channel. In addition to live Football League coverage, the channel showed Saturday night primetime highlights from all three divisions. The [[UEFA Champions League]] coverage previously shown on ONsport moved to ITV Sport Channel to help to fill out the channel's schedule. As well as footballHowever, other sports weredid receive alsosome coveredcoverage, including [[ATP Masters Series]] tennis, snooker,<ref>{{cite news|url=https://www.theguardian.com/football/2001/aug/09/newsstory.sport|title=Billion-pound battle of the box - ITV sports channel takes on Sky in contest for armchair fans|last=Teather|first=David|date=9 August 2001|work=The Guardian}}</ref> British [[basketball]] and boxing from the United States. The channel also acquired secondary rights to European Cup [[rugby union]].
==Successor==
Eventually, inIn 2017, ITV would launch a similar channel by the name [[ITV Box Office]], showing [[pay-per-view]] boxing and wrestling events; that service also shut down shortly after in 2020.
