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After the poor reception at the Consumer Electronics Show, Nintendo revised their marketing strategy to position the system as more of a toy than video game system, [[History of the Nintendo Entertainment System#1985: Redesign as the Nintendo Entertainment System|redesigning it as the Nintendo Entertainment System]]. Expensive wireless technology was abandoned, and the light gun and wand device became the wired NES Zapper. Nintendo used their popular arcade games ''[[Duck Hunt]]'' and ''[[Hogan's Alley (video game)|Hogan's Alley]]'' to market the system as a [[gun game]] instead of a video game, and [[Nintendo Research & Development 1]] developed the [[R.O.B.]] (Robotic Operating Buddy) accessory toy.
In October 1985, the NES was [[History of the Nintendo Entertainment System#1985–1986: North American launch|launched in the New York City test market]],<ref name="wired"/><ref name="Ultimate History"/> bundled with the Control Deck, Zapper, R.O.B., two controllers, ''[[Duck Hunt]]'', and ''[[Gyromite]]''.<ref name="Ultimate History"/> In the full nationwide launch of June 1986, that bundle was rebranded as the Deluxe Set, and a cheaper bundle was launched with two controllers and ''[[Super Mario Bros.]]''. Now no longer being bundled with the system by default, the Zapper and R.O.B. began to be sold individually.<ref name="CEJune86">{{cite magazine |title=New Way to Buy Nintendo System |url=https://archive.org/details/computer-entertainer-5-3/page/12/mode/2up |magazine=[[Computer Entertainer]] |volume=5 |issue=3 |date=June 1986 |page=13 |via=[[Internet Archive]]}}</ref> Various other NES bundles were released over the years, several of which include the Zapper, such as the Action Set and Power Set.<ref name="CEJan88"/><ref name="CEJune88"/>
In January 1988, at the Winter Consumer Electronics Show, the orange Zapper revision was announced (as had been required by the Federal Toy Gun Law of 1987<ref name="Difficult"/><ref name="Shootings"/>) as part of the new Action Set bundle of the NES. The third-party Zapper game ''[[Freedom Force (1988 video game)|Freedom Force]]'' was also announced at the event.<ref name="CEJan88">{{cite magazine | magazine=[[Computer Entertainer]] | title=
==Accessories and third-party counterparts==
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