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"'''Super Shy'''" is a song by the South Korean girl group [[NewJeans]], featured as the first of three singles from their second [[extended play]], [[Get Up (EP)|''Get Up'']] (2023). ADOR, a division of [[Hybe Corporation]], released the song for [[download]] and [[Streaming media|streaming]] on July 7, 2023, alongside the [[prologue]] song "[[New Jeans (song)|New Jeans]]." Later, "Super Shy" was sent to [[contemporary hit radio]] in the United States through [[Interscope Records]] on August 15, 2023. It is a mix of [[liquid drum and bass]], [[Bubblegum music|bubblegum]], and [[Jersey club]], featuring a [[staccato]] [[Bass drum|kick drum]] pattern. Written by Gigi, [[XXX (music group)|Kim Dong-hyun]],
[[Erika de Casier]], Kristine Bogan, Frankie Scoca, and NewJeans member [[Danielle Marsh|Danielle]], it is about a [[Shyness|shy]] person who expresses their feelings to a [[Puppy love|crush]]. [[Music critics]] praised "Super Shy" for its innovative and captivating production. Many publications including ''[[NME]]'', ''[[The Guardian]]'', [[Pitchfork (website)|''Pitchfork'']], and ''[[Rolling Stone]]'' ranked the song in their 2023 year-end lists. The single was NewJeans' third number-one hit on the South Korean [[Circle Digital Chart]]. It also reached number one on the Singaporean chart and on [[Billboard (magazine)|''Billboard'']]'s [[Hits of the World]] charts for Hong Kong, Malaysia, and Taiwan. Elsewhere, it became the group's best-charting song on the [[Billboard Global 200|''Billboard'' Global 200]] peaking at number two and on charts of several countries including the United Kingdom and the US [[Billboard Hot 100|''Billboard'' Hot 100]].
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Following the release of their first [[Single (music)|single album]], [[OMG (single album)|''OMG'']], in January 2023, [[Hybe Corporation#Labels|ADOR]] CEO and creative director [[Min Hee-jin]] revealed in an interview with ''[[Cine21]]'' that NewJeans was preparing a new album.<ref>{{cite magazine |last=Lim |first=Soo-yeon |date=January 21, 2023 |title=[인터뷰] 민희진 어도어 대표 ① '나는 공식을 깨고 싶은 사람' |trans-title=[Interview] Min Hee-jin, CEO of ADOR ① 'I'm a person who wants to break the formula' |url=http://m.cine21.com/news/view/?mag_id=101903 |url-status=live |archive-url=https://web.archive.org/web/20230121092217/http://m.cine21.com/news/view/?mag_id=101903 |archive-date=January 21, 2023 |access-date=June 21, 2023 |magazine=[[Cine21]] |language=ko}}</ref> In April 2023, Min stated in an interview with ''[[Billboard (magazine)|Billboard]]'' that the group had finished recording in early April.<ref>{{cite magazine |last=Kim |first=Soy |date=April 24, 2023 |title=K-Pop star to watch: NewJeans |url=https://www.billboard.com/music/pop/newjeans-kpop-star-profile-1235310398/ |url-status=live |archive-url=https://web.archive.org/web/20230502145602/https://www.billboard.com/music/pop/newjeans-kpop-star-profile-1235310398/ |archive-date=May 2, 2023 |access-date=June 20, 2023 |magazine=[[Billboard (magazine)|Billboard]]}}</ref> South Korean media outlets reported that the album would be released in July 2023, preceded by a prerelease track set to be released on July 7.<ref>{{cite news|url=https://koreajoongangdaily.joins.com/2023/05/23/entertainment/kpop/NewJeans-ADOR-HYBE/20230523141202674.html|title=NewJeans' new album currently in works, agency says|last=Cho|first=Yong-jun|date=May 23, 2023|access-date=June 21, 2023|archive-date=June 18, 2023|archive-url=https://web.archive.org/web/20230618060458/https://koreajoongangdaily.joins.com/2023/05/23/entertainment/kpop/NewJeans-ADOR-HYBE/20230523141202674.html|url-status=live}}</ref> In June 2023, ADOR announced that NewJeans would release their second extended play, ''[[Get Up (EP)|Get Up]]'', on July 21, 2023,<ref>{{cite magazine|url=https://www.nme.com/news/music/newjeans-mini-album-get-up-release-date-teasers-3457710|title=Hear a preview of NewJeans' sophomore mini-album 'Get Up'|last=Ziwei|first=Puah|date=June 19, 2023|magazine=[[NME]]|access-date=June 21, 2023|archive-date=June 19, 2023|archive-url=https://web.archive.org/web/20230619114228/https://www.nme.com/news/music/newjeans-mini-album-get-up-release-date-teasers-3457710|url-status=live}}</ref> which would feature six songs. These include the triple title tracks "Super Shy", "[[ETA (song)|ETA]]", and "[[Cool with You|Cool With You]]",<ref>{{Cite web |last=Ji |first=Min-kyung |date=July 1, 2023 |title=뉴진스 ‘OMG’, 스포티파이 스트리밍 4억 돌파..신드롬 |trans-title=New Jeans' 'OMG' surpasses 400 million streaming on Spotify...Syndrome |url=https://m.entertain.naver.com/article/109/0004880587 |access-date=June 19, 2024 |website=Osen}}</ref> along with the prologue song "[[New Jeans (song)|New Jeans]]".<ref>{{Cite web |last=Ahn |first=Yun-ji |date=July 7, 2023 |script-title=ko:뉴진스 여름이 돌아온다..'어텐션'과 또 다른 새로움 [★FOCUS] |trans-title=The summer of NewJeans is back... a freshness different from 'Attention' [★FOCUS]|url=https://m.entertain.naver.com/article/108/0003165260 |access-date=June 24, 2024 |website=Star News}}</ref><ref>{{Cite web |last=Lee |first=Jaehoon |date=July 7, 2023 |script-title=ko:[여름 구름 뉴진스①] 민희진의 진심, 담대함과 자신감 |trans-title=[Summer Clouds New Jeans ①] Min Hee-jin's sincerity, boldness and confidence |url=https://m.entertain.naver.com/article/003/0011958997 |access-date=June 24, 2024 |website=Newsis}}</ref> In an interview with ''[[Rolling Stone]]'', member Hanni described the upcoming tracks as "fresh", saying that the EP "definitely has a lot more variety to offer, in not just genre of music and dance style, but what we are striving to express and show to you".<ref>{{cite magazine |last=Kwak |first=Kristine |date=June 26, 2023 |title=The exhilaratingly fast rise of NewJeans |url=https://www.rollingstone.com/music/music-features/newjeans-new-music-minji-hanni-danielle-haerin-hyein-1234770863/ |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20230626144937/https://www.rollingstone.com/music/music-features/newjeans-new-music-minji-hanni-danielle-haerin-hyein-1234770863/ |archive-date=June 26, 2023 |access-date=June 26, 2023 |magazine=[[Rolling Stone]]}}</ref>
"Super Shy" was composed by Erika de Casier, Kristine Bogan, and Frankie Scoca, who also handled the production.<ref name="melon">{{cite web |title= |script-title=ko:곡 정보 – NewJeans 'Super Shy' |trans-title=Song Information – NewJeans 'Super Shy' |url=https://www.melon.com/song/detail.htm?songId=36599950 |url-status=live |archive-url=https://web.archive.org/web/20230708025001/https://www.melon.com/song/detail.htm?songId=36599950 |archive-date=July 8, 2023 |access-date=July 7, 2023 |website= |publisher=[[Melon (online music service)|Melon]] |language=ko}}</ref><ref name="vulture">{{cite news |last=Guy |first=Zoe |date=July 7, 2023 |title=Get Up — we got that new NewJeans |url=https://www.vulture.com/2023/07/newjeans-super-shy-music-videos.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20230707191515/https://www.vulture.com/2023/07/newjeans-super-shy-music-videos.html |archive-date=July 7, 2023 |access-date=July 7, 2023 |work=[[Vulture (website)|Vulture]]}}</ref> It is a [[liquid drum and bass]] and [[Bubblegum music|bubblegum]] [[Jersey club]] song that features a [[staccato]] [[kick drum]] pattern.<ref name="pf">{{cite web |last=Kim |first=Joshua Minsoo |date=July 24, 2023 |title=NewJeans: ''Get Up'' EP album review |url=https://pitchfork.com/reviews/albums/newjeans-get-up-ep/ |url-status=live |archive-url=https://web.archive.org/web/20230724043724/https://pitchfork.com/reviews/albums/newjeans-get-up-ep/ |archive-date=July 24, 2023 |access-date=July 24, 2023 |website=[[Pitchfork (website)|Pitchfork]]}}</ref><ref name="vulture" /> ''[[The Guardian]]''{{'s}} Ben Beaumont-Thomas said that the production "sits somewhere between liquid drum'n'bass, [[UK garage]] and Jersey club",<ref name="theguardian" /> and ''[[Pitchfork (website)|Pitchfork]]''{{'s}} Olivia Horn wrote that the drums evoked "a hiccuping heartbeat".<ref name="pf2" /> The lyrics of the song were written by de Casier and Bogan along with Gigi, [[XXX (music group)|Kim Dong-hyun]], and NewJeans member Danielle.<ref name="melon" /> The song's lyrics depict a shy person expressing their feelings to a [[Puppy love|crush]].<ref>{{Cite web |last=Cruz |first=Jashley Ann |date=July 11, 2023 |title=NewJeans drops groovy music video for 'Super Shy' |url=https://www.gmanetwork.com/entertainment/showbiznews/news/103399/newjeans-drops-groovy-music-video-for-super-shy/story |access-date=June 24, 2024 |website=[[GMA Network|GMA]] |language=en}}</ref>
== Release and performances ==
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| style="text-align:left" | The 10 Best Songs of 2023
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== Music video ==
[[File:NewJeans – Super Shy music video(1).jpg|thumb|A scene in the music video shows the members performing the song's choreography with [[flash mobs]] in the streets of [[Lisbon]], Portugal.]]
Produced by [[Min Hee-jin]], the music video for "Super Shy" was released on [[Hybe Corporation|Hybe]]'s YouTube channel in conjunction with the song.<ref name="youtube2">{{cite AV media |url=https://www.youtube.com/watch?v=ArmDp-zijuc |title=Super Shy |date=July 7, 2023 |type=Music video |publisher=[[Hybe Labels]] |access-date=July 7, 2023 |archive-url=https://web.archive.org/web/20230707031522/https://www.youtube.com/watch?v=ArmDp-zijuc |archive-date=July 7, 2023 |url-status=live |via=[[Youtube]]}}</ref> It was directed by [[Shin Hee-won]],<ref name="youtube2"/> who had previously directed music videos for NewJeans' songs "[[Attention (NewJeans song)|Attention]]" and "Hurt".<ref>{{cite AV media |url=https://www.youtube.com/watch?v=js1CtxSY38I |title=Attention |date=July 22, 2022 |type=Music video |publisher=[[Hybe Labels]] |access-date=July 22, 2022 |archive-url=https://web.archive.org/web/20220721195421/https://www.youtube.com/watch?v=js1CtxSY38I |archive-date=July 21, 2022 |url-status=live |via=[[YouTube]]}}</ref><ref>{{cite AV media |url=https://www.youtube.com/watch?v=tVIXY14aJms |title=Hurt |date=July 25, 2022 |type=Music video |publisher=[[Hybe Labels]] |access-date=July 25, 2022 |archive-url=https://web.archive.org/web/20220724150035/https://www.youtube.com/watch?v=tVIXY14aJms |archive-date=July 24, 2022 |url-status=live |via=[[YouTube]]}}</ref> The [[Musical film|musical]]-style video starts with Danielle riding a red bicycle through the streets of [[Lisbon]], Portugal, to go meet the other members in a park.<ref>{{cite magazine |last=Haddad |first=Hanan |date=July 6, 2023 |title=NewJeans just dropped 2 new stylish music videos — 'Super Shy' & 'New Jeans' |url=https://www.lofficielsingapore.com/culture/newjeans-dropped-2-new-music-videos-super-shy-new-jeans-kpop |url-status=live |archive-url=https://web.archive.org/web/20230707132806/https://www.lofficielsingapore.com/culture/newjeans-dropped-2-new-music-videos-super-shy-new-jeans-kpop |archive-date=July 7, 2023 |access-date=July 7, 2023 |magazine=[[L'Officiel|L'Officiel Singapore]]}}</ref><ref name="startoday2">{{cite news |last=Lee |first=Da-gyeom |date=July 7, 2023 |script-title=ko:‘이번엔 왁킹이다’...뉴진스, 청량 하이틴 ‘슈퍼 샤이’[MK뮤직] |trans-title='Wacking this time'... New Jeans, cool teen 'Super Shy' [MK Music] |url=https://entertain.naver.com/read?oid=009&aid=0005155282 |url-status=live |archive-url=https://web.archive.org/web/20230707125943/https://entertain.naver.com/read?oid=009&aid=0005155282 |archive-date=July 7, 2023 |access-date=July 7, 2023 |work=[[Maeil Business Newspaper|Star Today]] |language=ko |via=[[Naver]]}}</ref> Later on, they notice that an exercise group is dancing to "Attention" and soon join them to perform "Super Shy", prompting [[Flash mob|flash mobs]] in squares, parks, streets, and markets among others.<ref>{{cite magazine |last=Yeo |first=Gladys |date=July 7, 2023 |title=NewJeans are 'Super Shy' in their new music video |url=https://www.nme.com/news/music/newjeans-super-shy-3464950 |url-status=live |archive-url=https://web.archive.org/web/20230707133151/https://www.nme.com/news/music/newjeans-super-shy-3464950 |archive-date=July 7, 2023 |access-date=July 7, 2023 |magazine=[[NME]]}}</ref><ref name="vulture2">{{cite news |last=Guy |first=Zoe |date=July 7, 2023 |title=Get Up — we got that new NewJeans |url=https://www.vulture.com/2023/07/newjeans-super-shy-music-videos.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20230707191515/https://www.vulture.com/2023/07/newjeans-super-shy-music-videos.html |archive-date=July 7, 2023 |access-date=July 7, 2023 |work=[[Vulture (website)|Vulture]]}}</ref><ref>{{cite magazine |last=Bowenbank |first=Starr |date=April 7, 2023 |title=NewJeans hit intricate choreography in 'Super Shy' video, launches dance challenge |url=https://www.billboard.com/music/music-news/newjeans-super-shy-music-video-dance-challenge-1235368112/ |url-status=live |archive-url=https://web.archive.org/web/20230708034522/https://www.billboard.com/music/music-news/newjeans-super-shy-music-video-dance-challenge-1235368112/ |archive-date=July 8, 2023 |access-date=April 9, 2023 |magazine=[[Billboard (magazine)|Billboard]]}}</ref> Created by Black.Q and Eunju Kim,<ref name="pf32">{{cite web |last=Pinder |first=Jaeden |date=December 21, 2023 |title=The best music video choreography of 2023 |url=https://pitchfork.com/thepitch/lists-and-guides/best-music-video-choreography-2023/ |access-date=December 24, 2023 |website=[[Pitchfork (website)|Pitchfork]] |archive-date=December 24, 2023 |archive-url=https://web.archive.org/web/20231224160344/https://pitchfork.com/thepitch/lists-and-guides/best-music-video-choreography-2023/ |url-status=live }}</ref> the fast high-energy choreography was based on [[waacking]] and purposefully includes easy to follow moves.<ref name="herald3">{{cite news |last=Koh |first=Seung-hee |date=July 7, 2023 |script-title=ko:뉴진스, ‘슈퍼 샤이’ 선공개…유튜브 댄스 챌린지 스타트 |trans-title=New Jeans, pre-release of 'Super Shy'... Youtube dance challenge start |url=https://n.news.naver.com/article/016/0002166652?sid=103 |url-status=live |archive-url=https://web.archive.org/web/20230707125940/https://n.news.naver.com/article/016/0002166652?sid=103 |archive-date=July 7, 2023 |access-date=July 7, 2023 |work=[[Herald Corporation|Herald Economy]] |language=ko |via=[[Naver]]}}</ref><ref name="vulture2"/> In the video, NewJeans are dressed in a youthful style, donning hairstyles like bleached blonde hair and bangs and wearing [[Cheerleading uniform|cheerleading uniforms]] and tennis skirts.<ref name="startoday2"/><ref>{{cite news |last=Jung |first=Bit |date=July 7, 2023 |script-title=ko:뉴진스, 선공개 타이틀곡 ‘Super Shy’ MV 공개…신드롬 열풍 이어간다 |trans-title=New Jeans, pre-release title song 'Super Shy' MV released... Syndrome craze continues |url=https://entertain.naver.com/read?oid=076&aid=0004029018 |url-status=live |archive-url=https://web.archive.org/web/20230707191737/https://entertain.naver.com/read?oid=076&aid=0004029018 |archive-date=July 7, 2023 |access-date=July 7, 2023 |work=[[The Chosun Ilbo|Sports Chosun]] |language=ko |via=[[Naver]]}}</ref> David Renshaw of ''[[The Fader]]'' noted the influence of filmmaker [[Wes Anderson]]'s visual style throughout the video.<ref>{{cite magazine |last=Renshaw |first=David |date=July 7, 2023 |title=NewJeans enjoy a summer getaway in their "Super Shy" video |url=https://www.thefader.com/2023/07/07/newjeans-super-shy-video |url-status=live |archive-url=https://web.archive.org/web/20230707133349/https://www.thefader.com/2023/07/07/newjeans-super-shy-video |archive-date=July 7, 2023 |access-date=July 7, 2023 |magazine=[[The Fader]]}}</ref>
=== Reception ===
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