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[[File:Kai Cenat.png|thumb|upright|[[Kai Cenat]] is the most-subscribed channel on Twitch of all time.<ref name=":10" />]]
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A subscription on [[Twitch (service)|Twitch]] is a way of users to support their favourite [[Online streamer|streamers]] and creators on the platform using real money.<ref name=":10">{{Cite news |date=2023-03-01 |title=Twitch streamer Kai Cenat breaks subscriber record |url=https://www.bbc.com/news/technology-64811710 |access-date=2024-05-14 |language=en-GB}}</ref> Content creators can offer custom emotes, badges, and more to subscribers. Users can also gift subscriptions to others, so subscriber numbers can increase.<ref>{{Cite web |title=Twitch |url=https://www.twitch.tv/subs |access-date=2024-05-14 |website=Twitch}}</ref> A subscription expires after one month and can be renewed for a "subscription streak".<ref>{{Cite web |title=Twitch Help Portal |url=https://help.twitch.tv/s/article/how-subscription-streaks-work?language=en_US |access-date=2024-07-20 |website=help.twitch.tv}}</ref><ref>{{Cite web |title=Bits and Subscriptions {{!}} Twitch Creator Camp |url=https://www.twitch.tv/creatorcamp/en/paths/monetize-your-content/bits-and-subscriptions/ |access-date=2024-07-20 |website=www.twitch.tv |language=en}}</ref>
In April 2018, Tyler Blevins, known by his Twitch username [[Ninja (gamer)|Ninja]], held the record for the most-subscribed Twitch streamer with 269,154 subscribers until April 2021, when [[Ludwig Ahgren]] broke the record during his [[Ludwig's subathon|subathon]] with 283,066 subscribers.<ref>{{Cite news |date=2021-04-14 |title=Ludwig Ahgren breaks Twitch subscription record after 31-day stint |url=https://www.bbc.com/news/technology-56741531 |access-date=2024-05-14 |language=en-GB}}</ref> Later in March 2023, [[Kai Cenat]] broke Ahgren's record with his subathon with 306,621 subscribers.<ref name=":10" />
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