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In the mid-1950s, KYA made its mark as a [[rock and roll]] station. KYA was for many years the leading [[Top 40]] music radio station in the Bay Area, until the stronger-signalled [[KFRC (AM)|KFRC]] switched to the format in [[1966 in radio|1966]]. From time to time, up through 1970, KYA would again beat KFRC in the [[Arbitron]] ratings, but KYA's dominance was truly over after the mid-60's.{{fact|date=July 2010}} Former KYA morning man and legendary radio programmer [[Bill Drake]] went on to consult KFRC to its ratings success; in fact, it was at KYA that Drake first made his mark as program director. KYA was also instrumental in the careers of future sportscaster Johnny Holliday, audio and electronics store pitchman [[Tom Campbell (radio personality)|Tom Campbell]], Hall of Fame disc jockey and [[Freeform (radio format)|underground radio]] pioneer [[Tom Donahue]] (a/k/a "Big Daddy"), and Tommy Saunders, who retired from KYA's successor, KOIT, in [[2006 in radio|2006]].
Other notable disc jockeys that plied their trade on KYA's airwaves in the 1960s included [[Casey Kasem]], [[Jim Stagg]], Bobby Mitchell, Norman Davis, "Emperor" Gene Nelson, [[Peter Tripp]], Tony Bigg, [http://www.russthemoose.com Russ "The Moose" Syracuse], Chris Edwards, Ed Hider, Johnny Holliday, Bill Holley (a cousin of [[Buddy Holly]]), Bwana Johnny and [[Ron O'Quinn]]. In the mid-1960s, a group of KYA DJs, led by Holliday, formed a basketball team known as the KYA Oneders (pronounced "Wonders"). The team played many Bay Area high school faculties, helping the schools raise funds for a variety of programs. Perhaps the most famous of the Oneders was [[Rick Barry]], who played for the team during the 1967-68 campaign before jumping from the NBA's [[San Francisco Warriors]] to the ABA's [[Oakland Oaks (ABA)|Oakland Oaks]].
During the 1960s, the radio station issued a weekly tabloid newsletter, ''KYA Beat'' (also known as ''The Official Top 30''), which was available at Bay Area record stores. The station also boasted a first-rate news team, which included Larry Brownell (air name of Larry Buller), Tony Tremayne (air name of Mel Fritze) and Brad Messer, who would later be inducted in the [http://www.texasradiohalloffame.com Texas Radio Hall of Fame].
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