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Line 13: '''Victor Value''' was a [[London]]–based value [[supermarket]] group, which operated at the lower end of the grocery trade. Old Victor Value stores which ~~survive~~survived ~~can~~after ~~often~~conversion to Tesco could, for some time, be identified by their distinctive blue and white tiled frontage*. Victor Value was often known as VV, which was their logo. The handles on the doors of the store were often shaped to read "VV" when shut. The Victor Value chain included some former Anthony Jackson ''Foodfare'' outlets, which it acquired in the early 1960s. It was well represented in low income [[NRS social grade\|C2D]] areas, and was also well represented in market areas of [[London]], such as ''Chapel Market'' [[Islington]], ''Church Street'' [[Paddington]], and [[Leyton]] ''High Road''. The Victor Value chain included some former Anthony Jackson ''Foodfare'' outlets, which it acquired in the early 1960s. It was well represented in low income [[NRS social grade\|C2D]] areas, and was also well represented in market areas of [[London]], such as ''Chapel Market'' [[Islington]], ''Church Street'' [[Paddington]], and [[Leyton]] ''High Road''. In 1968, Victor Value had 217 stores, and was sold to [[Tesco]] for £1.75 million. Tesco converted many larger branches to their own brand including some to Tesco Home n' Wear,<ref name="cohen" /> and closed a number of smaller branches which were in close proximity of an established Tesco store. This was all done fairly quickly and within around eighteen months the name Victor Value had disappeared from the High Street, however some of its fleet of dark blue lorries were still liveried Victor Value into the early seventies. Line 36 ⟶ 34: The site of the former head office has since been redeveloped as a housing estate. The brand name of VVs private label was Dairyglen.<ref name="cohen" /> and for non food generics the name "Waltham" was used. (source, national press ad from the 60s) For some time Victor Value gave S&H Pink stamps but dropped them to save margin, in effect breaching their contract with S&H, and ultimately, after much argument, a financial settlement was agreed and paid to S&H.<ref name="cohen" />

Victor Value: Difference between revisions