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The UGO strategy was to double Netto’s existing core range of branded grocery lines to around 3,000 more items, plus more fresher bakery items from the Haldanes-acquired<ref name="Bakeryinfo20110419"/> Woodhead Bakery.
UGO have appeared twice on television in the [[United Kingdom]]. It appeared on [[Channel 4]]'s [[Come Dine With Me]]<ref name="Phillips20120121"/> when a contestant was filmed shopping for the programme in the Blackburn store, and appeared on Channel 4's [[Facejacker]] which aired on
In June 2011, Haldanes Stores went into administration, and its stores closed, including the two stores branded as UGO. In February 2012, UGO Stores was itself placed in administration, and the chain was bought by [[Poundstretcher]], in a [[Pre-packaged insolvency|pre-pack]] sale, with 18 of the 20 stores to become part of the Poundstretcher chain<ref name="Phillips20120211"/> and the other two (Nuneaton, Hull) to close as Poundstretcher already had stores nearby.<ref name="Soult20120219"/>
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