Dark advertising: Difference between revisions

In July 2012, the social network Facebook added the ability to create unpublished posts.<ref>{{cite web|url=https://developers.facebook.com/blog/post/2012/07/23/new-marketing-tools-for-pages/|title=New Marketing Tools for Pages - Facebook for Developers|website=Facebook for Developers}}</ref> which could be sponsored, citing "Page posts usually contain information that are relevant to only a segment of the Pages's audience". The term "Dark Advertising" was coined by marketing professionals shortly after and has been used in the media ever since<ref>{{Cite news|url=https://www.thebureauinvestigates.com/stories/2017-05-15/the-dark-ads-election-how-are-political-parties-targeting-you-on-facebook|title=The "dark ads" election: How are political parties targeting you on Facebook?|work=The Bureau of Investigative Journalism|access-date=2017-09-21|language=en}}</ref><ref>{{Cite news|url=http://www.theguardian.com/technology/2017/jul/31/facebook-dark-ads-can-swing-opinions-politics-research-shows|title=Facebook 'dark ads' can swing political opinions, research shows|last=Hern|first=Alex|date=2017-07-31|work=The Guardian|access-date=2017-09-21|language=en-GB|issn=0261-3077}}</ref><ref>{{cite web| url= https://www.edgeonline.com.au| title= Edge Marketing }} Monday, 6 November 2017 </ref>.