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Line 1: {{Advert\|date=May 2016}} {{Infobox company \| name = Hill's Science Diet \| logo = [[Image:Hill's Science Diet logo.jpg\|centre\|275px]] \| type = [[Public company\|Public]] \| ~~foundation~~industry = [[~~Topeka,~~Pet ~~Kansas~~food]] ~~(1960s)~~ \| ~~location~~foundation = [[Topeka]], [[Kansas]], ~~[[United States]]~~(1960s) \| location = [[Topeka]], [[Kansas]], [[United States]] ~~\| key_people =~~ \| area_served = Worldwide \| ~~industry~~products = ~~[[Pet~~Dog food]] \| owner = [[Colgate-Palmolive]] \| homepage = http://www.hillspet.com▼ ~~\| products = Dog food \| Cat food~~ ~~\| company_slogan =~~ ▲ \| homepage = http://www.hillspet.com }} '''Science Diet''' is a brand of cat and dog foods marketed by [[Hill's Pet Nutrition]], Inc.<ref>[http://www.hillsvet.com/_refacing/utilities/SiteSelector.jsp?siteSelectorRedirect=false Hill's Pet Nutrition]</ref> (a subsidiary of the [[Colgate-Palmolive\|Colgate-Palmolive Company]]). In the United Kingdom, Science Diet is known as Science Plan. == History == Science Diet was developed in the 1960s by [[Mark L. Morris, Jr.]] PhD [[veterinarian\|DVM]] (February 3, 1934 - January 14, 2007). Dr. Morris Jr. was the son of famed veterinarian, Dr. Mark Morris Sr. DVM, who pioneered the field of veterinary clinical nutrition when asked to create a specialized diet for the original seeing-eye dog, Buddy, a female German Shepherd with [[kidney]] disease. That success led Dr. Morris Sr. and his son to create additional condition-specific and life-stage pet food formulas under the Prescription Diet and Science Diet brand names.<ref>{{cite web\|url=http://www.markmorrisinstitute.org/mark_morris_sr.html\|publisher=Mark Morris Institute\|title=Mark Morris Sr.\|accessdate=December 5, 2010}}</ref> The Hill's Science Diet and Hill's Prescription Diet brands steadily gained market share, peaking in 2008 at 10.7% of dog food sales, but by 2011 this had dropped to 9.4% with shifts in consumer preferences toward pet foods marketed as "natural" and consumer perceptions of Science Diet as being "artificial".<ref>{{ cite news \| url=https://www.wsj.com/articles/SB10001424127887324761004578281832634101580 \| title=Pet-Food Brand's Image Bites Back Colgate: Sales Decline for Science Diet Line as Dog and Cat Owners Increasingly Value Marketing Pitches Like 'Natural' and 'Wild' \| last=Ng \| first=Serena \| date=2013-02-06 \| newspaper=The Wall Street Journal \| accessdate=2013-02-07 }}</ref><!-- Deleted image removed: [[Image:Science Diet packaging.png\|frame\|none\|alt=Science Diet packaging\|Science Diet packaging]] -->

Science Diet: Difference between revisions