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==Fundraising efforts==
Fundraising was started with a $1 million [[United States Dollar|USD]] donation from Stephen and Vicki Schultz.<ref>From out of the 'Corner' and into the spotlight http://www.rit.edu/news/athenaeum_story.php?id=48003</ref> Naming rights were given based on a $4.5 million
With arena construction being an estimated $30 million, the funding of the project has been divided into two components. The first half will be borrowed against RIT's endowment fund (worth $544 million),<ref name=endow>As of June 30, 2009.{{Cite web| title = U.S. and Canadian Institutions Listed by Fiscal Year 2009 Endowment Market Value and Percentage Change in Endowment Market Value from FY 2008 to FY 2009| work = 2009 NACUBO-Commonfund Study of Endowments | publisher = National Association of College and University Business Officers | url = http://www.nacubo.org/Documents/research/2009_NCSE_Public_Tables_Endowment_Market_Values.pdf| format = PDF | accessdate = March 15, 2010}}</ref> and paid back with sponsorship and ticket sales. The second half of the cost is a [[grassroots fundraising]] effort called the '''Tiger Power Play'''. The Tiger Power Play is an effort to bring in both big name donations (like [[Tom Golisano]]) as well as garner support from students and alumni. Small donations could be made by cell phone text message. Larger donations have been working directly with school administration. Sales of nameplates for seats is also available, initially costing $1,000 per nameplate, and later reduced to $500.<ref name="TakeSeat">Take a Seat in the Gene Polisseni Center https://www.rit.edu/development/giving/home_makeagift_buyaseat.php</ref>
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