Subvertising: Difference between revisions

'''Subvertising''' (a [[portmanteau]] of ''[[subversion (political)|subvert]]'' and ''advertising'') is the practice of making spoofs or [[parody|parodies]] of [[corporation|corporate]] and [[politics|political]] [[advertising|advertisements]].<ref name=state>{{cite news |author=Alexander Barley|coauthors= |title=Battle of the image |url=http://www.newstatesman.com/node/153475 |quote=Subvertising is an attempt to turn the iconography of the advertisers into a noose around their neck. If images can create a brand, they can also destroy one. A subvert is a satirical version or the defacing of an existing advert, a detournement, an inversion designed to make us forget consumerism and consider instead social or political issues. |newspaper=[[New Statesman]] |date=May 21, 2001 |accessdate=2010-12-09}}</ref> Subvertisements may take the form of a new image or an alteration to an existing image or icon, often in a [[satire|satirical]] manner. A subvertisement can also be referred to as a [[meme hack]] and can be a part of [[social hacking]] or [[culture jamming]].<ref>{{cite news |author= |coauthors= |title=Clearing the Mindscape |url=http://www.adbusters.org/category/tags/subvertising |quote=So I think that, for me, "subvertising", or "culture jamming", as I call it, is the art of creating a new kind of cool. |newspaper=[[Adbusters]] |date=March 4, 2009 |accessdate=2010-12-09 |deadurl=yes |archiveurl=https://web.archive.org/web/20110927050110/http://www.adbusters.org/category/tags/subvertising |archivedate=September 27, 2011 |df= }}</ref> According to ''[[Adbusters]]'', a [[Canada|Canadian]] magazine and a proponent of counter-culture and subvertising, "A well produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic '[[double-take (comedy)|double-take]]' as viewers suddenly realize they have been duped. Subverts create [[cognitive dissonance]]. It cuts through the [[:wikt:hype|hype]] and glitz of our mediated reality and, momentarily, reveals a deeper truth within."{{Citation needed|date=May 2019}}