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DVDEmpire.com was created by Jeff Rix and John-Michael D’Arcangelo, two computer programmers. At the time they were both working on eCommerce projects for an industrial safety distributor. D’Arcangelo approached Rix, telling him about the new DVD format, pitching the idea of selling online. On August 18, 1997, DVDEmpire.com website was launched. It was [[incorporation (business)|incorporated]] in Pennsylvania on September 17, 1997 as '''Right Ascension, Inc.''' With $6,000 in start-up funds, the company became a full-time occupation for the two partners. The site's design aimed for ease of navigation, and allowed customers to edit every aspect of their orders prior to shipment, and were the first to offer pre-ordering of DVDs.<ref>{{cite web |last= Caggiano |first= Christopher |title= Net Flix |work= Inc.com |publisher= Mansuteo Ventures |date= March 2001 |url=http://www.inc.com/magazine/20010315/22254.html |accessdate= 2007-07-19 }}</ref>
In late 1997, DVDEmpire.com launched AdultDVDEmpire.com and began selling adult DVDs. This move coincided with the first adult DVD release,
The website was first operated near [[Mars, Pennsylvania]] in early 1998. After outgrowing that location, operations were moved to its current facility in [[Warrendale, Pennsylvania]] in August 2000.
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Rather than compete with other websites' spending on marketing, the owners of DVDEmpire.com instead chose to focus on building a closer relationship with existing customers. Efforts concentrated on customer service, website simplicity, and effective order fulfillment.
In 2000, as most other DVD retailers on the Internet were slashing prices (to the point where products were being sold at a loss), DVDEmpire.com remained one of the higher priced DVD retailers. By continuing to follow the original [[business plan]] of customer service and order fulfillment, DVDEmpire.com weathered the price wars and the [[Dot-com bubble|dotcom collapses]] in 2000, and emerged with a still-viable company. In late 2000, their two largest competitors (
In October 2015, Adult Empire announced a new partnership with TLA Entertainment.<ref>{{cite web|url=http://business.avn.com/articles/technology/TLA-Entertainment-and-AdultEmpire-Team-Up-for-Joint-Venture-611518.html |title=Archived copy |accessdate=2016-01-13 |url-status=live |archiveurl=https://web.archive.org/web/20160316033910/http://business.avn.com/articles/technology/TLA-Entertainment-and-AdultEmpire-Team-Up-for-Joint-Venture-611518.html |archivedate=2016-03-16 }}</ref>
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