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At the 2015 Paris COP21 climate conference, the collective known as [[Brandalism]] installed 600 posters that attacked what they perceived as the hypocrisy of corporate sponsors.<ref name="cnn.com">{{cite web|url=https://edition.cnn.com/style/article/subvertising-ads-posters-billboards/index.html|title=The hackers using street ads to protest|date=23 March 2018}}</ref>
 
In 2017, Brandalism and other groups of subvertisers founded the collective Subvertisers International.<ref>{{Cite web|last=CNN|firstauthor=Kieron Monks|title='Subvertising' hackers are using street ads to protest|url=https://www.cnn.com/style/article/subvertising-ads-posters-billboards/index.html|access-date=2020-08-15|website=CNN|language=en}}</ref> Using billboard hacking and other forms of subvertising, they promote the idea that advertising creates unhealthy body images, impacts democracy negatively, and sustains a culture of consumerism that takes a heavy toll on the planet.
 
Around 2018, a group in London called Legally Black changed the race of the characters in Harry Potter posters from white to black.<ref name="cnn.com"/>