CoCo Wheats is a brand of instant, chocolate flavored breakfast cereal introduced in 1930 and currently owned by Post Holdings.[1] The brand was originally owned by Little Crow Foods, and bought by MOM Brands in 2012.[2] Three years later, MOM Brands was bought by Post Holdings in 2015.

CoCo Wheats
Product typeBreakfast cereal
OwnerPost Holdings
Produced byPost Consumer Brands
CountryU.S.
Introduced1930; 94 years ago (1930)
Previous ownersLittle Crow Foods
Websitepostbrands.com/cocowheats

CoCo Wheats is a wheat/farina cereal, flavored with cocoa and contains no sugar. It competes with Chocolate Flavored Malt-O-Meal and Chocolate Flavored Farina.

Pepper and Perry

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Cereal mascots Pepper and Perry first surfaced in 1959, appearing in an animated commercial titled "Cuckoo Land." The ad features Mel Blanc voicing Pepper the parrot and a cuckoo bird.[3] Many years later in 1993, the commercial was redone and edited in color with Blanc's original voice-overs intact.

Reception

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In 2005, an Indianapolis Monthly writer spent a week eating food produced in Indiana, including CoCo Wheats. He wrote: "I sit down to breakfast humming the jingle for CoCo Wheats, made by Little Crow in Warsaw: CoCo Wheats, Coco Wheats can't be beat, the creamy hot cereal with the cocoa treat. Well, guess what: CoCo Wheats can be beat. They're pasty, only vaguely chocolatey; I don't like them any more than I did when I was eight years old."[4]

References

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  1. ^ "CoCo Wheats". Post Consumer Brands. Retrieved 13 July 2020.
  2. ^ The Business Journals: Minneapolis/St. Paul - MOM Brands buys Coco Wheats
  3. ^ "Toonfomercial: Remember Coco Wheats?". Saturday Morning Archives. 19 August 2019. Retrieved 14 July 2020.
  4. ^ Redmond, Mike (November 2005). "Home for Supper: CoCo Wheats, Sechler's sweet pickles and Emge Amish Classics bologna: what it's like to eat everything Indiana for a week". Indiana Monthly: 82.
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