Y.Chroma

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Y.Chroma is a European menswear brand founded in 2022 by Max Israel. The brand is known for its focus on clothing designed for Generation X men, and in particular for its use of color.^[1]^[2]^[3]^[4]

Overview

Y.Chroma was founded by Max Israel in 2022.^[5]^[6]^[7] The company is headquartered in Lisbon, Portugal.^[8]^[9]^[10]^[11]^[12]

^ Greene, Jenna (2024-02-10). "Y.Chroma Fall 2024 Men's Ready-to-Wear Collection". WWD. Retrieved 2024-06-24.
^ Rabimov, Stephan. "Highlights From New York Fashion Week 2024, A Runway That Never Stops". Forbes. Retrieved 2024-06-24.
^ Hayhoe, Beau. "The 12 best dress pants for men in 2024". Business Insider. Retrieved 2024-06-24.
^ Apparel, Y. Chroma. "Y.Chroma Apparel Unveils New Collection: A Bracing Reboot of Denim for Men". www.prnewswire.com. Retrieved 2024-06-24.
^ Apparel, Y. Chroma. "Introducing Y.Chroma Apparel: Challenging 60 million forgettability uniforms". www.prnewswire.com. Retrieved 2024-06-24.
^ "Embrace a new color and revitalize your closet and your life". The Manual. 2023-09-20. Retrieved 2024-06-24.
^ Apparel, Y. Chroma. "Y.Chroma to Launch First-Ever Pop-Up Retail Experience". www.prnewswire.com. Retrieved 2024-06-24.
^ "Introducing Y.Chroma Apparel for Men – Fashion Mannuscript". Retrieved 2024-06-24.
^ https://milled.com/ychroma.com/y-chromas-origin-story-YPUNHZuSFHodagMQ?__cf_chl_rt_tk=.UB28zhplj7_kUDs8E0eUJsKVgaz_nhvPS.Z4nv9HEQ-1719258396-0.0.1.1-6847
^ "Y.Chroma Apparel Unveils New Collection: A Bracing Reboot of Denim for Men – Fashion Mannuscript". Retrieved 2024-06-24.
^ Nishimura, Kate (2023-10-27). "Y.Chroma Launches Men's Denim Fighting 'Midlife Forgettability'". Sourcing Journal. Retrieved 2024-06-24.
^ "New York Men's Day Fall 2024 Offers an Eclectic Assortment". WWD. 2024-02-10. Retrieved 2024-06-24.

[1] Greene, Jenna (2024-02-10). "Y.Chroma Fall 2024 Men's Ready-to-Wear Collection". WWD. Retrieved 2024-06-24.

[2] Rabimov, Stephan. "Highlights From New York Fashion Week 2024, A Runway That Never Stops". Forbes. Retrieved 2024-06-24.

[3] Hayhoe, Beau. "The 12 best dress pants for men in 2024". Business Insider. Retrieved 2024-06-24.

[4] Apparel, Y. Chroma. "Y.Chroma Apparel Unveils New Collection: A Bracing Reboot of Denim for Men". www.prnewswire.com. Retrieved 2024-06-24.

[5] Apparel, Y. Chroma. "Introducing Y.Chroma Apparel: Challenging 60 million forgettability uniforms". www.prnewswire.com. Retrieved 2024-06-24.

[6] "Embrace a new color and revitalize your closet and your life". The Manual. 2023-09-20. Retrieved 2024-06-24.

[7] Apparel, Y. Chroma. "Y.Chroma to Launch First-Ever Pop-Up Retail Experience". www.prnewswire.com. Retrieved 2024-06-24.

[8] "Introducing Y.Chroma Apparel for Men – Fashion Mannuscript". Retrieved 2024-06-24.

[9] ttps://milled.com/ychroma.com/y-chromas-origin-story-YPUNHZuSFHodagMQ?__cf_chl_rt_tk=.UB28zhplj7_kUDs8E0eUJsKVgaz_nhvPS.Z4nv9HEQ-1719258396-0.0.1.1-6847

[10] "Y.Chroma Apparel Unveils New Collection: A Bracing Reboot of Denim for Men – Fashion Mannuscript". Retrieved 2024-06-24.

[11] Nishimura, Kate (2023-10-27). "Y.Chroma Launches Men's Denim Fighting 'Midlife Forgettability'". Sourcing Journal. Retrieved 2024-06-24.

[12] "New York Men's Day Fall 2024 Offers an Eclectic Assortment". WWD. 2024-02-10. Retrieved 2024-06-24.

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