Not only is this article incredibly vague, but it barely touches down on what this group is actually doing, or even if they have ever done anything, other then it has to do with how awesome Lipton brand tea is and how much better the readers lives would be if they would only drink Lipton brand tea owned by Unilever. It reads like a flyer for a magazine and the account who started the article looks like a public relations bot.
If this article isn't rewritten to be an informational piece then it should be deleted, the article as it is now is adspace and wikipedia isn't getting paid for it.