tegut

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tegut… is a supermarket chain based in Fulda, Germany and operating 312 stores[1] across six of Germany's Bundesländer, namely in Hesse, Thuringia, Bavaria, Rhineland-Palatinate, Saxony-Anhalt and Lower Saxony.

tegut… Gutberlet Stiftung & Co. KG
Company typeStiftung
IndustrieEinzelhandel
Gegründet1947 (1947)
GründerTheo Gutberlet
Hauptsitz,
Key people
Thomas Gutberlet (CEO)
ProdukteGroceries
RevenueIncrease  1.16 billion (2011)
Number of employees
6,353 (2011)
Websitewww.tegut.com

History

The company was founded in 1947[2] by Theo Gutberlet under the name Thegu, derived from the first letters of his first and surname, which was later renamed in 1955 to Tegut. From 1961, the bigger supermarkets were called HaWeGe (an acronym for HandelsWarenGesellschaft) and from 1973, the smaller stores Okay! In 1972, Tegut established a subsidiary called kff Kurhessische Fleischwaren GmbH which still produces tegut…'s meat products. It was in 1998 that the company changed its name again, to its presently-stylised "tegut…". In August 2009, when he took over from his father Wolfgang, Thomas Gutberlet became the third generation CEO in the company.[3]

Organic food

 
A tegut… store in Bad Kissingen, Bavaria
 
Post in Tann (Rhön)

Since 1982, tegut… has been involved in the cultivation and marketing of organic food. As of 2008, almost 20% of tegut…'s revenue was made from their own-produced organic food, mostly grown in eastern Hesse.[4]

Meat production

tegut… has an unusual way of creating their meat products – to promote the ripening process, their cold cuts are subjected to classical music by a string quartet.[5]

References

  1. ^ "tegut... Fakten in Zahlen". tegut… (in German). Retrieved 25 May 2012.
  2. ^ "Was gut war, wird gut bleiben". tegut… (in German). Retrieved 14 January 2010.
  3. ^ "Thomas Gutberlet übernimmt Führung". FAZ (in German). 31 August 2009. Retrieved 14 January 2010.
  4. ^ tegut... gute nachrichten magazin, September 2009.
  5. ^ "Tegut beschallt Wurst mit klassischer Musik". FAZ (in German). 4 September 2008. Retrieved 14 January 2010.