Wikipedia

Nordic Mist

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Nordic Mist is a line of soft drink mixers by The Coca-Cola Company sold in Belgium, Chile, Finland, Guinea-Bissau, Luxembourg, Portugal, and Spain.[1]

Nordic Mist
Nordic Mist tonic water
Typdrink mixer
ManufacturerCoca-Cola
Country of origin Vereinigte Staaten
Introduced1992
Related productsClearly Canadian
Perrier

History

Nordic Mist was introduced to New York City, Boston, Pittsburgh, and Philadelphia in September 1992. It was the result of a team working under Mary Minnick to develop beverages to compete in the growing low-carbohydrate, healthier soft drink market.[2] Nordic Mist was created more specifically to compete with Clearly Canadian, a brand of sparkling water quickly growing in popularity at the time.[3] At its debut it was available in five flavors - black cherry, raspberry, peach, pineapple, and kiwi-pineapple-guava.[4] Chile saw the arrival of Nordic Mist in 1997, distributed there by Embotelladora Andina.[5][6]

Nordic Mist was introduced to Spain in 2000. In less than three years Coca-Cola enjoyed a 17% share of the tonic water market.[7]

Flavors

  • Bitter Lemon
  • Bitter Water
  • Fruit Punch
  • Ginger Ale
  • Lemon
  • Orange
  • Tonic Water
  • Agrumes

Trivia

Nordic Mist has achieved almost cult status as the best mixer for gin & tonic with various Facebook pages [8] and blogs [9] requesting its export to other countries where it is not currently available.

In German slang, the word "Mist" (literally translated: manure) is used as a mild expletive. The closest approximation in English could be "crap". The way Nordic is written on the logo, with an O with a slash (Ø), pronounces exactly like Nerdic in Norwegian and Danish. This might be the reason why it never was launched in Scandinavian countries.

The mixer was produced by a team headed by Mary Minnick and was nicknamed "Wolf Sweat" by some senior Coke executives.

See also

References

  1. ^ Coca-Cola Website
  2. ^ Business Week Magazine
  3. ^ New York Times
  4. ^ Highbeam Website
  5. ^ Salute to Soda Website
  6. ^ IBM Website
  7. ^ BeverageDaily Website
  8. ^ https://www.facebook.com/topic.php?uid=2219865276&topic=2213
  9. ^ http://www.expatforum.com/expats/spain-expat-forum-expats-living-spain/28360-nordic-mist-tonic-water-can-any-one-help.html
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