Nordic Mist is a line of soft drink mixers by The Coca-Cola Company sold in Belgium, Chile, Finland, Guinea-Bissau, Luxembourg, Portugal, and Spain.[1]
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Typ | drink mixer |
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Manufacturer | Coca-Cola |
Country of origin | Vereinigte Staaten |
Introduced | 1992 |
Related products | Clearly Canadian Perrier |
History
Nordic Mist was introduced to New York City, Boston, Pittsburgh, and Philadelphia in September 1992. It was the result of a team working under Mary Minnick to develop beverages to compete in the growing low-carbohydrate, healthier soft drink market.[2] Nordic Mist was created more specifically to compete with Clearly Canadian, a brand of sparkling water quickly growing in popularity at the time.[3] At its debut it was available in five flavors - black cherry, raspberry, peach, pineapple, and kiwi-pineapple-guava.[4] Chile saw the arrival of Nordic Mist in 1997, distributed there by Embotelladora Andina.[5][6]
Nordic Mist was introduced to Spain in 2000. In less than three years Coca-Cola enjoyed a 17% share of the tonic water market.[7]
Flavors
- Bitter Lemon
- Bitter Water
- Fruit Punch
- Ginger Ale
- Lemon
- Orange
- Tonic Water
- Agrumes
Trivia
Nordic Mist has achieved almost cult status as the best mixer for gin & tonic with various Facebook pages [8] and blogs [9] requesting its export to other countries where it is not currently available.
In German slang, the word "Mist" (literally translated: manure) is used as a mild expletive. The closest approximation in English could be "crap". The way Nordic is written on the logo, with an O with a slash (Ø), pronounces exactly like Nerdic in Norwegian and Danish. This might be the reason why it never was launched in Scandinavian countries.
The mixer was produced by a team headed by Mary Minnick and was nicknamed "Wolf Sweat" by some senior Coke executives.
See also
References
- ^ Coca-Cola Website
- ^ Business Week Magazine
- ^ New York Times
- ^ Highbeam Website
- ^ Salute to Soda Website
- ^ IBM Website
- ^ BeverageDaily Website
- ^ https://www.facebook.com/topic.php?uid=2219865276&topic=2213
- ^ http://www.expatforum.com/expats/spain-expat-forum-expats-living-spain/28360-nordic-mist-tonic-water-can-any-one-help.html