Look up perishability in Wiktionary, the free dictionary.
Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing.[1]
Other key characteristics of services include intangibility, inseparability and variability[disambiguation needed].
References
- ^ Palmer, Adrian (2005). Principles of Services Marketing. London: McGraw Hill. p. 37. ISBN 0-07-710794-2.
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