Examine individual changes

'{{Infobox Brand |logo = |name = Brisk |image = [[File:Lipton Brisk 2012 logo.jpg|tumblr|200px]] |type = [[Iced tea]] |currentowner = Pepsi-Lipton Tea Partnership |origin = |introduced = |related = |markets = [[United States]], [[Canada]], [[Mexico]] |previousowners = |trademarkregistrations = |website = https://www.drinkbrisk.com/ http://www.pepsico.com }} '''Brisk''' is a tea and juice [[brand]] managed by the [[Pepsi]] [[Lipton]] Partnership, in 1991 between [[PepsiCo]] and [[Unilever]].<ref>{{cite web|last=Levere|first=Jane|title=To Promote Brisk Tea, Pepsi Enlists Yoda|url=https://www.nytimes.com/2012/01/03/business/media/to-promote-brisk-tea-pepsi-enlists-the-aid-of-yoda.html|publisher=The New York Times|accessdate=10 February 2012}}</ref> In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands.<ref>{{cite web|title=PepsiCo says 3 more brands hit $1B mark|url=https://www.wsj.com/articles/APbf99522f7e774a50be54018d9ccc2342|publisher=Wall Street Journal}}</ref> == History == Prior to being reformulated Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can.<ref>{{cite web|title=How a Former Dentist Drilled the Sugar Industry|url=https://www.motherjones.com/environment/2012/10/former-dentist-sugar-industry-lies|publisher=Mother Jones}}</ref> Since being reformulated with [[sucralose]], the amount of sugars has been reduced in most varieties by approximately half. Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. The [[J. Walter Thompson]] ad agency first launched the campaign in 1996, featuring pop-culture icons in [[Clay animation|claymation]], and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. [[Frank Sinatra]], [[Elvis Presley]], [[Willie Nelson]], [[Bruce Lee]], [[Danny DeVito]], [[Bruce Willis]], [[Ozzy Osbourne]], [[Sylvester Stallone]], [[Danny Trejo]] and [[Eminem]] have all been featured in Brisk spots.<ref>{{cite web|title=Agency News|url=http://www.adweek.com/news/advertising/agency-news-37835|publisher=Adweek}}</ref> In an effort to compete with the [[Arizona Beverage Company]]'s line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Brisk currently offers lemon iced tea, raspberry iced tea, [[sweet tea]], peach [[green tea]], green tea with mango dragonfruit, diet tea with lemon, [[Arnold Palmer (drink)|fusion iced tea with lemonade]], honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade.<ref>{{cite web|title=Official Site for PepsiCo Beverage Information|url=http://www.pepsicobeveragefacts.com/infobycategory.php?pc=brand.1044.1005&s=8&t=1026&i=ntrtn|publisher=PepsiCo|accessdate=15 March 2012|archive-url=https://web.archive.org/web/20130116120000/http://www.pepsicobeveragefacts.com/infobycategory.php?pc=brand.1044.1005&s=8&t=1026&i=ntrtn|archive-date=16 January 2013|url-status=dead}}</ref> ==References== {{reflist}} {{PepsiCo}} [[Category:Products introduced in 1991]] [[Category:Tea brands in United States]] [[Category:PepsiCo brands]] [[Category:Non-alcoholic drinks]] [[Category:Unilever brands]] [[Category:Joint ventures]]'