Jump to content

Ed (supermarket): Difference between revisions

Edit links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
(24 intermediate revisions by 19 users not shown)
Line 1: Line 1:
{{Infobox company
{{Infobox company
| company_name = Ed
| name = Ed
| company_logo = [[File:LogoEd.jpg|130px]]
| logo = LogoEd.jpg
| logo_size = 130px
| company_type = Hard discount
| company_slogan = "Les magasins 100% alimentaire discount du groupe Carrefour"
| type = Hard discount
| foundation =
| foundation = 1978
| defunct = 2012
| location_city = [[Vitry-sur-Seine]]
| location_city = [[Vitry-sur-Seine]]
| location_country =[[France]]
| location_country =[[France]]
Line 21: Line 22:
| footnotes =
| footnotes =
}}
}}
'''Ed''' (pronounced ed, abbreviation of "Europa Discount") is a French brand of discount stores founded in 1978. It franchises its name to small-format hard discounts stores in France. It is part of the [[Carrefour Group]].<ref>http://www.carrefour.com/cdc/group/our-business/our-stores/our-stores-folder/hard-discount-stores.html</ref>
'''Ed''' (pronounced E-D, abbreviation of "Europa Discount") was a French brand of discount stores founded in 1978. It franchises its name to small-format hard discounts stores in France. It was part of the [[Carrefour Group]].<ref>{{Cite web |url=http://www.carrefour.com/cdc/group/our-business/our-stores/our-stores-folder/hard-discount-stores.html |title=Hard Discount Stores - Carrefour Group |access-date=2010-07-20 |archive-url=https://web.archive.org/web/20100901183045/http://www.carrefour.com/cdc/group/our-business/our-stores/our-stores-folder/hard-discount-stores.html |archive-date=2010-09-01 |url-status=dead }}</ref>


==Key dates==
==Key dates==
* 1978 : First store opens in Paris.
* 1978: First store opens in Paris.
* 1987-1988 : Opening of 100th store. Fresh food and veg first introduced into stores.
* 1987–1988: Opening of 100th store. Fresh food and veg first introduced into stores.
* 1999-2000 : Joins Carrefour Group.
* 1999–2000: Joins Carrefour Group.
* 2012: Take-over by [[Dia (supermarket chain)|Dia]]


==History==
==History==
On 3 June 2009, there was 916 Ed stores in France and more than 10,000 employees.<ref>http://www.magasins-ed.com/nouveaux-magasins-ed/</ref> The assortment is primarily food stores Ed, fresh produce is placed at the heart of the positioning of the brand.
On 3 June 2009, there were 916 Ed stores in France and more than 10,000 employees.<ref>{{Cite web |url=http://www.magasins-ed.com/nouveaux-magasins-ed/ |title=Ed - les magasins 100% alimentaire discount du groupe Carrefour |access-date=2010-08-23 |archive-url=https://web.archive.org/web/20090513054548/http://www.magasins-ed.com/nouveaux-magasins-ed/ |archive-date=2009-05-13 |url-status=dead }}</ref> The assortment is primarily food stores Ed, fresh produce is placed at the heart of the positioning of the brand.


Ed bought the chain of 'Penny Market' discount stores in May 2005 and 60 stores of the French subsidiary of Edeka (Treff Market in France) in eastern France in 2003.
Ed bought the chain of 'Penny Market' discount stores in May 2005 and 60 stores of the French subsidiary of Edeka (Treff Market in France) in eastern France in 2003.


=== Re-branding to Dia ===
In April 2009, a test of changing some 'Ed' stores to the Dia branding was announced by the [[Carrefour Group]].<ref>[http://www.carrefour.com/docroot/groupe/C4com/Pieces_jointes/Communiques_de_presse/2009/Groupe$Carrefour$Communique-240409.pdf Communiqué de presse] du groupe Carrefour</ref> The shops of Villeneuve-Saint-Georges and Macon were some of the first.
In April 2009, a test of changing some 'Ed' stores to the [[Dia (supermarket chain)|Dia]] branding was announced by the [[Carrefour Group]].<ref>[http://www.carrefour.com/docroot/groupe/C4com/Pieces_jointes/Communiques_de_presse/2009/Groupe$Carrefour$Communique-240409.pdf Communiqué de presse] {{Webarchive|url=https://web.archive.org/web/20110720134434/http://www.carrefour.com/docroot/groupe/C4com/Pieces_jointes/Communiques_de_presse/2009/Groupe$Carrefour$Communique-240409.pdf |date=2011-07-20 }} du groupe Carrefour</ref> The shops of [[Villeneuve-Saint-Georges]] and [[Mâcon]] were some of the first. An insider to the company declared: "The decision to move all of the 918 Ed stores to the Dia banner is already certain. But the timing is not yet decided."<ref>[http://www.lefigaro.fr/societes/2009/04/25/04015-20090425ARTFIG00255-carrefour-va-remplacer-son-enseigne-ed-par-dia-.php Carrefour va remplacer son enseigne Ed par Dia] <LeFigaro.fr> 25 April 2009</ref>


In 2010, 250 stores will be transformed into Dia.<ref>[http://www.latribune.fr/journal/edition-du-2002/industrie-et-services/369950/carrefour-tente-de-se-relancer-en-france.html Carrefour tente de se relancer en France] <LaTribune.fr> 20 February 2010</ref> It will mark the takeover by the Carrefour group deep discount from its branch in France{{clarify|date=February 2015}}, to create new synergies with other brands of the group. The Carrefour Discount product range however, should not be sold in Dia stores, which have their own label called "Dia". "But to reduce procurement costs, both private label [products] have the same suppliers," says one expert. "Simply replace the Carrefour packaging with Dia packaging."
"The decision to move all of the 918 Ed stores to the Dia banner is already certain, and provides a good connoisseur of the group. But the timing is not yet decided."<ref>[http://www.lefigaro.fr/societes/2009/04/25/04015-20090425ARTFIG00255-carrefour-va-remplacer-son-enseigne-ed-par-dia-.php Carrefour va remplacer son enseigne Ed par Dia] <LeFigaro.fr> 25 April 2009</ref>
⚫
Dia stores could also replace some [[Champion (supermarket)|Champion]] supermarkets located in areas with low purchasing power, rather than the more upmarket [[Carrefour Market]]. Conversely, Ed stores in upscale areas like city centres could be transformed into [[Carrefour City]].{{Citation needed|reason=No source for these quotes from experts|date=February 2015}}
In 2010, 250 stores will be transformed into Dia. The change of brand will be accompanied by a "new concept". It will mark the takeover by the Carrefour group deep discount from its branch in France, to create new synergies with other brands of the group.<ref>[http://www.latribune.fr/journal/edition-du-2002/industrie-et-services/369950/carrefour-tente-de-se-relancer-en-france.html Carrefour tente de se relancer en France] <LaTribune.fr> 20 February 2010</ref>

The [[Carrefour]] Discount product range however, should not be sold at Dia, which has its own label called "Dia". But to reduce procurement costs, both private label [label products] have the same suppliers," says one expert. "Simply replace the [[Carrefour]] packaging with Dia packaging "
⚫
Dia could also replace some [[Champion]] supermarkets, located in areas with low purchasing power, rather than evolve [[Carrefour Market]]. Conversely, the upmarket Ed stores could be transformed into [[Carrefour City]] in downtown.


==References==
==References==
{{Reflist}}
{{Reflist}}


{{Carrefour}}
==External links==

{{Supermarkets in France}}
{{Supermarkets in France}}
{{Authority control}}


{{DEFAULTSORT:Ed (Supermarket)}}
{{DEFAULTSORT:Ed (Supermarket)}}
[[Category:Supermarkets of France]]
[[Category:Supermarkets of France]]
[[Category:Retail companies established in 1978]]
[[Category:Retail companies disestablished in 2012]]
[[Category:No frills]]


{{Food-company-stub}}
{{Food-company-stub}}
{{France-company-stub}}
{{France-company-stub}}

[[es:Ed]]
[[fr:Ed (magasin)]]

Revision as of 17:09, 20 September 2022

Ed
Company typeHard discount
IndustrieEinzelhandel
Gegründet1978
Defunct2012
Hauptsitz
Vitry-sur-Seine
,
Frankreich
ParentCarrefour Group
Websitehttp://www.magasins-ed.com/

Ed (pronounced E-D, abbreviation of "Europa Discount") was a French brand of discount stores founded in 1978. It franchises its name to small-format hard discounts stores in France. It was part of the Carrefour Group.[1]

Key dates

  • 1978: First store opens in Paris.
  • 1987–1988: Opening of 100th store. Fresh food and veg first introduced into stores.
  • 1999–2000: Joins Carrefour Group.
  • 2012: Take-over by Dia

History

On 3 June 2009, there were 916 Ed stores in France and more than 10,000 employees.[2] The assortment is primarily food stores Ed, fresh produce is placed at the heart of the positioning of the brand.

Ed bought the chain of 'Penny Market' discount stores in May 2005 and 60 stores of the French subsidiary of Edeka (Treff Market in France) in eastern France in 2003.

Re-branding to Dia

In April 2009, a test of changing some 'Ed' stores to the Dia branding was announced by the Carrefour Group.[3] The shops of Villeneuve-Saint-Georges and Mâcon were some of the first. An insider to the company declared: "The decision to move all of the 918 Ed stores to the Dia banner is already certain. But the timing is not yet decided."[4]

In 2010, 250 stores will be transformed into Dia.[5] It will mark the takeover by the Carrefour group deep discount from its branch in France[clarification needed], to create new synergies with other brands of the group. The Carrefour Discount product range however, should not be sold in Dia stores, which have their own label called "Dia". "But to reduce procurement costs, both private label [products] have the same suppliers," says one expert. "Simply replace the Carrefour packaging with Dia packaging." Dia stores could also replace some Champion supermarkets located in areas with low purchasing power, rather than the more upmarket Carrefour Market. Conversely, Ed stores in upscale areas like city centres could be transformed into Carrefour City.[citation needed]

References

  1. ^ "Hard Discount Stores - Carrefour Group". Archived from the original on 2010-09-01. Retrieved 2010-07-20.
  2. ^ "Ed - les magasins 100% alimentaire discount du groupe Carrefour". Archived from the original on 2009-05-13. Retrieved 2010-08-23.
  3. ^ Communiqué de presse Archived 2011-07-20 at the Wayback Machine du groupe Carrefour
  4. ^ Carrefour va remplacer son enseigne Ed par Dia <LeFigaro.fr> 25 April 2009
  5. ^ Carrefour tente de se relancer en France <LaTribune.fr> 20 February 2010
Stub icon

This food and/or confectionery corporation or company-related article is a stub. You can help Wikipedia by expanding it.

Stub icon

This French corporation or company article is a stub. You can help Wikipedia by expanding it.

Retrieved from "https://en.wikipedia.org/w/index.php?title=Ed_(supermarket)&oldid=1111370248"