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{{Infobox company
[[File:Mainstop-mugs.JPG|thumb|The Mainstop corporate logo illustrated on two promotional coffee mugs.]]
| name = Mainstop
| logo = Mainstop - 1981.svg
| type = [[Subsidiary]]
| key_people =
| industry = [[Supermarket]]/[[Retail]]
| products = Grocery, bakery, dairy, deli, frozen food, general merchandise, meat, produce, seafood
| revenue =
| num_employees =
| num_locations = 22 (at peak)
| parent = [[British American Tobacco]]
| homepage =
| foundation = {{start date and age|1981|p=y}}
| defunct = 1983
| location = [[England]] and [[Wales]]
| caption =
| image =
}}


'''Mainstop''' was a large British [[supermarket]] [[Chain store|chain]], with branches across the whole of England, which rose to prominence in the late 1970s.
'''Mainstop''' was a British [[supermarket]] [[Chain store|chain]], with branches across the whole of England, and parts of Wales, for a period from the early eighties. Mainstop branches were large general grocery stores, often featuring in store specialist departments, such as butchers and bakeries.


The corporate logo consisted of four interlaced rectangles, forming an approximation of the "hash" symbol (#) from a computer font set, turned through 45°, or the letter "x" printed twice, so as to overlap. This logo was used in signage and marketing, and on promotional items, including coffee mugs widely distributed through the early 1980s, at the opening ceremonies of new branches.<ref>The full colour version of the logo may be seen on the Darlington branch in [http://ww2.durham.gov.uk/dre/pgDre.aspx?&SEARCH=By+Keyword&TERM=Supermarkets&ID=DRE9662&PIC=Y this photograph] {{Webarchive|url=https://archive.today/20120730000026/http://ww2.durham.gov.uk/dre/pgDre.aspx?&SEARCH=By+Keyword&TERM=Supermarkets&ID=DRE9662&PIC=Y# |date=2012-07-30 }} from Durham County Council.</ref>
Mainstop branches were large general grocery stores, often featuring in-store specialist departments, such as butchers and bakeries.

[[File:Mainstop-mugs.JPG|thumb|The Mainstop corporate logo illustrated on two promotional coffee mugs.]]


Mainstop was originally part of [[International Stores]], itself a subsidiary of [[British American Tobacco]]. In the late 1970s, the largest International Stores were rebranded as 'Big I', and finally in 1981 as Mainstop, although the Torquay branch was rebranded as Supernational.
The corporate logo consisted of four interlaced rectangles, forming an approximation of the "hash" symbol (#) from a computer font set, turned through 45°, or the letter "x" printed twice, so as to overlap. This logo was used in signage and marketing, and on promotional items, including coffee mugs widely distributed through the late 1970s at the opening ceremonies of new branches.<ref>The full colour version of the logo may be seen on the Darlington branch in [http://ww2.durham.gov.uk/dre/pgDre.aspx?&SEARCH=By+Keyword&TERM=Supermarkets&ID=DRE9662&PIC=Y this photograph] from Durham County Council.</ref>


Mainstop was originally part of [[International Stores]], itself a subsidiary of [[British American Tobacco]]. In the late 1970s, the largest International Stores were rebranded as 'Big I' and finally as Mainstop although the Torquay branch was rebranded as Supernational. The 22 Mainstop stores ran at a loss during their brief existence, and therefore 8 were returned to the International Stores fold<ref>{{cite web|url=http://beta.industrydocuments.library.ucsf.edu/documentstore/k/h/w/h//khwh0208/khwh0208.pdf|title=BAT Industries Uesful Dates - usfc.edu|date=23 April 2015}}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> (until Gateway took them over), whilst the remaining 15 were sold to Morrisons, Co-op and Presto in 1983.{{cn|date=December 2012}}
The 22 Mainstop stores ran at a loss during their brief existence, and therefore eight were returned to the International Stores fold in 1983<ref>{{cite web|url=http://beta.industrydocuments.library.ucsf.edu/documentstore/k/h/w/h//khwh0208/khwh0208.pdf|title=BAT Industries Uesful Dates - usfc.edu|date=23 April 2015}}{{dead link|date=January 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> (until Gateway took them over), whilst the remaining 15 were sold to Morrisons, Co-op and Presto in 1983.{{cn|date=December 2012}}


==References==
==References==
{{Reflist}}
{{reflist}}


{{Defunct UK grocers}}
{{Defunct UK grocers}}

Latest revision as of 18:52, 25 September 2023

Mainstop
Company typeSubsidiary
IndustrieSupermarket/Retail
Gegründet1981 (43 years ago) (1981)
Defunct1983
HauptsitzEngland and Wales
Number of locations
22 (at peak)
ProdukteGrocery, bakery, dairy, deli, frozen food, general merchandise, meat, produce, seafood
ParentBritish American Tobacco

Mainstop was a British supermarket chain, with branches across the whole of England, and parts of Wales, for a period from the early eighties. Mainstop branches were large general grocery stores, often featuring in store specialist departments, such as butchers and bakeries.

The corporate logo consisted of four interlaced rectangles, forming an approximation of the "hash" symbol (#) from a computer font set, turned through 45°, or the letter "x" printed twice, so as to overlap. This logo was used in signage and marketing, and on promotional items, including coffee mugs widely distributed through the early 1980s, at the opening ceremonies of new branches.[1]

The Mainstop corporate logo illustrated on two promotional coffee mugs.

Mainstop was originally part of International Stores, itself a subsidiary of British American Tobacco. In the late 1970s, the largest International Stores were rebranded as 'Big I', and finally in 1981 as Mainstop, although the Torquay branch was rebranded as Supernational.

The 22 Mainstop stores ran at a loss during their brief existence, and therefore eight were returned to the International Stores fold in 1983[2] (until Gateway took them over), whilst the remaining 15 were sold to Morrisons, Co-op and Presto in 1983.[citation needed]

References

[edit]
  1. ^ The full colour version of the logo may be seen on the Darlington branch in this photograph Archived 2012-07-30 at archive.today from Durham County Council.
  2. ^ "BAT Industries Uesful Dates - usfc.edu" (PDF). 23 April 2015.[permanent dead link]